Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. For too long, there’s been a line in the sand between data-driven marketing activities and creative ones. According to the study, the future of marketing lies in a balanced approach—data-driven creativity.

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Paid Search Agency Intent Data Privacy Marketing AI 53

Porch Group Media

MAY 11, 2021

Last year had a lot of marketers scrambling to get their marketing strategies optimized and up-to-speed. 2020 was a year like no other and on the marketing front, many brands were largely unprepared for the massive shift to online channels and massive ecommerce growth. Marketers were forced to quickly adapt in order to survive.

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Classified Ads CTR eCommerce Marketing & Strategy 52

Aberdeen

JANUARY 23, 2019

Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. B2B Marketing Trend Watch.

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Buyer Intent Intent Data Intent Account Based Marketing 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. B2B Intent Data Applications and Future Predictions.

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Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. B2B Intent Data Applications and Future Predictions.

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Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

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Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

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Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

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Intent Data Purchase Intent Purchase Intent 40

Porch Group Media

JULY 1, 2019

According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. According to marketing leaders, the top five demands of consumers include: Data security – 57%.

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Demand Branding Brand Identity Transparency 53

Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. The global marketing team at MRP reflects upon this challenge in a blog post titled, “Aligning Vendor Solutions to Your Organizational Needs.”. Predict Success by Measuring Buyer Intent.

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Intent Signal Buyer Intent Intent Purchase Intent 40

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Armed with this information, the possibilities for Marketing and Sales functions seem endless.

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Intent Data Intent Lead Ranking Buyer Intent 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

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Intent Data Intent Spending Top of Funnel 40

Aberdeen

JANUARY 30, 2019

In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Do you know which specific companies are currently in-market to buy your product?

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Buyer Intent Intent Data Top of Funnel Intent 40

Porch Group Media

SEPTEMBER 24, 2019

More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. Omnichannel Marketing.

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Aberdeen

FEBRUARY 7, 2019

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Intent data intelligence helped Mitel segment their audience around those emerging cloud-based themes.

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Enterprise Management Work Management Marketing Management Intent Data 40

Aberdeen

DECEMBER 10, 2018

Somewhere in the dark caverns of your office building sits a supervisor in front of a computer researching new HVAC solutions, monitoring energy usage, updating preventative maintenance reports, and reading about the latest building code regulations. Do you know which specific companies are currently in-market to buy your product?

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Advertisements Advertising Intent Data Purchase Intent 49

Aberdeen

DECEMBER 6, 2018

Well, here’s why we did it: B2B marketing is undergoing a fundamental change as buyer journeys are now primarily online, and massive new data streams become available to improve the performance of marketing and sales. Together, we are very focused on one mission — deliver measurable performance improvement for clients from intent data.

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Intent Data Purchase Intent Intent Buyer's Journey 40

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI.

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Intent Data Account Based Marketing ABM Intent 40

Aberdeen

JANUARY 3, 2019

When delivered in this form, IQO’s become understandable, digestible by your sales and marketing stack, and attributable to your Buyer Intent campaign. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Aberdeen

JANUARY 16, 2019

Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Marketing Automation Has Transformed Both Marketing and Sales. Marketing automation systems have changed the lives of marketers.

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Aberdeen

FEBRUARY 5, 2019

Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ?

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Business Purchase Intent Intent Data Segmentation 40

Adobe Experience Cloud Blog

MARCH 16, 2015

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. And the results?

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Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Aberdeen

JANUARY 29, 2019

“ If you pulled a hundred marketers and asked “what is AI?”… Paul Roetzer is currently the founder and CEO of PR 20/20 and the Marketing Artificial Intelligence Institute. He is an international keynote speaker on the topics: marketing talent, technology, strategy and artificial intelligence.

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Marketing AI Paid Search Agency PR Advertising Agencies 40

Aberdeen

FEBRUARY 5, 2019

What might your data tell you about your marketing and sales efforts and how to improve them? Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Intent Data Purchase Intent Intent B2B Sales 45

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . I See Science in Your Future, Marketer.

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Intent Data Intent Zoominfo Purchase Intent 40

Aberdeen

JANUARY 2, 2019

Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ?

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Intent Intent Signal Buyer Intent Intent Data 49

Aberdeen

JANUARY 22, 2019

During her career, she has served in analyst, product management, product marketing and executive roles. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. She holds a B.A.

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Communities Business Purchase Intent Intent Data 40

Aberdeen

JANUARY 24, 2019

Marketers can certainly assess buyer behavior and intent signals, but we rely on predictive analytics to tell us when the behavior captured online constitutes that “hand raise” versus the normal noise of online activity. Back in 2014, marketers were hip to the power of predictive.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Madison Logic. ” MRP.

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Intent Data Intent Bombora Marketing AI 40

Aberdeen

FEBRUARY 5, 2019

What might your data tell you about your marketing and sales efforts and how to improve them? Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Intent Data Purchase Intent Intent B2B Sales 40

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Want to schedule a Marketing Playbook demo?”.

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

FEBRUARY 6, 2019

In B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement. Aberdeen offers Intent Targeted Ads programs designed to deliver an optimized return on your digital advertising investment, rather than losing your marketing / ad spend.

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Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

In B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement. Aberdeen offers Intent Targeted Ads programs designed to deliver an optimized return on your digital advertising investment, rather than losing your marketing / ad spend.

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Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

JANUARY 4, 2019

This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Your Total Active Market. Do you still believe in Santa Clause? Digital media engagement.

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Demand Generation Account Based Marketing ABM Intent Data 45

Aberdeen

DECEMBER 20, 2018

Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ?

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Intent Signal Buyer Intent Intent Intent Data 49