Act-On

SEPTEMBER 25, 2023

Integrating your CRM and MAP Sales teams live and die by their CRM. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. A solid CRM – MAP integration requires two-way communication. Use software as a tool to align sales and marketing departments.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Binary Demand

MAY 27, 2024

[ps2id id=’introduction’ target=”/]It’s well-known that B2B sales cycles can be lengthy and complex, requiring marketing and sales teams to collaborate effectively. This is where lead nurturing solutions comes into play, serving as the essential strategy that facilitates engagement and customer conversion.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation?

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Marketing Insider Group

JULY 1, 2020

According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. In B2C and eCommerce as well, brands with higher customer engagement rates report longer customer lifetime values and more direct referrals.

Lead Ranking 308

Lead Ranking Lead Scoring Planning Marketing Qualified Leads 308

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 100

CRM Marketing AI Enterprise Management Ideal Customer Profiles 100

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 86

Marketing Automation Services Work Management Lead Scoring Lead Ranking 86

Marketing Insider Group

OCTOBER 27, 2020

If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. Understanding that information is readily available also reinforces the need to produce content that ranks consistently. Ranking Visibility. Lead Source.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Paid Search Agency 92

SalesGrape

MAY 30, 2024

When targeting the NHS, outbound calling can help establish initial contact, present your value proposition, and build relationships with key stakeholders. Use data and case studies to substantiate your claims. The NHS values long-term partnerships with suppliers who understand their mission and challenges.

Ad Building 69

Ad Building Work Management Case Studies Case Study 69

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. Overhyped case studies from huge firms that might raise sales.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Presence of a customer service or outbound sales and marketing team. Use of an outbound collections department internally.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Marketing Insider Group

NOVEMBER 7, 2022

You’ll start the year with content that attracts relevant buyers and qualified leads and sales right out of the gate. When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. Not one lead. We need a brochure. I’m so glad you asked.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

SalesIntel

DECEMBER 6, 2023

Some of them are free while others are paid – but all bring in enormous value to the sales process. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Zoominfo

FEBRUARY 7, 2023

A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. Sales strategies vary based on the customer segment, region , and team structure. The type of sales strategy your team pursues will also depend on your goals.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

SalesIntel

SEPTEMBER 14, 2023

Without a constant source of high-quality leads and accounts, revenue will dry up. Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Golden Spiral

JANUARY 18, 2022

Open and integrated communication between your marketing team and the sales team will make a difference in your organization. Built on the foundation of open dialogue between teams, smarketing ensures all are working toward a common goal. Improve audience-facing content: Many HealthTech companies have lean marketing teams.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. Bottom: The funnel narrows, guiding the leads toward a purchase. Awareness stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. For instance, is lead generation a priority?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Salesforce Marketing Cloud

FEBRUARY 19, 2024

If your strategy is too complex, the team may get confused and fumble at a critical moment. What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

SmartBug Media

JANUARY 10, 2024

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. Marketing brings in leads; sales closes the deals. The problem may come from a lack of alignment between the sales and marketing teams.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Engagio

JANUARY 30, 2024

Real-world applications of predictive analytics modeling can be found across various industries with many use cases. This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Find missing values.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers. Which teams are responsible for revenue generation activities? What is revenue generation?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Salesforce Marketing Cloud

MAY 8, 2024

The same study reveals that 88% of customers say good customer service makes them more likely to purchase again. For example, many teams are connecting customer relationship management (CRM) systems and sharing accountability for metrics like customer satisfaction scores (CSAT) , customer effort scores , and Net Promoter Scores (NPS).

Work Management 52

Work Management Statistics Service Companies 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Automation technology empowers you to be more strategic and deliver enhanced value by leveraging tailored workflows and personalized messages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? In other words, most of your leads float at the top or middle of your sales funnel for quite some time. In short, you’d need a lead nurturing strategy! What Is Lead Nurturing? Your leads are different people having different needs.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Martech

OCTOBER 30, 2023

To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. Total leads increased by 21.29% Year-over-Year (YoY), submitted applications rose by 8.92% and submitted insurance premiums grew by 36.31%. The result? Skill assessment. Legal compliance.

Personalization 113

Personalization Practices Allocation Enterprise Management 113

Salesforce Marketing Cloud

JUNE 14, 2023

Shifting your focus to offering value and solutions is the way forward. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. If your CRM doesn’t already have these features, ask your manager for a tech upgrade.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Belkins

AUGUST 5, 2020

In the last three years, our team has been deeply invested in email marketing. With that being said, email plays a pivotal role for our sales team when they source new clients for Belkins. Our team can’t do without a Sales Support , who is in charge of our CRM pipeline, and Pipedrive that helps us schedule our follow-ups.

Lead Scoring 91

Lead Scoring Lead Ranking B2B Sales Top of Funnel 91

Sharpspring

MARCH 31, 2022

As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that’s where account-based marketing comes in). When they do reach the right person, how can they pass off the lead to the sales team for the greatest chance of success? Data Enrichment.

Account Based Marketing 86

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Lead Ranking 86

Hubspot

NOVEMBER 28, 2023

Acknowledge that it’s a no for now, but try to guide the prospect to agree to the product's value. This tactic, compounded with showing product or service value, helps close deals. Encouraging Your Prospect to See Your Value Wittman recommends that there’s another tactic salespeople can take with prospects who just aren’t ready to buy.

Work Management 73

Work Management Marketing Management Peer-to-peer High Quality Lead 73

Sharpspring

JUNE 8, 2020

Proper Lead Nurturing is Key to Reducing Client Attrition. wanted to be able to display greater value to their clients. Creating effective lead nurturing campaigns for Credit Union 2.0’s They support clients with custom content, automated marketing and strategic representation to increase digital engagement.

Lead Nurturing 58

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 58

Salesforce Marketing Cloud

JULY 28, 2022

An economic recession is likely on the way — at least, that’s what more than two-thirds of economists believe, according to a study by The Financial Times. Refocus on delivering value, not hitting quotas. Upskill and cross-train your teams. Fortunately, sales leaders can work to avoid these hardships by acting now.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98