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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Over 55% of websites don’t receive organic traffic because they don’t have backlinks. Quick Takeaways.

Domain 317
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What Are the Essential Rules for SEO Copywriting?

Webbiquity

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank.

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Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Complicating things further, many of these updates overlapped or occurred within the same date range, making it more difficult to understand which update(s) may have caused traffic & ranking loss for webmasters.

Traffic 107
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What is Technical SEO and How Does It Impact Content Performance?

Contently

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Pro tip: You can easily add schema markups to your website using WordPress plugins like Schema Pro. Helpful, right?

SEO 148
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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. Fortunately, an SEO audit can show you how you’re doing and what needs to be improved. Why Do I Need an SEO Audit?

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The Future of SEO: Search Marketing Trends for 2023 and Beyond

ClearVoice

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. An AI program can provide research, create bulk content like glossaries, or help with brainstorming— but it’s not likely the end of SEO. Nothing gets the internet talking more than an apocalypse.