KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. ABM “done right” requires three core skills: (i) account-level insight curation, (ii) account-level tailored messaging, and (iii) automated message delivery. McKesson versus United Healthcare).

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Martech

AUGUST 23, 2023

Other challenges included managing the costs of multiple platforms, discerning genuine vendors from transient ones and the constant need to stay updated with the rapid technological evolution in the martech landscape. Many martech vendors offer trial periods, allowing businesses to gauge a tool’s fit and effectiveness.

Work Management 98

Work Management Marketing Management Digital Transformation Customer Satisfaction 98

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

ClickZ

APRIL 22, 2020

AI will be at the forefront of content curation (and perhaps even production) going forward. We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Vidyard

MAY 10, 2018

With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. Jill Rowley, CMO at Marketo, has the inside scoop on how to get the best value out of your sales technology. Never fear, intrepid leaders!

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Conversica

SEPTEMBER 25, 2018

“We have an award-winning technology solution, an award-winning CEO, a product that is creating results for our customers, a company that is growing rapidly — and our success is not going unnoticed,” said Conversica CMO Carl Landers. “To To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

CMO 40

CMO Gartner Sales Qualified Leads Curation 40

Contently

AUGUST 29, 2016

It also helps maintain relationships with vendors, agencies, and suppliers, and can help facilitate corporate communications and build company culture. Chase’s ambitious News and Stories content center is championed by Chief Brand Officer Susan Canavari, and its editorial board is chaired by CMO Kristin Lemkau.

Ad Building 85

Ad Building Paid Search Agency Thought Leadership Content 85

Porch Group Media

JULY 27, 2022

Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. There are some buyers who are just going to buy based on price and availability and some who are going to be super focused on design and really curating their home. Meet Jennifer Renaud.

Purchase 52

Purchase First-Mover Advantage Enterprise Management Work Management 52

SnapApp

MARCH 27, 2018

Soon after, I became a spokesperson as CMO/cofounder of a startup, and started securing more opportunities for myself to promote the business. . I curate speakers for Boston Content events , and am in the process of doing so for a major marketing industry event. (PS: Read more about how to create a buzz-worthy brand POV. .

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Heinz Marketing

MARCH 7, 2022

Matt: Whenever I read a book like this, obviously this is, I would assume that the audience you have here is sort of primarily sales but I read this, and I think, if I’m a marketing leader, if I’m a CMO, there’s an awful lot to take away from this. What is the lesson here for marketers? I got an appointment quota to set.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. . There are just too many MarTech vendors! Growth Hacking CMO.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. and includes a carefully curated program of sessions. Social Media Marketing World. Dreamforce.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Paul Gillin

OCTOBER 5, 2011

Editor & Publisher Daily – This newsletter is little more than a curation of articles from other sources, but the fact that E&P puts it together in a compact, scannable format makes it one of my most useful daily reads. The weekly newsletter is always good for a laugh. I’ve bought several branded items from their store.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Engagio

APRIL 20, 2020

CMO, Sendoso. The companies that do this best will emerge as the winners, as they will gain the ear of their customers and prospects and will become the vendor of choice when budgets free up. CMO, TechTarget. CMO, MarvelMarketers. CMO, Lessonly. CMO, InsideView, Author. CMO, Uberflip. Dan Frohnen.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

APRIL 20, 2020

CMO, Sendoso. The companies that do this best will emerge as the winners, as they will gain the ear of their customers and prospects and will become the vendor of choice when budgets free up. . CMO, TechTargeet. CMO, MarvelMarketers. CMO, Lessonly. CMO, InsideView, Author. CMO, Uberflip.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. Actually, its always been an important part, but we are just now defining it as content curation.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Zoominfo

APRIL 23, 2020

A marketing coordinator or a CMO? Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? Sales intelligence is simply an abundance of accurate, curated data that integrates well with other systems.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Heinz Marketing

FEBRUARY 5, 2018

Our guest this time was Ryan Bonnici , CMO at G2 Crowd. He is the new CMO at G2 Crowd. Then on the other side of the marketplace, we’ve got vendors that we work with to help them find the best users and leads for their software as well. We’ll publish similar highlights here for upcoming episodes. Today is no different.

Sales Management 48

Sales Management Top of Funnel Enterprise Management Work Management 48

DiscoverOrg

MAY 7, 2019

A marketing coordinator or a CMO? Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? Sales intelligence is simply an abundance of accurate, curated data that integrates well with other systems.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. It’s an excellent article, though unfortunately Rob’s first example is Kodak. Oh well, one does not thrive by good content marketing alone.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2014

Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. Opportunity Cost: There’s no doubt that I’ll be getting several calls and emails from vendors that get my information at conferences.

B2B Thought Leadership 48

B2B Thought Leadership Wikipedia Thought Leadership Conference 48

Webbiquity

JULY 26, 2010

T-Mobile Curates Web Content , June 29, 2010. What Works ( Vendor Government PR Trends Spending Release ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Mike Moran ( @MikeMoran ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

OCTOBER 1, 2010

Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). Furthermore the vendor should add new IDs to the options as time advances forward.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

JUNE 6, 2011

He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

SWZD

JULY 1, 2019

I was CMO at Brainshark at the time and recognized that people were opening emails less and less. But with Evergage you can say: ‘Let’s do an A/B test and have an area on the site with some machine-learning-driven content and some that is manually curated. People don’t think about your company the way you think about them.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

Heinz Marketing

FEBRUARY 21, 2022

This week’s show is called “ Embracing the Complexity of Successful B2B Marketing “ My guest is Murali Nemani , CMO at ScienceLogic. Murali: I’m Murali Nemani and I am the CMO of ScienceLogic, I’m based in the Bay Area. People don’t want to talk to seven different vendors and technology providers.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Ideal Customer Profiles 98

chiefmartech

FEBRUARY 14, 2019

To accomplish that, we’ve adopted several guiding principles with the conference program: Explore an intentionally diverse range of martech topics — a curated tour across the entire spectrum of the field. Marketing Track: Real-World, Vendor-Independent Case Studies. Attendees not only learn new things.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41