illumin
DECEMBER 13, 2023
Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button.
Optinmonster
JUNE 21, 2022
An email list of 1000 people can outperform and outsell a list of 50,000. Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting with people. You can see it as a gatekeeper. Stop Spam Attacks. Improve ROI.
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Only B2B
FEBRUARY 4, 2020
These are a few handpicked statistics out of many to indicate the effectiveness of email marketing and why it should be your best marketing friend. Now that you are convinced how emails can work as magic for your business, let’s explore how you can out-do your email marketing goals before hitting send.
Golden Spiral
JANUARY 31, 2019
The way trends go, we will all only expect (and therefore only pay attention to) the emails we have opted-in for and disregard emails from companies and people we don’t recognize. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates.
TrustRadius Marketing
FEBRUARY 3, 2020
If you have a list of contacts and quality content, email marketing can seem as simple as clicking ‘send’ If you want to generate more click-throughs, however, here are some tips that can increase engagement. Another personal touch that can make customers feel important is signing the email with a real signature and name.
EveryoneSocial
FEBRUARY 16, 2017
One of the most effective ways to reach out to new leads is to use push notifications. Not only do you have to generate more leads than your direct competitor, but you also have to contend against the various other content out there, be it social media, messaging, or even mobile apps and games. Economy of Words. Timeliness.
Martech
JANUARY 26, 2024
Many companies run an assessment to identify how email can drive more revenue into the sales funnel. Unlike a design audit, an email strategy assessment is designed to review the entirety of your email program — including elements like design and clickthrough performance that would typically be covered in a design audit.
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