Martech

AUGUST 24, 2023

We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement. Measurement.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ads Enterprise Management 89

ClickZ

FEBRUARY 2, 2021

To uncover signals of purchase intent and align to customer needs, marketers need to differentiate between noise and relevant insights. Iris Meijer is the CMO of Vodafone Business. As CMO she leads a team that shows how Vodafone Business can help consumers succeed. Increased relevance with AI.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Porch Group Media

FEBRUARY 23, 2021

This is according to a recent survey by CMO Council and Catalina. V12 Signals – Insights into Purchase Intent. These events often correlate to an increase in purchasing. The post Retailers Plan to Increase Investments in Shopper Purchase Data This Year first appeared on V12. Click here to learn more.

Purchase 52

Purchase Planning Multi-Touch Attribution First-Mover Advantage 52

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. It includes information on a buyer’s thoughts, preferences, usage patterns, experiences, discussions, purchases, analysis, and comparisons.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Aberdeen

FEBRUARY 5, 2020

A Deloitte CMO survey found that, “While marketing analytics is on the rise, a lack of trained professionals as well as tools/processes to measure the impact of marketing analytics are the biggest obstacles to marketing leaders.”. And that’s where intent data comes in. The post Can Marketers Have Too Much Data?

Intent Data 78

Intent Data Buyer's Journey Paid Search Agency Intent 78

Engagio

NOVEMBER 8, 2018

When I asked John Steinert , CMO of TechTarget , “how do you go from lead-based marketing to Account Based Marketing?” And to help us answer that question, I have John Steinert, the CMO at TechTarget. New diets, new schedules, new habits – they can seem harder than climbing a mountain. watch the video on YouTube ) .

Account Based Marketing 95

Account Based Marketing Lead Ranking Leads Lead 95

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer's purchasing intent, or if they are interested in your product or services. It includes information on a buyer’s thoughts, preferences, usage patterns, experiences, discussions, purchases, analysis, and comparisons.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Aberdeen

MARCH 5, 2019

Randy Frisch is CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Business 40

Business Purchase Intent Demand Generation Account Based Marketing 40

Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. How can intent data help marketers build content that's customized for unique accounts and target buyers? Painting a Different Picture of Needs & Preferences.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Porch Group Media

MAY 11, 2021

Tactics such as SEO, paid search, web retargeting and online purchase intent identification are taking center stage. Source: CMO] Website visitors who are retargeted are more likely to convert by 43%. SEO/Paid Search Search trends are changing and now is the time to do an audit of your content and keywords.

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

JANUARY 24, 2019

That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. Furthermore, we apply machine learning to all of that to predict purchase intent.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. We also provide the intent data itself and the context, too.

Intent Data 40

Intent Data Intent Lead Ranking Buyer Intent 40

Aberdeen

SEPTEMBER 10, 2019

Zero-party data is information that customers intentionally and proactively share with your brand, including purchase intentions personalization preferences. This CMO article takes the confusion out of zero-party data, giving you an overview that will help keep you on the right side of data privacy.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Aberdeen

JANUARY 23, 2019

Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Buyer Intent Data Headline Roundup appeared first on Aberdeen.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Aberdeen

APRIL 5, 2018

The reason why marketers select one strategy over the other is to drive purchase intent, attracting conscious customer spend in favor of purchasing the product/service. Figure 1: Top Criteria Firms Use When Selecting Between Reward-based Promotions vs. Discounts & Coupons.

ROMI 63

ROMI Promotion Purchase Intent Merchandising 63

Porch Group Media

JULY 1, 2019

According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer.

Demand 53

Demand Brand Identity Branding Transparency 53

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 7, 2019

An audience member asked about the additional effort BDRs are asked to put into each lead ; he said, whereas beforehand, leads were more concretely indicative of a need or intent to buy, leads now require much more “homework” using purchase intent and other contextual information about the prospect.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Biznology

DECEMBER 31, 2014

CMO Brian Kardon says Lattice has identified some interesting variables that are useful in prospecting, for example: Juniper Networks found that a company that has recently “signed a lease for a new building” is likely to need new networks and routers.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Aberdeen

JANUARY 30, 2019

Marketing and Sales activities can be informed by qualified, on-demand, up-to-date, and sweeping data sets, but finding a partner in the intent data and market intelligence space is crucial to attaining this heightened, informed decision making. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

Marketing and Sales activities can be informed by qualified, on-demand, up-to-date, and sweeping data sets, but finding a partner in the intent data and market intelligence space is crucial to attaining this heightened, informed decision making. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 25, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Using Buyer Intent Data to Inform Content Marketing appeared first on Aberdeen. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ?

Buyer Intent 40

Buyer Intent Intent Data Top of Funnel Intent 40

Aberdeen

JANUARY 25, 2019

By 2020, 70% of respondents plan to use account-based marketing, which indicates that B2B marketing organizations are finding targeting programs informed by purchase intent data to be either invaluable or inevitable. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Adobe Experience Cloud Blog

MARCH 16, 2015

Purchase Intent : Lead Identification. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. Be sure to check out today’s sessions Ask the CMO Panel, featuring CMO’s from Mashable, Bloomberg, Marketo, and Equinox at 9am. Evaluation : Search.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Strategic-IC

DECEMBER 16, 2020

Intent data. Intent data is information collected about a company’s digital activity, to provide insight into their purchase intent and online research behaviour. Declan Mulkeen, CMO at Strategic IC. The ultimate output is a profile that you can apply to Account Selection. Pipeline acceleration.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

Intent data. Intent data is information collected about a company’s digital activity, to provide insight into their purchase intent and online research behaviour. Declan Mulkeen, CMO at Strategic IC. The ultimate output is a profile that you can apply to Account Selection. Pipeline acceleration.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Aberdeen

JANUARY 16, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Buyer Intent May Be There, But is it the Right Fit? Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ?

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40

Aberdeen

JANUARY 23, 2019

When it comes to Aberdeen’s huge sets of B2B purchasing intent data, there is no match for the processing power of artificial intelligence. Our market intelligence is powered by natural language processing (NLP), which translates buyer intent signals, and predictive output from machine learning of buyer journeys.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Porch Group Media

SEPTEMBER 24, 2019

More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. eMarketer ). Sharethrough ).

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Aberdeen

DECEMBER 10, 2018

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Advertisements 49

Advertisements Advertising Intent Data Purchase Intent 49

Aberdeen

FEBRUARY 8, 2019

Content insights provide data on buyer accounts and purchase intent, but supposedly, interactive content and content syndication networks can maximize content reach and insights. Static content has long been relied on to generate leads, determine buyer intent and interests, and deliver targeted information.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

Aberdeen

JANUARY 3, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Anatomy of an Intent Qualified Opportunity (IQO) appeared first on Aberdeen. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ?

High Quality Lead 40

High Quality Lead Intent Buyer Intent Buyer's Journey 40

Aberdeen

FEBRUARY 5, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Business 40

Business Purchase Intent Intent Data Segmentation 40