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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Coschedule features some great case studies.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales!

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How to Create an Online Challenge Funnel to Explode Your List

Optinmonster

Want to build a challenge funnel that packs your list with qualified leads? In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel? Challenge funnels start with the contest to build up a list of email subscribers or social media followers.

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How to Refresh Your Website for Better Conversions in 2020

Martech Advisor

As the new decade kicks-off in a few weeks, here is how you can refresh and upgrade your website to drive more conversions. Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue. Check these pages for thin content.

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How To Pull Your Cold Website Visitors Into Your Sales Funnel

DivvyHQ

Most companies today deploy a mix of paid advertising and organic content tactics to drive traffic, engagement and revenue through digital channels. But what about the hundreds or thousands (depending on your market size) of anonymous, cold website visitors that also click on one of your ads to learn more about your company?

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7 Easy Ways to Improve Your Retargeting Ad Campaigns

Buffer

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. Tip #7: Embrace the emotional side of marketing. Luckily for us as marketers, there is! Tip #5: Utilize Dynamic Creative Ads on Facebook.

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Beyond the List: Unique Strategies Employed by Leading B2B Lead Generation Companies

New North

If you’re a B2B marketer, you’re responsible for generating leads. Even some of the best cold callers can’t get more than a 2% success rate. When these strategies become part of a business’s overarching marketing efforts, they can enhance lead generation, boost customer engagement, and drive sales growth.