ANNUITAS

JULY 19, 2016

I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. There are some personas who use vendor web sites as their go-to source of information.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. Cerretani distinguishes ABM with these three pillars: Identifying high-value targets.

Account Based Marketing 112

Account Based Marketing ABM Webinar Metrics Effectiveness 112

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Clarity & Focus Targeted precision: Documenting buyer personas ensures laser-focused content and optimizes channel choices for niche industrial audiences. What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DiscoverOrg

APRIL 20, 2017

When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. Deep account-based sales intelligence benefits an organization in the following ways. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Smashmouth Marketing

MARCH 14, 2020

That’s one way to use the available marketing budget: Source Ideal Customer Profile Leads (ICPs) to drive your most desirable persona to your events. Use this extended team to target those ICPs and existing customer/prospect lists to attend the event(s). How does this equate to a pay-for-performance demand generation?

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Leadspace

SEPTEMBER 16, 2022

If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects effectively. Intent signals are indicators that identify accounts that are actively researching your products on the web. But what is Intent data?

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Rollworks

MARCH 20, 2019

In the world of account-based marketing (ABM) , this can result in target accounts with little to no engagement and sub-optimal pipeline and revenue. If you want to build an account-based strategy that helps you win big, developing a strong ideal customer profile (ICP) is critical. direct mail vendor.

Ideal Customer Profiles 40

Ideal Customer Profiles Demand Generation Template Account Based Marketing 40

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. Fortunately, we’ve blown the case wide open and discovered the Holy Grail of sales acceleration.

Intent 111

Intent B2B Sales Work Management Marketing Management 111

Conversica

MAY 2, 2022

The integration, which builds on the growing success of the Conversational ABM product launched in November 2021, enables Conversica AI Assistants to tap into the rich account and intent data from 6sense to identify whom to target and tailor two-way, humanlike conversations with the level of personalization required to scale any healthy ABM program.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Work Management 40

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales.

Intent Data 52

Intent Data Intent ROI B2B 52

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ANNUITAS

JANUARY 27, 2015

It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Then why are so many Enterprise B2B marketers missing the mark?

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100

ANNUITAS

JULY 28, 2015

It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Then why are so many Enterprise B2B marketers missing the mark?

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

Leadspace

MARCH 26, 2018

According to The State of Account-Based Marketing , some 70% of B2B marketers interested in ABM are either still just “considering” it, or dithering at the “Early Stage” of ABM implementation (which hardly sounds like true ABM at all: “some basic management, targeting, and measurement at an account level.”).

Account Based Marketing 78

Account Based Marketing ABM Marketing AI Demand Generation 78

DealSignal

NOVEMBER 1, 2022

The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? How to use B2B intent data Operationalizing intent data: Three use cases The importance of quality intent data eBook: The Definitive Guide to Evaluating & Choosing a B2B Data Provider Learn more about Intent Data. GET THE CHECKLIST.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Content4Demand

MARCH 25, 2021

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. Here are the top 2021 B2B marketing priorities according to the survey from Demand Gen Report : Chart courtesy of Demand Gen Report. Why does ABM rate so high on the priority list?

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. Look at the company’s reach into your specific buyer persona. How, where, and why do I begin this research?

Vendors 110

Vendors Research Top of Funnel Tips 110

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? Or, in the case of most B2B enterprises, try 15 or more campaigns a year as 55.8% of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. Let’s take a step back. The Serialist-.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? Or, in the case of most B2B enterprises, try 15 or more campaigns a year as 55.8% of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. Let’s take a step back. The Serialist-.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? Or, in the case of most B2B enterprises, try 15 or more campaigns a year as 55.8% of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. Let’s take a step back. The Serialist-.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. However, make sure you consider your target audience. You might split a campaign where half of it targets MQLs and the other half targets opportunities.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

The Point

JUNE 5, 2018

The most significant is probably a shift toward the subscription economy, where vendors are driving revenue through service-based annuity revenues. It begs the question, “How can this still be the case?” What do you think that says, if anything, about where most marketers stand in their adoption of ABM as a demand generation strategy?

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Marketing Insider Group

NOVEMBER 18, 2020

In their ABM approach, the average deal size of accounts targeted via ABM methods was 35% larger than that of accounts not targeted via ABM methods. Account-based marketers don’t concern themselves with lead quantity. The buying process is becoming longer in the majority of cases, not shorter.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

The Point

DECEMBER 11, 2018

How can ABM best coexist with a more traditional funnel-based demand generation model? When so many technology vendors claim to be an “ABM solution,” what are the smartest investments? Approaching account selection like a wish list. ABM journeys often begin with asking sales for a list of their target accounts.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

Leadspace

JUNE 26, 2017

It just isn’t humanly possible to quickly, efficiently and consistently know which leads or accounts to prioritize without an effective scoring system. The two most common ways to score your database are via persona and/or predictive score. Related: 5 Crucial Considerations When Choosing a B2B Predictive Scoring Vendor.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

ANNUITAS

JANUARY 8, 2015

Your marketing automation journey can be broken down into these four areas: Evaluation and selection, Demand Generation Strategy , Optimization, and Implementation of the system. What is your Demand Generation Strategy? Knowing your Demand Generation Strategy will help you to plan for the road ahead.

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. They have built personas and conducted market research.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Inbox Insight

MARCH 20, 2023

The emergence of AI in B2B demand generation has only facilitated this further. This is our webinar: 4 Ways AI is Revolutionizing Demand Generation. (00:12) How is AI changing B2B demand generation? (00:22) 03:06) Or in our case, written language. Thank you for joining us. Which makes total sense. (04:21)

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. Signs of buyer intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. With responsibility for demand generation, Sechrist is mired in database marketing. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80