Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Research/Survey Reports . Uses of Premium Content.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

Trade Press Services Newsletter

NOVEMBER 2, 2022

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. A documented marketing strategy is essential. The best news from this year’s report? Speaking engagements are back with a bang.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. An inbound content marketing program can range in size depending on the amount of bandwidth a particular team has for implementing the strategy. The Case for Inbound Content Marketing.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. So why do B2B companies need a sales enablement strategy? Sales Enablement Content.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Establish goals and KPIs.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. Thought Leadership. Thought leadership content provides fresh, new perspectives or industry insights that are valuable to professionals working in your industry.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Develop an audience profile that aligns with your topic and value proposition.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Your blog should be the center of your content marketing strategy. So ramp up and bolster your blogging efforts with a content syndication strategy to get you off to the races. What Are the Competitive Benefits of a Content Syndication Strategy? The Blogging Game as We Know It.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. So why do B2B companies need a sales enablement strategy? Sales Enablement Content.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. The tone and style of these videos are more professional, informative, and authoritative.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Marketing Insider Group

NOVEMBER 16, 2021

It did not take Jeff long to convince me of the value of services marketing-related research; after all, I had a background in this even before coming to SAP. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

JULY 26, 2016

In fact, our research indicates that a significant number of referrals are driven by a company’s general reputation. And arguably the most effectively way to boost your reputation is through thought leadership marketing. Thought leaders are seen as experts in their industry. 3 Well-Executed Examples of Thought Leadership.

Thought Leadership 48

Thought Leadership Planning Generation Paid Search Agency 48

Hinge Marketing

DECEMBER 17, 2021

In fact, a recent study showed that sales and marketing misalignment can prevent nearly 75% of leads from converting into sales. At Hinge , we’ve developed actionable strategies to help our clients receive the transformative benefits of sales and marketing alignment – and we’re excited to share them in this handy 10-minute guide. .

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Trade Press Services

MARCH 4, 2024

Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. This is a key attribute of any thought leader.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Topical ideation (based on what they were qualified to write about), keyword research, content structure, content type, etc.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Sprout Social

MARCH 19, 2020

It provides a wealth of data and information to leverage in your pitches and client strategies. Lead by example and let your agency’s social strategy shine through. . Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Social Media Ad Agencies 103

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’ve established a B2B content marketing strategy. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. Congratulations! This is called an “expertise-based” referral.

Contact Marketing 85

Contact Marketing Contacts Top of Funnel B2B Marketing 85

Convince & Convert

MARCH 25, 2014

All demand generation webinars are not created equal. Some really inform, inspire, and yield positive commercial outcomes while delighting their audiences. To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers.

Webinar Metrics 127

Webinar Metrics Thought Leadership Case Study Case Studies 127

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. So why do B2B companies need a sales enablement strategy? Sales Enablement Content.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

SalesGrape

OCTOBER 16, 2023

Understanding the Role of Account-Based Marketing in Long Sales Cycles Account-based marketing (ABM) has gained significant popularity in recent years as a highly effective strategy for targeting and engaging key accounts. However, one question that often arises is whether ABM can be successful in industries with long sales cycles.

Account Based Marketing 94

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 94

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Why Research?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Companies hire marketers to implement strategies that drive marketing value. The Advertising Research Institute reports that product sales decline after 48 ad impressions.

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

Marketing Insider Group

NOVEMBER 7, 2022

So content marketing that’s planned out now, before the year is over, allows you to hit the ground running with a strategy in place before the year even gets started. With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. No problem.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Hinge Marketing

JULY 14, 2022

Expertise alone won’t make you a thought leader. According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. The following tools can help position you as an engaging, seasoned public speaker and authority on topics that matter to event committees and their audiences.

Thought Leadership 88

Thought Leadership Press Ideal Customer Profiles High Quality Lead 88