Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. Cross-device targeting.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. Cross-device targeting.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Marketo Content AI , for example, automatically delivers specific content to individuals based on behavior or key values (It doesn’t “auto” customize. Let’s keep our feet on the ground—it’s not 2019!).

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Content4Demand

AUGUST 17, 2021

The founder of revolutionary martech brands Marketo and Engagio, Jon has helped develop the structures that countless B2B pros rely on for lead gen and ABM. Or you can use what we called topic of interest campaigns at Marketo. This is especially common for vendors that only give surging intent.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Adobe Experience Cloud Blog

DECEMBER 20, 2017

You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? But, CMOs do not need reports on clicks, page views, and likes ; those are more appropriate for specialists or field marketers. How much are you spending on trade shows? What did we get for this spend?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Heinz Marketing

MARCH 27, 2023

Domenic: Yeah, you know, it’s funny, I used to be a CMO before, and so I lived in the chair of many folks who I think are grappling with this problem today. And I have, one of our clients had a problem with Marketo talent. And when you used to ask marketers about transformation, it’s we want to do some innovation.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Engagio

JUNE 24, 2019

For years at Marketo I had challenges, but I was fortunate enough to work with the best marketing team in the business and leverage outstanding technology. Yet, even with Marketo, I had a hard time answering certain questions for my Enterprise sales team or executing account-based campaigns at scale. And so much more….

B2B Thought Leadership 48

B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

BenchmarkONE

SEPTEMBER 27, 2018

Find a mix of vendor blogs, personal blogs, and media publications in our roundup. Marketo Blog: CMO Nation. The Marketo blog features a wide array of leading voices in the sales and marketing industries. As a leading workflow automation tool, it’s no wonder Zapier has fantastic content on marketing automation.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. To ensure your vendor is properly tying topic data to buyer context (i.e.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Customer Experience Matrix

MARCH 4, 2011

There are vendors on both sides of the argument. Their belief, outlined to me in January by CEO Shawn Naggiar and CMO David Applebaum, is that most marketers just want to get things done immediately with existing resources. On the other hand, the vendors with the greatest success to date have stressed the importance of process.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Vidyard

MAY 10, 2018

With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. Jill Rowley, CMO at Marketo, has the inside scoop on how to get the best value out of your sales technology. Never fear, intrepid leaders!

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Customer Experience Matrix

NOVEMBER 5, 2009

Vendors take note. Is Salesforce.com a threat to vendors of marketing automation solutions? by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation. See Who’s Afraid of the Big, Bad Wolf?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ANNUITAS

MARCH 20, 2014

Are 1000+ marketing technology vendors sustainable? 3) why @marketo ? CMO own the marketing technology strategy, work with IT on the marketing technology tactics #marketingopssummit. Why the marketing tech explosion? Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

JANUARY 23, 2017

In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data? You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Questions to Ask an Intent Data Vendor.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards. Design your content programs to be measureable.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. We had a CMO retreat in Austin in December and at one point we went around the room.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. I get at least a dozen interesting offers from the marketing community and vendors. Do it right, and you will be front and center in your buyers’ minds as they short list vendors (aka marketing’s #1 job). Response Rates and the Art of Motivation.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

chiefmartech

APRIL 4, 2017

Many martec vendors promote that they have built-in integrations to one or more systems. via Marketo sync filter or Eloqua program) to meet their requirements. However, customers are limited to the capabilities offered by each vendor. Out-of-the-box integration: caveat emptor. REST versus SOAP API.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

6sense

JANUARY 6, 2016

T2D3 was the growth path for market-leading SaaS organizations like Salesforce, Marketo and Netsuite. Named “ Cool Vendor ” in Gartner’s “Cool Vendors in Data-Driven Marketing” in March.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Allocadia

DECEMBER 22, 2017

You may be familiar with “the CFO Interrogation” where Finance asks questions like: • How much are you spending on this vendor? This post originally ran on The Marketo Blog (12/20/17). Strategic decisions about marketing investments are made based on your ability to answer the right questions.

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Allocadia

APRIL 16, 2019

You may be familiar with “the CFO Interrogation” where Finance asks questions like: How much are you spending on this vendor? This post originally ran on The Marketo Blog (12/20/17). Strategic decisions about marketing investments are made based on your ability to answer the right questions. How much are you spending on trade shows?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

The CIO is now focused on embracing social media and working with the CMO and other executives to determine how to best use these tools. Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business. Do not lie. Social Media'

Social Media 48

Social Media Media Work Management Marketing Management 48

LeanData

SEPTEMBER 5, 2017

They include other vendors, analysts, competitors, customers, media — people who aren’t buying what you’re selling. We use Marketo.) Dreamforce attendees might visit with dozens of vendors, and everything can just blur together. CMO says: “That felt like a good/bad show, let’s do/not do it again”. Pushing the button.

Work Management 59

Work Management Marketing Management Trade Show Marketing Automation Services 59

Content Standard

AUGUST 29, 2015

More than half of marketers believe that personalized content and a custom online experience are key to a winning digital campaign, but a study from CMO Council suggests that current efforts are falling short of those goals. Marketo, for example, offers a real-time personalization solution.

Personalization 40

Personalization Word of Mouth Content CMO 40

Adobe Experience Cloud Blog

FEBRUARY 26, 2009

If you’re grappling with how to make the right choice, or just looking to make a business case for marketing automation at your company, here’s a new resource from the smart analysts at IDC’s CMO Advisory Practice : a new workbook titled “ Optimizing Marketing and Sales Lead Management with Marketing Automation.”.

Marketing Management 48

Marketing Management Marketing Automation Services Lead Management Marketing Automation 48

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” Share your insights in the comments below.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. . There are just too many MarTech vendors! Growth Hacking CMO.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Adobe Experience Cloud Blog

JANUARY 14, 2011

After all, if a tool is simple to navigate, but lacks power to handle tasks, the tool doesn’t hold true to the needs of the CMO and other key stakeholders in the company. This may pose a larger challenge when the CMO looks for a tool to accomplish marketing forecasting tasks. Integration With Automation Systems.

Forecasting 48

Forecasting Marketing Automation Services Budget Programs Tools 48

Ambal's Amusings

APRIL 29, 2010

They have created the blog to get people visiting frequently just like a vendor-neutral site. As a vendor, when you are making the decision to “gate” or not, why not start with what actually converts? Vendors should leverage third party research as well, throw it behind the gate and you will get leads.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

LeanData

SEPTEMBER 5, 2017

They include other vendors, analysts, competitors, customers, media — people who aren’t buying what you’re selling. We use Marketo.) Dreamforce attendees might visit with dozens of vendors, and everything can just blur together. CMO says: “That felt like a good/bad show, let’s do/not do it again”. Pushing the button.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. Buyers want the highest quality solutions with the fewest possible vendor relationships.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103