6sense

MAY 6, 2020

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). That changed with the pandemic. So what role does content play in all this?

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Aberdeen

MAY 28, 2021

We live in a digitally transformed world – one where data is used in every facet of our lives to track information from our outdoor runs to finding out exactly where on a map the package we just ordered is. However, the way that we interact with data matters. What do we do with data once it’s collected?

Enterprise Management 52

Enterprise Management Class Digital Transformation Analytics 52

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Champion Communications

AUGUST 6, 2020

We’re a true hybrid solutions provider ,” says Aptum CEO Susan Bowen . A summary of the br and journey emphasise d how Aptum ha s adapted its services to focus on hybrid cloud solutions. How lockdown changed enterprise mobility . MobileIron . We know elephants are cute , but we hope she’ ll be back!

Enterprise Management 71

Enterprise Management B2B Thought Leadership Work Management Thought Leadership 71

Salesforce Marketing Cloud

SEPTEMBER 29, 2022

Employees are seeking more action,” said Farshad Family, managing director at Accenture. “If You can’t build a sustainable business, or get to net zero, unless you can measure and manage your environmental impact. Our Net Zero Marketplace helps you purchase carbon credits, manage carbon projects, and much more.

Enterprise Management 52

Enterprise Management Work Management Business Lock-In 52

Kapost

APRIL 25, 2017

There aren’t many more ways for us to say it: getting your content operation organized is critical to the success of your B2B marketing organization. The secret sauce is in aligning people, process, and technology, but you’ll want to tune in for all the details on how their digital transformation lead to major ROI.

Lead Scoring 48

Lead Scoring Lead Ranking Webinar Metrics Enterprise Management 48

Outreach

JULY 29, 2020

At Spark+AI Summit 2020 , they talked about how machine learning powers our sales engagement platform, as well as how they solve some of the typical challenges all data scientists face when building enterprise-grade applications. This work expands on Yong’s session last year about classifying intent with sales emails.

Enterprise Management 69

Enterprise Management Outreach Lead Ranking Intent 69

ClickZ

NOVEMBER 21, 2019

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. After an initial testing period with Phrasee, a strong pattern and upward trend of positive email marketing performance emerged.

Case Study 65

Case Study Case Studies Copywriting Studies 65

SmartBrief - Marketing

SEPTEMBER 29, 2023

National Women’s Small Business Month in October is an opportunity to honor and empower women-owned enterprises and leaders. Claire Darley is an inspiring role model for women in leadership as Adobe SVP Digital Media Sales & Customer Support Worldwide, as well as interim President of Adobe Japan across all lines of business.

Effectiveness 52

Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

Bluetext

JANUARY 5, 2021

About : CI Security provides Managed Detection and Response and Cybersecurity Consulting services to help their customers to be secure, compliant, and resilient against threats to the life-safety, life-sustaining, and quality-of-life systems and services they provide to customers and communities. Attending : TBD. Kryptowire.

Enterprise Management 26

Enterprise Management Work Management Marketing Management Advertising Mediums 26

Conversica

JUNE 3, 2020

Augmenting Sales and Service with Intelligent Virtual Assistants Auto Dealerships can Scale Operations to Respond Instantly to Market Fluctuations. Together, AutoAlert and Conversica can deliver a seamless digital experience to their customers. FOSTER CITY, Calif., – June 03, 2020 – Conversica, Inc. ,

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Aberdeen

JUNE 9, 2017

As CMOs take ownership of the crucial customer-facing software that powers digital transformation, marketing technology budgets have soared. Read : The Need for Marketing Automation Maturity. With all eyes on marketing to deliver on customer engagement, the department has grown in visibility and importance.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Seismic

MARCH 21, 2019

Alexandria McCarthy – National Marketing Director, Brinker Capital. As if heading her company’s marketing and communication efforts wasn’t enough, after four years at Brinker, McCarthy launched The Center for Outcomes, an educational forum to help advisors grow their business.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. But this is only one of the reasons why I wanted to get involved with Vidyard.

CMO 65

CMO Linkedin Enterprise Management Press 65

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Salesforce Marketing Cloud

NOVEMBER 13, 2023

The world of enterprise sales (or “complex sales”) is a good place to be — bigger playing field, bigger impact, bigger revenue, and exciting challenges. Ask an enterprise sales rep what they’re selling at the start of the enterprise sales process, and you might hear: “I don’t know yet.”

