Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

Multi-Channel 52

Multi-Channel Case Study Case Studies PPC 52

QuanticMind

MARCH 18, 2020

These can include advanced PPC bid management software, social media management tools, analytics solutions, and more. As an example, if you’re lacking a specialist in PPC bid optimization, you can work with an agency that has the tools and personnel to run this for you. A Fresh Perspective. Multichannel Capabilities.

Advertising Agencies 53

Advertising Agencies Paid Search Agency Work Management Ad Agencies 53

Marketing Insider Group

JANUARY 6, 2020

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Smashmouth Marketing

DECEMBER 15, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. You and I were on a con call the other day and the topic of Facebook came up. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. You and I were on a con call the other day and the topic of Facebook came up. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Albacross

OCTOBER 16, 2018

Well, if you’re in the B2B world, that might be the case. For example, if you’re an eCommerce store , you might run PPC ads and direct traffic to specific product pages. In this case, your product pages are your landing pages – and since the goal is for your visitor to make a purchase, you won’t see any forms on these pages!

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 63

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 19, 2013

Mike Pickowicz (PPC/SEM Analyst). Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ. 168 Case Studies on Generating Traffic from 124 Experts. He also just released a new study on how Facebook impacts search. Check it out!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Albacross

OCTOBER 16, 2018

Well, if you’re in the B2B world, that might be the case. For example, if you’re an eCommerce store , you might run PPC ads and direct traffic to specific product pages. In this case, your product pages are your landing pages – and since the goal is for your visitor to make a purchase, you won’t see any forms on these pages!

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

Convince & Convert

AUGUST 3, 2015

” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. that night, I asked my girlfriend not to call me for the next three months, put away my PS3, and started my research on the best PPC resources available online … and I just read. Specialization: PPC Strategies + Case Studies + News.

PPC 159

PPC Paid Content Paid Search Agency Advertising Agencies 159

QuanticMind

OCTOBER 24, 2017

8 Hidden PPC Reports to Find Out” by Aaron Levy. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). 8 Hidden PPC Reports to Find Out .

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? If you were to check the number of pages indexed in Yahoo today, you would see that they have over 3,600 pages indexed.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

QuanticMind

AUGUST 31, 2018

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? I know what you’re thinking right about now.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Content Standard

MAY 8, 2018

Recent studies show that ratio has pulled to 50:50—and while those 10 extra percentage points on activation might not seem like a lot, think of it in practice. Those are likely the dollars thrown at PPC, SEM, programmatic, the low-hanging digital fruit that can drive up clicks and bring in more new leads—and hit your monthly targets.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Spiralytics

NOVEMBER 20, 2022

Search Engine Marketing (SEM)/Display Advertising: also known as pay-per-click (PPC), this marketing tool refers to advertisements you see on search engine results pages (SERPs), partner websites, and social media platforms. Unlike SEO, you only pay for the results you get with PPC. Best SEO and SEM Courses.

Course 118

Course Training Paid Content Paid Search Agency 118

Only B2B

DECEMBER 16, 2022

Writing is often the first step in creating content, whether it’s a blog post, a white paper, a case study, or a lengthy eBook. Another wonderful technique to get in front of potential prospects at a low cost is through search engine marketing (SEM) or pay-per-click (PPC) campaigns. So, what exactly is content?

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

QuanticMind

JANUARY 8, 2019

You’re firing up your computers, opening up the books for a new quarter and sharpening your PPC tools. It’s a New Year, and with it comes a host of innovative new SEM trends that will be integral in the direction of your digital marketing and advertising strategy. Voice Search. Interactive Content.

SEM 40

SEM Marketing AI Trends Mobile Advertising 40

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. The Benefits of PPC Advertising. Why Do You Need a PPC Management Agency? How to Choose the Right PPC Company. How Much Do PPC Companies Charge? Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. I've seen something similar used to categorize (and test) PPC target phrases.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The range of Facebook usage is just 37% – 51%. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . eMarketer.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. Search Engine Marketing (SEM). Pay-Per-Click (PPC) Advertising. Reviews and Case Studies. Client case studies are also a great source to check any agency's expertise. 74% of marketers admit that email marketing helps increase customer engagement.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Chapter 5 covers paid advertising on Facebook, Twitter, LinkedIn, and Pinterest.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

SmartBug Media

MARCH 25, 2019

Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. Facebook Tests Live Split-screen Broadcasts: This Week in Social Media. Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Single Grain

FEBRUARY 17, 2022

Single Grain specializes in: They have an expert PPC management team with a Premier Google Partner status to assure that you always get the best value for every dollar spent on advertising campaigns. SimpleTiger is a Washington-based B2B SaaS marketing agency specializing in SEO and PPC. 3) SimpleTiger. Top clients: JotForm.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? Facebook For CRM , Monday, July 19, 2010. How Much do you have to use Facebook and Twitter to Really be Effective? ,

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

FEBRUARY 24, 2023

Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They elevate your paid promotion strategy with exceptional PPC management skills. They helped UAM increase its engagement by 64,784%, a 3,154% increase in link clicks, and a fan increase of 565% on Facebook.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Unlike SEM (PPC), where you have to keep investing more money, SEO has a compound effect and increases your ROI over time. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Unlike SEM (PPC), where you have to keep investing more money, SEO has a compound effect and increases your ROI over time. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Unlike SEM (PPC), where you have to keep investing more money, SEO has a compound effect and increases your ROI over time. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. 've always been a sucker for case studies and white papers.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Single Grain

JULY 5, 2023

That’s fine if you’re promoting content, such as a blog, case study, report or infographic. Facebook Ads Write a 40-character ad copy for my gym’s Facebook image ad. Write a 500-word video script for my vegan snack company’s Facebook video ad, promoting our new turmeric chips.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Single Grain

AUGUST 24, 2022

Hiring an in-house PPC marketing team would cost more since you will need a skilled team of PPC experts, content writers, and analytics professionals to effectively manage your campaigns. Working with seasoned professionals who know your industry will accelerate the output of your PPC campaigns, leading to more revenue.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Hinge Marketing

JULY 21, 2022

A growing number of events require speakers to center their presentations on case studies. Why are case studies becoming a requirement? Case studies will show proof of your solution’s effectiveness and instill trust in your expertise. In short, avoid the use of the term “case study.”.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Single Grain

AUGUST 22, 2023

Content Marketing Institute ) 47% of SaaS companies find case study blog posts to be effective. Content Marketing Institute ) 47% of SaaS companies find case study blog posts to be effective. This is followed by SEM (Search Engine Marketing) and PPC (Pay Per Click) at 65%.

Statistics 98

Statistics Paid Content Webinar Metrics Marketing & Strategy 98

Webbiquity

APRIL 29, 2014

Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by MediaPost.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100