Optinmonster

FEBRUARY 16, 2023

Wondering which metrics for email marketing are most important? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. Email Marketing KPIs Before we go any further, let’s explain “What are email marketing metrics?”

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Fortunately, you have the power to control the email bounce rate. Here is how. If your list is old, it is time to revamp it.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

FEBRUARY 26, 2014

When I first started out with email marketing, I felt lost. I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. So keep reading to get your most burning -- yet basic -- email marketing questions answered. 1) Should I buy a list just to kick off my email marketing?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

JUNE 2, 2014

For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will people open this email? Will they hit spam? You cross your fingers and hope.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. The first step in improving email deliverability will be to run a test to see if you are encountering any issues.

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Deliverability CAN-SPAM Tips Lead Scoring 69

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

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Marketing Automation Services Enterprise Management Work Management Marketing Management 142

Hubspot

OCTOBER 25, 2012

In terms of digital marketing channels, email marketing is one of the oldest. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 8 Common Misconceptions About Email Marketing. 1) Trigger Words Land You in the Spam Filter.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

DECEMBER 14, 2012

Contrary to rumor, email is not dead. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. Email Performance Trends. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JANUARY 9, 2013

Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing , but things aren't always what they seem, are they? In reality, the email subscription preference center (phew. 4 Reasons to Customize Your Email Subscription Preference Center (And 28 Tips to Try).

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells.

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Copywriting Email Marketing Planning Paid Search Agency 102

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. So how can you settle on the sweet spot ? Avoiding Email Overload. Or worse, a bunch of spam reports. Email Audiences Are Fickle.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Hubspot

FEBRUARY 14, 2013

You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. letters, catalogs, emails, or social media). 14 Eye-Opening Statistics About Spam.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JANUARY 4, 2013

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. These ads, however, can often be skipped after the first few seconds. 3) Mandatory Email Unsubscribe.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. 1) Abide by CAN-SPAM rules.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. What are some advantages and disadvantages of these areas of emphasis in email marketing? Loren McDonald : Email marketing is not “either-or.”

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

JANUARY 14, 2013

You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. 4) Email Marketer. When it comes to email marketing, there's quite a lot of moving parts. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. It's not that our email subscription wasn't working. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Step 3: Subscriber receives the email.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

DECEMBER 5, 2012

Marketers “sent” emails in 1995. Today, marketers “set” emails. But these automated emails just aren't as fresh. Instead, many marketers simply set up an email and use it for months. After all, no one will click a moldy-looking email. