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Best Drip Email Software

SendX

So it’s great that you are looking for software to run your drip emails. But with 450+ email marketing software available these days, which one do you choose & what criteria do you use to evaluate these? You can see the open rate, click rate, subscribers, unsubscribers. Let’s read on to find out more.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Accounting Software. Click here. Email Marketing Software. Lead Generation Software. Project Management Software. SEO Software. Sage Accounting. In the UK or Ireland?

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

That’s where marketing analytics software comes in. Whatever software you use, gathering the right insights is key to improving performance. Let’s go through some use cases for marketing analytics software. You’d be all smiles too if your marketing analytics software gave you the right data in easy-to-read formats.

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7 steps to make sure you’re getting everything from your marketing software

Martech

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

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Email Design Tips to Increase Click-Through Rates

SmartBug Media

These seven tips will help you design low-friction, high-impact emails to increase your click-throughs. Make sure your images are optimized for fast loading, and use alt tags to describe the image for users who have disabled images or who use screen reader software. Be brand-consistent but not restricted. Make it personal.

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Create a Buyer Persona in a Click

Anyword

Generative AI and tools like Anyword make it easy to collapse all that work into a few seconds and a click. Grasping the Essentials It’s important to know that, while the concept of buyer personas is fairly ubiquitous today, the concept is only a few decades old, and was coined by software developer, Alan Cooper. And write on!