Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate.

Case Studies 36

Case Studies Case Study Studies Template 36

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2017 - Sept. Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

AUGUST 26, 2020

Often, it takes months to see a positive change in your metrics. In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Provide information our audience can’t find elsewhere. Build trust in our brand and its expertise.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

JUNE 19, 2023

Categorize your competitors by their business positioning and marketing objectives. How a company positions itself can help you determine what attracts a specific audience that you are trying to draw in. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 280

Analysis Top of Funnel Advertising Agencies Content 280

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? This strategy will compare two versions of the same webpage, landing page, or ad, but with one variable (in this case, different CTAs) to objectively measure their effectiveness.

Lead Generation 361

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 361

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. 87% of marketers say that video has a director and positive impact on sales. 87% of marketers say that video has a director and positive impact on sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. the tactic positively impacts revenue or leads). the tactic positively impacts revenue or leads). Ask your representative or customer support for guidance.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. 96% of companies believe employer brand and reputation can positively or negatively impact revenue. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Case study Your audiences have specific pain points they’re looking to solve. Moreover, mentions and shares reflect an even deeper connection and a positive brand reputation.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Spiralytics

NOVEMBER 17, 2022

Case studies are an excellent method for demonstrating how your product or service helped a particular customer and persuading your prospects that it can do the same for them. To have a strong impact, case studies have to be detailed and tell successful customer stories with your product or service as the driver of positive change.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Scoop.it

OCTOBER 5, 2023

A study by Alterra Group found that 97% of marketers said ABM had a higher ROI than other marketing strategies. In another study by ITSMA, 85% of marketers said ABM provided significant benefits to their organization. Source Case study 2 Another example of a successful ABM campaign in SaaS is HubSpot’s “ABM 2.0”

Account Based Marketing 105

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 105

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

FEBRUARY 9, 2021

Remaining mindful of these inevitably ineffective sales tactics will only help your case in 2021. Holding Onto Outdated Positioning Statements. According to HubSpot Sales Manager Korina Ortiz , sales professionals need to avoid holding onto outdated positioning statements in 2021. Over-Reliance on Case Studies.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Benefits of Personalized Content According to HubSpot, 58% of users are more likely to convert when they receive content based on their previous behavior.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Crimson Marketing

JANUARY 27, 2014

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. .

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

BOP Design

APRIL 13, 2020

Source: HubSpot ). WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. The video is much more personal and interesting than just a written case study. Each positive interaction with your B2B website gets a person a little more invested in your brand.

Design 126

Design B2B Case Study Case Studies 126

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. The second is to see how they position themselves in the market and how you want to position your company in response. Reviews can also reveal immeasurable value regarding the positive experiences and pain points consumers have using your competitors’ products and services.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Contently

DECEMBER 26, 2022

Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. They offer critical indicators of your market position and should tell you whether or not a piece of content or a web page is performing as well as it can.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Tomorrow People

DECEMBER 2, 2020

Brand marketing teams were doing a great job of focusing on overall positioning and brand strategy. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting, launching, promoting, driving demand, encouraging adoption, and ensuring success of a product.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources.

Media 94

Media Brand Identity Branding Storytelling 94

Navigate the Channel

JULY 13, 2023

“Email campaigns are an important part of inbound marketing, an ongoing process and philosophy where marketers meet buyers in whatever stage of the journey they’re in,” according to HubSpot. Write a brief intro to an issue and link to a case study that demonstrates how you and your team approached a problem, challenge and solution.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SmartBug Media

APRIL 3, 2023

The goal here is to provide useful information and position yourself as an expert in your field. Case studies are the best example of consideration content. This positions you as an expert on the subject. Rather than telling them you are the best of the best, show them with relevant content.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Hubspot

FEBRUARY 6, 2020

A brand's reputation is dependent on the product and conveying this in a way that speaks to customers accurately is essential to a positive campaign. HubSpot recently released a version of the Marketing Hub service for Enterprise customers , or customers that are a bit bigger than an SMB and find those services to be a little limiting.

Enterprise Management 97

Enterprise Management Product Ideal Customer Profiles Work Management 97

Spiralytics

APRIL 25, 2024

However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x You can provide them with tips, best practices, or case studies related to that feature. #2. Encourage Advocacy: Consider nudging your satisfied customers to share their positive experiences with others. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Hubspot

MARCH 19, 2020

91% of marketers are confident that they're making marketing decisions that will positively impact revenue. If you are still shaky on SMART goal making, HubSpot offers a free template you can download to guide you while writing them. Are you one of them? Audit your current website and marketing ROI. Happy planning!

Internet Marketing 101

Internet Marketing Planning Marketing Plans Paid Search Agency 101

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. But first, let’s look at some basics that every landing page should have, regardless of buyer stage.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

EveryoneSocial

SEPTEMBER 28, 2021

And when your company provides a top-notch experience, customers will speak positively about your brand. HubSpot ] 70% of people trust consumer reviews online. HubSpot ] 72% of people get news from friends and family, making word-of-mouth the most popular channel for sharing. [

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. Testimonials and Case Studies: A case study or testimonial will allow you to record a positive customer journey.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. Testimonials and Case Studies: A case study or testimonial will allow you to record a positive customer journey.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62