SendX

NOVEMBER 10, 2020

Source: Oberlo And there’s also a staggering number of emails sent and received every day according to Statista. Source: Statista And just so you know, email continues to deliver the highest ROI for marketers; even beating social marketing by 40 times for customer acquisition. They just subscribed to your email list.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Let’s start with how to measure email marketing success.

Email Marketing 79

Email Marketing Planning Open Rate Click Rate 79

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Email Marketing vs. Social Media Usage Which Has Better Reach: Email or Social Media? Which Drives More Sales: Email or Social Media? Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Do emails work to drive sales?

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. “We We’d like to know how it’s been for you.

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Email is sent only to legit subscribers (opt-in list). It comes with one clear CTA.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SendX

APRIL 16, 2021

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.

Email Marketing 275

Email Marketing Campaigns Autoresponders CAN-SPAM 275

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. You can avoid this by using well-targeted, verified contact information that’s up-to-date.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Only B2B

JULY 29, 2021

And then, you will be able to answer this question and confidently roll out your email marketing campaign. It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

SendX

NOVEMBER 12, 2020

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! That is, if you want your email outreach to turn prospects into qualified leads.

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. Chapter #6: Deliverability and spam. Chapter #7: Measurement and ROI. Number of email users worldwide in 2021: 4.15

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. Yes, personalization and segmentation can be done.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

APRIL 26, 2021

What’s the best way to grow my email lists? Email list building is an essential task for any marketing team since email marketing has a potential ROI of 4200%. One of the best ways to grow your email list is by making it easy to sign up. How often should I send emails? Should I segment my email lists?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Adobe Experience Cloud Blog

DECEMBER 7, 2017

If executed correctly, all three can work together to form a smooth, positive experience. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Navigate the Channel

AUGUST 23, 2023

Crafting an attention-grabbing subject line and a compelling email body is just the start. The true effectiveness of your B2B email campaign hinges on whether it successfully reaches the recipient’s inbox. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Litmus

APRIL 18, 2024

Switching email service providers is notoriously costly and difficult, particularly when it comes to transferring the gold-mine of data between one platform and another. The cost may be worth it for systems that better talk to one another (or for those investing in the top five platforms, one system that can literally do everything.)

Email Marketing 95

Email Marketing Marketing Automation Services Work Management Planning 95

Predictive Response

MAY 31, 2019

Sending boring, robotic, or cliche emails is one of the quickest ways to lose the interest of your readers, and it may. Choosing the right voice for your email campaigns can drastically shift the way. While some businesses see better results with emails that are direct and more corporate, other brands.

Email Campaigns 40

Email Campaigns Automation Tips Campaigns 40

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. This permission of “here is my email, please send me content” means you’re only reaching out to those who want to hear from you. This leads to a strong ROI as the brand awareness has already been established, and your audience wants to know about your services.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Did you know that the first email was sent in 1971?

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

FEBRUARY 8, 2024

Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Email ROI generates $36 for every $1 spent. The average email open rate is 46% to 50%.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Navigate the Channel

JANUARY 3, 2024

But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

PureB2B

MARCH 19, 2019

Turning this around could spell great news for your B2B marketing efforts—namely stronger campaigns, increased customer satisfaction, quality leads, and higher ROI. Here’s how to clean dirty data so you can hit your targets more effectively. You can decide how to improve this portal to stop inaccuracy from seeping in.

ROI 62

ROI Budget Programs Customer Satisfaction Validation 62

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Scoop.it

JULY 12, 2022

However, small businesses often make the same mistakes when designing and sending marketing emails. . And while these common mistakes might not seem like a big deal at first, they can prevent your business from experiencing the highest possible ROI on your email marketing campaign. What problem are you solving?

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

Webbiquity

OCTOBER 29, 2019

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email Automation.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Adobe Experience Cloud Blog

JULY 12, 2019

Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Mailmunch

JUNE 9, 2021

According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. I hardly think so. . Such data includes: .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

FMG Suite

JULY 18, 2019

Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. What can you do to get more eyes on your emails? Improve Open Rate and Click-Through Rate.

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

LeadSquared

AUGUST 12, 2019

Even more important is keeping a regular check on your email marketing metrics. According to a report by CampaignMonitor , Email Marketing is the king of marketing, with a 4400% ROI and 44$ for every 1$ spent. There are several reasons why email marketing is such an effective marketing strategy. Click-Through Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52