Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Strategic-IC

JUNE 4, 2018

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Valasys

NOVEMBER 28, 2018

Have you taken on the workload of inbound marketing by yourself? Due to this huge commitment of time, money, and other resources, many businesses struggle with not just maintaining but also starting an effective inbound marketing plan. An effective inbound marketing plan has the ability to even increase sales.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Planning 40

KEO Marketing

JULY 19, 2017

The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. The following trends highlight the latest developments in outbound and inbound marketing: Outbound Marketing Trends . decrease in marketing overhead.

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

SmartBug Media

APRIL 17, 2023

Look for those with consistently positive feedback and specific compliments on the values that matter most (think: “wonderful to work with,” “meets deadlines,” and “significant ROI”). Pro tip: Look for a case study that features a business similar to yours, whether it’s the same industry, company size, or pain points.

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Case Studies or Use Cases.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. That being the case, alternative measures are not necessarily less valid; it depends on the details.

Social Media 120

Social Media ROI Examples Media 120

Tiecas

APRIL 23, 2024

Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers? To adapt, manufacturers must embrace inbound marketing as a core strategy. Walk the Talk: At Tiecas, we live and breathe industrial content marketing.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Terminus

JANUARY 29, 2020

Townsend Security uses Terminus to get greater visibility into their total addressable market (TAM) , determine their ideal customer profile, establish deeper relationships with their partners, and build brand awareness to audiences that traditional methods had been missing. .

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Marketing Insider Group

JULY 28, 2020

Marketing and technology actually have synergies, so companies should really invest in both. The report on c-suite salaries comes from a Harvard Business Review study. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. It does not mean marketing is dying.

CMO 306

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 306

seo.co

APRIL 19, 2023

In ads, marketing materials, and sales pitches, it’s vital to showcase how you’re different. In any case, it’s imperative to stand out. There are those who drill down into markets like SEO for lawyers or SEO for dentists. Don’t just pitch a new service; explain how that service is going to yield a positive ROI.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Hubspot

AUGUST 24, 2017

Classic digital marketing tactics like email have become so overcrowded that approaching inbound creatively is crucial to standing out from your competition. The key to doing direct mail right is keeping it aligned with your inbound marketing funnel. Creative Ways to Incorporate Direct Mail -- at the Right Time.

Inbound Marketing 78

Inbound Marketing Marketing & Strategy Marketing Strategy Landing Pages 78

Industrial Marketing Today

OCTOBER 21, 2010

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How manufacturers are marketing today.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Metadata

MAY 13, 2021

After a quick introduction, each message usually offers a demo, webinar or case study with call-to-action buttons (“Yes I’m interested”, “Tell me more”) that link to your landing pages. Conversation ads are a viable long-term strategy for B2B marketers. LinkedIn Conversation Ads ROI: By the numbers.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

KoMarketing Associates

NOVEMBER 6, 2014

Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). How do I measure ROI?” Here are a few articles to get you started: What ROI Can I Expect From SEO?

Stats 120

Stats B2B Marketing B2B Lead Gen 120

B2B Digital Marketer

MARCH 18, 2021

Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it. There are plenty of great tools to help you with your content marketing. More episodes on content marketing: [link].

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. The aim is to accelerate lead generation and yield a quicker ROI while supporting your long-term inbound efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Lake One

SEPTEMBER 13, 2022

Full Funnel Marketing Strategies: What Does It Entail? Firstly, we need to break down what full-funnel marketing is and how that affects your startup. HubSpot presented the inbound marketing concept , which attracts customers by creating personal experiences.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70

Zoominfo

FEBRUARY 25, 2021

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria. Inbound Marketing. Stages of Lead Qualification.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

FEBRUARY 24, 2021

Content marketing was once a small fraction of a company’s marketing efforts. Then inbound marketing exploded, and businesses began to realize the power of content. Now, we’ve hit content marketing saturation. 91 percent of B2B marketers use content marketing. So, how did we get here?

Lead Ranking 282

Lead Ranking Lead Scoring CMS Development Content Marketing 282

Martech

MARCH 10, 2022

The shift and the case for ABM: Anonymous buyer’s journey. a case study, additional zero-touch tactics/assets, etc.) The decision-maker: Usually the manager of the influencer (focused on ROI). Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

Brandpoint

MARCH 19, 2019

In the 2019 Content Marketing Institute and Marketing Profs B2B report , organizations are increasing their spending on content marketing, with the biggest increase in content creation. Measuring your content marketing ROI. Case studies. Content and lead generation.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Brandpoint

DECEMBER 27, 2018

They’re certainly an important part of the sales and lead-generation process but, at best, the effectiveness of cold calling has been stagnant over the last five years, according to sales and marketing expert, Toby Marshall. Content and inbound marketing can reduce the need for cold calling. Case studies.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hubspot

NOVEMBER 9, 2015

You may start to wonder if your company even believes in the power of marketing. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. Objection #1 - Our marketing doesn't focus on our customer needs. Build Customer-centric Content.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

Contently

OCTOBER 19, 2018

Too many content marketers put precious time and resources into creating the works they assume sales reps are going to use. That wasted effort could be avoided if marketers approached their sales teams for input before plotting out their editorial calendar full of case studies and product marketing assets.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Single Grain

APRIL 20, 2023

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Only B2B

MAY 22, 2020

Services like inbound marketing, outbound marketing, B2B, B2C, event promotion or content marketing, demand a specific set of skills. Read More: 3 Ways to Maximize Event ROI with Account-Based Marketing. Here are the 5 key categories to evaluate when hiring a telemarketing partner. Experience. Experience.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

SmartBug Media

OCTOBER 7, 2020

The messages you promote through your PR efforts should be reinforced by blogs, social media posts , e-books, and all of your inbound marketing content. Track down case studies, interviews, testimonials, and other social proof to tell the stories of people in similar circumstances who’ve experienced good outcomes.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Kaon

JULY 25, 2019

In one of the most noteworthy phenomena of the sales and marketing application, customers created such a reliable connection with the virtual product that, in some cases, they don’t need to see the actual product. . Read the full case study , or schedule a demo , to learn more. Advertisements.

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

BuzzSumo

MAY 9, 2019

Digging into the “Content Analysis” report has uncovered the top 5 content types that tend to perform best for us: Original research Thought leadership Non-generic roundups Case studies Original concepts. Particularly, we partnered with BuzzSumo to create an original research study on the top 100 content marketers in the industry.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Zoominfo

FEBRUARY 25, 2021

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Hubspot

MARCH 29, 2017

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. Why is Inbound Marketing Important for Manufacturers? There are many ways you can utilize inbound marketing to enhance your overall marketing strategy.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98