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Email and SMS Marketing: Seven Intriguing Facts and Benchmarks

Webbiquity

Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What’s driving the growth of SMS campaigns? What are the obstacles to doing both email and SMS marketing well? Yes, it’s an ad.

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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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SMS marketing – what it is and why you should care

illumin

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Like email marketing, SMS marketing requires a subscription.

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The Impact of Switching to Klaviyo SMS on Conversions and Returning Customers

SmartBug Media

SMS or “short message service” is how a brand communicates campaigns, promotions, news, updates, and beyond to customers through text messages. When used strategically, SMS helps brands drive multiple purchases during the customer lifecycle to increase average order value (AOV). percent click-through rate (CTR) $4.42

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

In the last several years, SMS marketing has become an intriguing channel used to enhance the efforts of email marketing to provide brands with the opportunity to create unique customer experiences. By gaining the trust of your subscribers over time, email marketing can also help encourage SMS messaging sign-up.

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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. But what are the best practices to get opens, clicks, and conversions? In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign.

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Crisis Communication Strategies: Navigating Challenges with Email & SMS

Vision6

This article will explore what a crisis communication plan entails, how you can integrate email and SMS into your crisis communication strategies, and how you can leverage the Vision6 platform to do so, with real-life examples. Using reliable communication systems like SMS and email is essential for quick and easy messaging.

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