Crimson Marketing

FEBRUARY 17, 2015

But how effective are they, and how do they compare with other demand generation methods? To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

Launch Marketing

MAY 8, 2018

As B2B demand generation and buyer behavior continue to evolve, engaging your buyers requires various strategies, tactics and tools. Today’s B2B buyers are extremely savvy when it comes to researching products/services and evaluating what other customers are saying about a company’s solution.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Directive Agency

MARCH 30, 2018

A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service and how to generate leads. So today, we’re going to talk about a demand generation strategy that will not only generate demand but also leads. Let’s get started.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. CMO Club’s CMO Impact on Customer Experience.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ANNUITAS

OCTOBER 23, 2014

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. It’s OK if your PPC agency is freaking out because they are not able to show you high click-through and a low volume of impressions.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

The Point

SEPTEMBER 9, 2014

The Rule of Seven harkens back to a day when the salesperson was in control, when buyers did little to no research before talking to vendors, and when marketing was simply a string of pitches extolling the virtues of a company’s product. B2B Marketing Campaign Strategy Demand Generation lead generation Sales 2.0

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. Two reasons to do PR: thought leadership and a tool in the demand generation toolbox. How many in big pubs?

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. As more buyers are turning to online tools for professional services providers, we’ve made a great investment over the past year in SEO; we’ve had over 100% growth in our organic traffic and we will continue to invest there for 2018.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Add Paul: https://plus.google.com/102020971187267438341. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Contently

OCTOBER 11, 2022

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. For this reason, content creators typically fall under the marketing function, and marketers are often led by Chief Marketing Officers (CMOs). The first is their budget. Same concept here.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Heinz Marketing

AUGUST 30, 2019

New research from Heinz Marketing and Uberflip uncovers how today’s B2B marketing leaders think about content, perceive its importance in their organization, and how the most successful marketing professionals utilize content to accelerate the buyer’s journey. But have the outcomes justified the cost? And what happens once they capture it?

Research 81

Research Budget Programs Enterprise Management Marketing Budget 81

Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. AI in Marketing: The New Frontier. If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out!

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Cintell

FEBRUARY 9, 2016

From our research study with over 150 B2B organizations, we identified some habits of high-performing organizations, the ones who have it figured out. With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. Related reading: Why Personas Fail.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Heinz Marketing

MARCH 27, 2023

Domenic: Yeah, you know, it’s funny, I used to be a CMO before, and so I lived in the chair of many folks who I think are grappling with this problem today. We look at… it took 10 years or more to get everyone to understand demand generation and how to do that. I think second is, things have changed really fast.

Demand Generation Agencies 96

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 96

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology.  Image by XXC via Flickr.

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. The annual Content Marketing Institute / Content Marketing research dissects content marketing benchmarks, budgets and trends for B2B marketers in North America. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Martech

AUGUST 10, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. It can do the same for product development and research, as well. GTM is not demand generation. Scott Vaughan , CMO and growth accelerator.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

ANNUITAS

MARCH 4, 2014

By 2017 the CMO will spend more on technology than the CIO. ”. The fact of the matter is that most failed marketing automation implementations we have seen share a striking set of similarities, as both do-it-yourselfers and agency-led deployments are technology-led rather than strategy-led.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @ b2bmagazine ’s top B2B agencies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Crimson Marketing

APRIL 23, 2015

.” – Katie Martell, Co-Founder and CMO of Cintell. ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. ” – Katie Martell, Co-Founder and CMO of Cintell. ” – Meagen Eisenburg, CMO at MongoDB. Source: Demand Gen Report.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

The ABM Agency

JANUARY 15, 2021

While a CFO can advise on the exact portion of the company’s funds that can be spent toward marketing, it’s the responsibility of the CMO to know where and how to spend it. Account-Based Marketing and Demand Generation are both content-heavy but highly potent tactics going into 2021. What have you paid in this space in the past?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Outgrow

NOVEMBER 30, 2022

About our guest: Shoham Eckhaus is the chief strategy office & CMO at Penguin , a B2B Tech Digital Marketing agency. And for this month we’re going to interview Shoham Eckhaus the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency. Saksham Sharda, I’m the Creative Director at Outgrow.co.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Golden Spiral

DECEMBER 22, 2021

While many marketers and analysts know that data gathering and attribution can be difficult, the latest research from leading marketing data analytics platform Adverity , shows that at the C-level, 54% of CMOs have trouble with wrangling the data to illustrate ROI or calculate it. If you’re struggling, you’re not alone.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

KoMarketing Associates

MAY 28, 2015

67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies. 60% of CMO’s believe the role of culture is “very influential” in enabling the brand experience.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Heinz Marketing

JANUARY 14, 2021

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. For some, events are a huge demand generation and revenue driver, so what were they to do without them? Video reigns supreme in the remote, digital era.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

PathFactory

APRIL 3, 2019

This new research sheds critical light not just on how marketers buy, but how marketing leaders participate, guide, and filter the process.”. I can 100% relate to the key findings and challenges that marketing leaders face when researching and buying new technologies. Senior Director, Demand Generation and Customer Marketing, TIBCO. “As

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Forrester Research defines buying groups as “audiences that are activated to find solutions to business needs that match the selling organization’s solutions.”

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Content Standard

DECEMBER 10, 2020

As physical marketing spend shifts to digital channels, brands are looking to sales enablement and demand generation. One of the most important services that companies deliver to partners is crafting clear, concise marketing campaigns that drive demand with their audiences. The language was simple and easy to navigate.”

Sales Management 126

Sales Management Top of Funnel Marketing & Strategy Banner Ads 126

Heinz Marketing

MARCH 7, 2022

Differentiating yourself by becoming more authentically “human” A manager’s perspective on autonomy and agency in the business. And I think I saw some new research recently on sort of changes in the buying committee. What is the lesson here for lead generation efforts for content strategies? Andy: Right.

Urgency Marketing 105

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 105

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. What should a CMO understand about web analytics, if they haven’t yet pursued it seriously? The results were detailed and expansive enough to (literally) fill a book.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Webbiquity

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( The CMO Survey ). However, spending on digital marketing specifically is projected to rise 14% for B2B products and 20% for B2B services in the coming year. (

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110