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5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Conversion Rates by Channel. Email Marketing Performance. Return on Marketing Investment (ROMI). Customer Lifetime Value (CLV). Churn Rate.


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Is Your B2B Marketing Working? These 10 Metrics May Hold the Answer


Which are most critical to measuring, monitoring, and optimizing your marketing? They mostly focus on lead generation (a top objective for many B2B companies), but they’re also high-level indicators of how well your marketing is contributing to your business goals. The key is to establish the right criteria for an MQL.

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How to Lower Your SDR Churn Rate & Retain Good Employees


A 2021 Tenspot study found that 46% of workers say they currently have a manager or a team lead that makes them want to quit their job. Companies sometimes shy away from investing in their SDRs, not wanting to waste time and effort for such a high-turnover position. Your SDRs may just decide that sales is not for them.

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How to Develop a Successful Go-to-Market Strategy


In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers. A successful GTM strategy needs to be clear and comprehensive enough for others to easily understand its value.

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10 Sales KPIs Every SaaS Team Should Track and Measure

The SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 In the years to come, the market value is going to surpass 170 billion US dollars, so there is no denying that this is both a lucrative and a highly competitive industry for newcomers and established businesses. .

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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Their ‘churnrate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. . CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model.