Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. What are the new Gmail email deliverability rules?

Deliverability 95

Deliverability Rules CAN-SPAM Phishing 95

Litmus

NOVEMBER 30, 2023

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. it can be difficult to know what went wrong. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap?

Deliverability 110

Deliverability CAN-SPAM Opt-out Opt-in 110

SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Martech

APRIL 5, 2023

That will allow you to identify what resonates most with your audience so you can create more similar emails. Low engagement can often be caused by an outdated email list and a poor sender reputation. Spam complaints and fake emails also affect your reputation. Take a close look at your metrics and notice what stands out.

Deliverability 117

Deliverability CAN-SPAM Lead Scoring Lead Ranking 117

DiscoverOrg

MARCH 12, 2019

Or segmentation, personalization, automation …. Avoiding Spam Traps. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. How can you monitor sender reputation? But the primary reason for a hard bounce is simply that the email is not valid.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Zoominfo

NOVEMBER 15, 2019

Segmentation, personalization, automation…And perhaps most important of all, email deliverability and email bounce rate. According to SendGrid , your reputation depends on 6 elements: Properly formatted email Consistent volume Avoiding spam traps Low email bounce rates No blacklist appearances. The email address is a spam trap.

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

Engagio

JANUARY 30, 2024

Real-world applications of predictive analytics modeling can be found across various industries with many use cases. This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Time to test and validate.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Navigate the Channel

AUGUST 23, 2023

With crowded email folders and stringent spam filters, this challenge is more complex than ever. As a result, even well-crafted B2B emails might end up diverted to spam folders or promotions tabs, significantly reducing their visibility and impact. Social proof validates your claims and positions your brand as a reliable solution.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

SendX

JANUARY 28, 2019

Clean your email list Less can be more than enough. Unengaged subscribers opt out (unsubscribe), mark email spam OR block you altogether. After segmenting this list down to say 3 lists the overall opens will be > 15k, giving you a much better open rate. Email addresses that have marked your email as SPAM 3).

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam trigger words. Spam reports.

Deliverability 90

Deliverability CAN-SPAM Phishing Domain 90

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The mailing list is not segmented. Yes, personalization and segmentation can be done. You can use an online service to do so.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The mailing list is not segmented. Yes, personalization and segmentation can be done. You can use an online service to do so.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Martech

MAY 4, 2023

Fooji’s Safesail is an AI-powered brand safety solution that detects harmful text, images and videos “across nine psychologically-validated dimensions — including hate, racism, explicit content, violence, murder, drugs and weapons.” The company believes the generator can cut email campaign development time by 15%.

Marketing AI 110

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 110

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 120

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 120

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Zoominfo

JANUARY 31, 2023

But beyond just telling you how well this can work, I’ve actually done the math, and you can see for yourself. I’ve gone deep into the impact ZoomInfo can have on a sales team’s day-to-day work, and if used properly, you can more than double the number of deals while spending just a tiny fraction of additional labor.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

SalesIntel

JUNE 13, 2023

While many professionals often focus exclusively on growing their lists, it’s just as important to ensure that they collect quality leads that can turn into engaged customers. This is what some professionals refer to as higher deliverability, where emails end up in customers’ inboxes, instead of their spam folders.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Porch Group Media

JANUARY 12, 2023

These types of inactive subscribers pose a risk to your sender reputation and email deliverability because eventually, they may get weary from hearing from you and mark your messages as spam. Poor Segmentation. SPAM Folder. Ending up in the spam folder is every email marketer’s worst fear. Unintentional Opt-In.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

SmartBug Media

JUNE 2, 2022

A high bounce rate can hurt the overall send health of your IP address. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Here's how you can build an email campaign in Klaviyo.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . Email volume.

Deliverability 102

Deliverability CAN-SPAM Opt-out Opt-in 102

Zoominfo

NOVEMBER 17, 2020

Read: Guide to GDPR and FAQs CCPA – Based in California, CCPA states how businesses can use personal information while individuals have their privacy. As a marketer, can you remember the last time you emailed someone’s contact information? Spam is always a no-go. Data Privacy Best Practices. B2B Marketing.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Martech

SEPTEMBER 29, 2021

. “Any subscriber that uses an Apple mail client with MPP will have their email images prefetched and cached, causing those emails to register as ‘opened,’ even if the recipient did not physically open the email,” said email company Validity in a statement last week. Get MarTech’s Email Marketing Periodic Table.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

TowerData

JANUARY 3, 2023

More than ever, your success will depend on having an email database that can meet this challenge. Although it has not come up for vote by the full House yet, it represents the first comprehensive privacy legislation that would replace a confusing patchwork of earlier laws (not including CAN-SPAM, the U.S. The proposed U.S.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

ClickZ

JANUARY 5, 2021

Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. I checked in with several of our in-house experts at Validity, and here are our top five predictions for email marketing in 2021: Inbox overload. Will this trend continue into 2021? Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Circle Studio

JUNE 21, 2018

But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. Here are 8 tips that can help you improve your email marketing deliverability. Furthermore, failure to purge your list of invalid addresses can land you in a spam trap.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

ConvertKit

DECEMBER 19, 2018

Rather than removing all of your subscribers, you can clean your list, segment your subscribers into behavior-based tags, or use re-engagement campaigns to win-back your subscribers. Though this is a valid option, I recommend collecting data to support your decision. They also remove known spam traps. Data Validation.

Tactics 97

Tactics Ad Building Deliverability CAN-SPAM 97

Hubspot

FEBRUARY 14, 2024

Our experts told us that sales emails are not old-hat, spam techniques — quite the opposite actually, sales emails are all about connection. Only then can you tailor an email that resonates. And you can see the interactions over there and learn from the interactions.” Developing this top-tier fan can only benefit the business.

Copywriting 67

Copywriting Click Rate Open Rate Paid Search Agency 67

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

TowerData

OCTOBER 25, 2022

How can you build more trust? That said, you should still validate the email at opt-in!) Show that you can be trusted right out of the gates. You'll remind your subscribers when, where and why they opted in, and you can restate your value proposition. This comes with a qualifier: "As best you can."

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52

Lead Liaison

JULY 16, 2018

While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference. You can increase your open rate by sending relevant content to smaller segments rather than blasting a generic email to your whole database. You can learn more about segmentation here.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

DealSignal

AUGUST 3, 2023

The data used in them can vary greatly. The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. You can avoid this by using well-targeted, verified contact information that’s up-to-date.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

JangoMail

MARCH 26, 2021

Email List Hygiene: What Is It and Why You Should Use It S pring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. The ultimate goal is an engaged list of valid, clean and active email addresses. In the US, this is primarily the CAN-SPAM Act.

CAN-SPAM 76

CAN-SPAM Opt-out Click Rate Opt-in 76

Opt Intelligence

OCTOBER 25, 2020

Make sure you first and last name fields are accurate, and that your connections are valid to avoid this common faux pas. Incorrect personalization is worse than no personalization at all, and can send emails to SPAM folders quicker than you can say “Boo!”. Odd character strings can often trigger the SPAM filter.

CAN-SPAM 52

CAN-SPAM Validation eCommerce Guidelines 52

Adobe Experience Cloud Blog

OCTOBER 24, 2018

But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. Best of all, if automated it’s also incredibly simple—and you can start using it today. It’s a daunting task that never goes away. I have a far better solution.

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

PureB2B

MAY 30, 2022

Can you imagine the future without email? Of course, when done incorrectly , B2B email marketing can feel a lot like spam, but therein lies the massive importance of the permission marketing concept. With email, those referrals can happen in real-time. Consider Segmentation. That’s rather hard to picture.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62