What is B2B Purchase Intent Data?

Aberdeen

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. What kind of promotions hook you? Do you know what kind of promotions hook your customers?

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Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Predict Your Success with Buyer Intent Signals

Aberdeen

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent.

Buyer Intent Data Headline Roundup

Aberdeen

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity.

Intent Data Limitations: Context is Key

Aberdeen

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Buyer Intent Data with Context.

Reasonably Enable Your BDRs with Buyer Intelligence

Aberdeen

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Can you articulate the impact intent data has had on the role of BDR at your organization?

Don’t Overlook Intent Data for Data Governance

Aberdeen

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or.

Don’t Overlook Intent Data for Data Governance

Aberdeen

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or.

Who’s Who in the Intent Data Business?

Aberdeen

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space.

Buyer Intent May Be There, But is it the Right Fit?

Aberdeen

Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

How Do You Avoid Funnel Blindness? With John Steinert, CMO of TechTarget

Engagio

That’s why I John Steinert , CMO of TechTarget , “How do we overcome funnel blindness?” Hey everyone, Brandon Redlinger here, Director of Growth at Engagio, and I am stoked to be talking today with John Steinert, CMO at TechTarget.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Data is reporting on what has already happened, Insights are ideas that come from the data that allow you to find new market opportunities, new ways to place media and new ways to find customers who exhibit purchase intent, which is why I hired Networked Insights in the first place!

Why CMOs Need To Be Bullish On Mobile DMPs

Modern Marketing

But regardless of what descriptor I used, it should be blatantly obvious to any CMO or any marketer for that matter that utilizing a DMP or Data Management Platform - especially in today's mobile-crazed world we reside in. 70% of us use 3 or more channels to research a purchase.

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Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions.

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions.

The Intelligent Business Show: EP12 – The Many Ways Your Customers Think

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. CMO Essentials CX Essentials Featured Articles B2b B2C customer segments intelligent business The intelligent business show TIBS user experience UX widerfunnel

Anatomy of an Intent Qualified Opportunity (IQO)

Aberdeen

Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

How to Target the Right Role with Programmatic Advertising

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. CMO Essentials Featured Articles B2b B2C Devices intent data target advertisingFacilities maintenance people spend a lot of money.

Aberdeen Acquires The Big Willow

Aberdeen

Maybe you know Aberdeen as a research firm and are surprised we acquired an intent data company? We are thrilled to have The Big Willow team join us with the largest, most accurate and highly targeted intent data in the market. Perhaps this acquisition surprised you?

Intent Targeted Ads Outperform Paid Search in B2B

Aberdeen

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Why do intent targeted ads outperform paid search in B2B? .

Intent Targeted Ads Outperform Paid Search in B2B

Aberdeen

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Why do intent targeted ads outperform paid search in B2B? .

The Intelligent Business Show: EP11 – The Current Reality and Future Potential of AI in Marketing

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. “ If you pulled a hundred marketers and asked “what is AI?”… ”… there would be around 1% that would give a cohesive definition to what it is and how it’s used.”

Is Your Intent Solution Detecting Buyers or Bots?

Aberdeen

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists.

Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking.

Data Discovery through Data Visualization

Aberdeen

Intent data , as we have shown repeatedly with clients, can be used as a diagnostic tool. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Is Intent Data Intelligent Enough to Power ABM?

Aberdeen

According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. Using ABM, Sales and Marketing teams take signals of buyer intent to determine the right time to engage a prospect. Alexa, Parse my B2B Intent Data.

Data Discovery through Data Visualization

Aberdeen

Intent data , as we have shown repeatedly with clients, can be used as a diagnostic tool. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

The Intelligent Business Show: EP10 – Going Beyond Engagement: Finding Meaning in Community Data

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Big Data Pro Essentials CMO Essentials Featured Articles B2b B2C community management consumer engagement data intelligent business the community roundtable The intelligent business show TIB

Anatomy of a Buyer Intent Signal

Aberdeen

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. These are salient words that indicate intent signals within a category.

Bill Gates Predictions About Intent Data: Headline Roundup

Aberdeen

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. .

Not Any Audience Will Do: Targeted Ads Require Verified Data

Aberdeen

Intent Targeted Ads. Aberdeen offers Intent Targeted Ads programs designed to deliver an optimized return on your digital advertising investment, rather than losing your marketing / ad spend. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Not Any Audience Will Do: Targeted Ads Require Verified Data

Aberdeen

Intent Targeted Ads. Aberdeen offers Intent Targeted Ads programs designed to deliver an optimized return on your digital advertising investment, rather than losing your marketing / ad spend. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

#TBT: 2014 Thoughts on Intent Data

Aberdeen

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”.

Data-Driven Success: Informatica Ups Customer Acquisition

Aberdeen

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. That simple first step toward fueling their ABM with intent data added more than $500,000 to their pipeline, according to SalesTechStar.