6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Tie Brand Investment to Pipeline .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Qualified Lead Rate.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 111

Marketing Mix Marketing Attribution Lead Ranking Planning 111

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

Allocation 94

Allocation Peer-to-peer Marketing Budget Work Management 94

ClickZ

AUGUST 30, 2021

Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy. These brands take bold, smart risks to innovate and break through. Small brands have smaller marketing budgets relative to the category giants they’re out to topple.

Trends 124

Trends Marketing Budget Brand Identity Branding 124

Marketing Insider Group

JULY 14, 2020

So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. So, what’s the context for marketing in a world like this.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. Business and markets are always changing — and we have all experienced a historical economic shift. Reworking Marketing Budgets.

Budget Programs 56

Budget Programs Marketing Budget B2B Thought Leadership Allocation 56

Allocadia

APRIL 3, 2019

The Task: Enable Proper Marketing Investment Management. Today’s marketers are being held to new levels of accountability when it comes to proving the value of their investments and efforts. To market its offerings, the company calls upon more than 250 marketers in over 30 countries around the globe.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Allocation 52

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

ViewPoint

JUNE 10, 2016

Despite the counsel of leaders in this field—many of whom were quoted in this blog series—companies continue to waste marketing dollars, and sales continues to struggle to meet revenue goals. I maintain, as do many of my peers in the industry, that the age old misalignment of marketing and sales is something that the CEO needs to address.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. “Today we are making more complicated decisions than ever before, & as marketers do it in seconds” ~ @nstevenlucas #socialmedia #MKTGnation pic.twitter.com/akTTPJ69ha.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

chiefmartech

MARCH 27, 2017

With marketing technology growing as a portion of total marketing budget (27% on average according to Gartner ), marketers face two growing challenges: increased scrutiny from C-suite partners on the value of martec investments and the need to get more out of the current marketing technology stack.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Metadata

NOVEMBER 30, 2020

How’d you do with your marketing budget this year? If you’re anything like me… Every single year, planning and forecasting in marketing teams is already a little bit like jumping in a Delorean and going 88 MPH with 1.21 Add a dose of worldwide pandemic and your 2020 plan is now nothing better than a bad guess.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Work Management 59

Metadata

NOVEMBER 30, 2020

How’d you do with your marketing budget this year? If you’re anything like me… Every single year, planning and forecasting in marketing teams is already a little bit like jumping in a Delorean and going 88 MPH with 1.21 Add a dose of worldwide pandemic and your 2020 plan is now nothing better than a bad guess.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Work Management 59

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. I will say it here: every B2B marketer should know how to do this.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

APRIL 27, 2015

As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Martech

APRIL 28, 2023

We started to wonder, and ask some big questions about how ChatGPT and technologies like it would shape the future of marketing, websites and customer experience. Will this technology have the capability to be useful, or helpful for marketers? The best way to do that was to get our hands metaphorically dirty and build our own bot.

Peer-to-peer 105

Peer-to-peer Marketing AI Budget Programs Marketing Budget 105

Heinz Marketing

NOVEMBER 26, 2019

According to a study we conducted with Heinz Marketing, 68% of organizations plan to increase their level of investment in video in the next six to eight months. A lot of marketers make the instant assumption that videos are difficult to create. But, that couldn’t be farther from the truth. Video is here to stay.

Top of Funnel 81

Top of Funnel Video Marketing B2B Marketing Marketing Budget 81

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. This original research report delves into B2B marketing and sales leadership perspectives on using video. But, that couldn’t be farther from the truth. Get the Report.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Valasys

AUGUST 28, 2019

Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives. As Stefanie Grieser, Co-Creator at Shine Bootcamp & Director of Growth at Sphere, stated: “ Event marketing is an extension of your content marketing.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. Report: Using B2B Video to Drive Results This original research report delves into B2B marketing and sales leadership perspectives on using video.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Webbiquity

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Image credit: Business 2 Community. 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Allocadia

APRIL 23, 2019

As marketers, we talk a lot about the pursuit of excellence. In order to stand out above the crowd, to capture our customers’ attention and then to convert that attention into action, we are continually striving to do better marketing. In other words, they strive for excellence in marketing performance management (MPM).

Work Management 40

Work Management Marketing Management Marketing Automation Services Planning 40

Allocadia

APRIL 25, 2018

As marketers, we talk a lot about the pursuit of excellence. In order to stand out above the crowd, to capture our customers’ attention and then to convert that attention into action, we are continually striving to do better marketing. In other words, they strive for excellence in marketing performance management (MPM).

Work Management 40

Work Management Marketing Management Marketing Automation Services Planning 40

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Leaner budget. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Metadata

FEBRUARY 22, 2021

This is the fourth category I’ve created in my software career. I’m kind of a hybrid Product Manager, Product Marketing geek. I’ve spent my life building software for big companies. He joined HP Software and became my boss and he’s why we’re talking. My name is Gil Allouche. Hey, everyone.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Full Circle Insights

JULY 27, 2021

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. For more information got to fullcircleinsighs.com. About Business Intelligence Group.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JANUARY 13, 2021

maker of comprehensive sales and marketing performance measurement solutions, today announced its Digital Source Tracker was named a 2021 BIG Innovation Awards winner in the “Technology Product” category presented by the Business Intelligence Group. SAN MATEO, Calif —January 12, 2021— Full Circle Insights®, Inc.,

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Full Circle Insights

AUGUST 21, 2020

For years, industry talk about the CMO role tended to focus on CMO’s shorter than average tenure in the C-suite when compared to peers. Fast-forward a year, and one of those brands (McDonald’s) decided they need a global CMO after all. just how critical a role CMOs play in any economic environment. What changed?

Lead Ranking 64

Lead Ranking Sales Management Marketing Attribution Top of Funnel 64

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. Without understanding why someone purchases or the journey they undergo to get there, a marketing operation rarely works. Your Startup Marketing Strategy Primer 2.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. Without understanding why someone purchases or the journey they undergo to get there, a marketing operation rarely works. Your Startup Marketing Strategy Primer 2.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65