Enterprise Management 59

Enterprise Management Top of Funnel Work Management Marketing Management 59

Contently

DECEMBER 20, 2022

As a content strategist, you want to ensure your content marketers write high-quality copy that drives results. If you’re not enlisting the expertise of internal hires, you have a variety of freelancers on different content marketing platforms vying for your assignment. Market Presence. G2 Winter 2023 Reports Are Here.

Enterprise Management 31

Enterprise Management Lead Scoring Lead Ranking Campaigns 31

ClickZ

OCTOBER 22, 2019

Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. Experience management as a companywide initiative. In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience.

Case Study 74

Case Study Case Studies Studies SMS 74

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. But this is only one of the reasons why I wanted to get involved with Vidyard.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

SWZD

AUGUST 5, 2019

“This whole marketing world probably started around 150 generations ago when people were sitting around campfires and painting drawings on cave walls in order to tell stories and share experiences. That’s all marketing is, story-telling, about how you overcame something, a challenge, a situation or a problem solved.” About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Webbiquity

DECEMBER 15, 2020

Separating the pop culture and political rants from the work-related conversations by creating a separate Twitter for business network is one possible solution—though to date there have no moves by Twitter in that direction. An award-winning human capital management technology company serving organizations across the globe. digidotcom.

Enterprise Management 233

Enterprise Management Work Management Marketing Management Twitter 233

Single Grain

FEBRUARY 25, 2022

But not every business owner knows exactly how to make this massive digital transformation and have a thriving virtual presence. This post will show you how five brands successfully took their services online and inspire you to do the same. Book My Free Digital Marketing Consultation .

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Paid Search Agency 52

ClickZ

FEBRUARY 12, 2020

30-second summary: What’s needed for your business growth must be made a priority in your product information management strategy. And that’s how a PIM solution must be envisioned. The raison d’être of the existence of any PIM strategy is to transform the data quality and focus on how the information can be utilized best.

Class 105

Class Enterprise Management Marketing Management Marketing & Strategy 105

Bluetext

SEPTEMBER 11, 2018

Acquia, the leading hosting and support company for Drupal open-source content management systems, has named Bluetext as a finalist in its 2018 awards for best digital marketing firms and website design. Acquia considered more than 100 submissions from top digital marketing firms for its annual award.

CMS Development 20

CMS Development Design Marketing Websites Enterprise Management 20

Televerde

MAY 15, 2019

A chief financial officer’s success can no longer be supported by controllership and risk management or performance and budget. According to a recent Aspen Institute white paper , general management and strategy are the two most critical skills needed in the modern CFO. Versatility.

Digital Transformation 64

Digital Transformation Enterprise Management Work Management Marketing Management 64

Adobe Experience Cloud Blog

MARCH 5, 2021

They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. Applicant must be VP level or above.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Mobile Advertising 115

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Salesforce Marketing Cloud

FEBRUARY 14, 2022

Forward-thinking carriers are jump-starting digital transformation without wreaking havoc on their organizations. A fresh take in four key areas: Vendor selection and management Coding philosophy IT architecture Agile delivery approach. Select a vendor ‘dream team’ for your business support systems.

Enterprise Management 52

Enterprise Management Work Management Business Vendors 52

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This is due to a confluence of complementary factors.

Marketing AI 105

Marketing AI Analytics Enterprise Management Planning 105

Adobe Experience Cloud Blog

MARCH 5, 2021

They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. Applicant must be VP level or above.

Enterprise Management 66

Enterprise Management Work Management Marketing Management Mobile Advertising 66

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. In many ways, we’re living in the golden age of marketing technology. These are my suggestions in reply.

Enterprise Management 54

Enterprise Management Work Management Marketing Management CMO 54

Valasys

OCTOBER 29, 2018

According to IBM Chairman, President, and CEO, Ginni Rometty, the acquisition of Red Hat is a game changer and changes everything about the cloud market. This acquisition will bring together the best-in-class hybrid cloud providers and enables companies to move all business applications securely to the cloud.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Online Marketing Institute

JULY 23, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

CMO 52

CMO Marketing Automation Services Enterprise Management Work Management 52