markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Hinge Marketing

NOVEMBER 12, 2015

These insights are based on a series of studies that investigated the real-world practices of hundreds of professional service firm owners, acquirers, valuation experts and service buyers, as well as our professional work with accounting firms across the United States. CPA firms rely on networking and word of mouth to drive new business.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number. A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number. But there is no such thing as buying the perfect list, especially if you have a complex sale.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that). Check out all the details and save 50% (only $297 for a limited time).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

MAY 12, 2010

You’re probably familiar with the story of Green Eggs and Ham, but just in case, it’s the story of one (unnamed) character trying earnestly to get the character Sam to try green eggs and ham. I feel like the other guy in the story- will you try social media if I give you some great case studies? And that’s just it.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Online Marketing Institute

DECEMBER 20, 2010

(12) By Ann Handley Get Clients in 2011: A Simple Marketing Plan (7) By Dana VanDen Heuvel 5 Things You’ll Learn About Location-Based Marketing at #ProfsChat (7) By Megan Leap Natural Packaging for Natural Juice (6) By Ted Mininni Marketing Automation: The Beginning of the End? (6) b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Yes in all cases BTW). Yes in all cases BTW). Gary Vaynerchuk has a FPT of 39.26. Have a learned a ton?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

markempa

MAY 28, 2005

Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. In some cases, it will negatively impact revenue. Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. And when the accidents went away, so did the behaviors.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Hubspot

JUNE 24, 2011

What the Google study pointed out is that 89% of them do their search with a degree of urgency. They are influenced by many other things, whether that be word of mouth, online or television ads, or products on a shelf. Read practical how-tos and case studies to help you get started and implement mobile marketing.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I can't wait to read the study now. population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 6, 2010

For a real-world case of this strategy, take a look at Future Friendly – a program developed by Procter & Gamble (P&G) to help consumers save energy, conserve water and reduce waste. One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. This is a classic case of seeing with clarity from the outside without having to deal with the realities that you may be unaware of.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Jason Baer Thanks very much for the kind words. You are indeed the perfect case study. j Jason Baer Thanks very much for the kind words. You are indeed the perfect case study. Those type of comments are why I do it. Nothing could be further from the truth, and you’re living proof. Bravo, man.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Sage Marketing

JULY 10, 2023

Evaluate options such as content marketing, thought leadership, email marketing, social media, search engine optimization (SEO), paid advertising, exhibitions and conferences, webinars, and public relations. Harnessing the power of referrals and testimonials: In the B2B space, word-of-mouth and social proof are game changers.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Convince & Convert

MARCH 3, 2010

I'd love to write up a case study on you guys when you're ready. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement. Please keep me posted on your progress.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. It has to come from you.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 25, 2010

“Motive&# is a great word for the WHY. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? Thx for sharing.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 12, 2011

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. Social Media Case Studies. Social Media Tools. Indeed it is.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 8, 2010

I have studied and proven this. I have studied many fan pages with 100k+ to millions of fans that get only from 100-5000 people engaging with Brand posts. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. So much clutter. And over 50% of profiles are locked down private.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 1, 2010

The problem with online advertising “tear sheets&# was (and still is, in some cases huge). The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. But that doesn’t make it any less educational, or required. link] jaybaer Ouch.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

In other words, how accurate does it need to be? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Third – how will you be handling the monitoring? •

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119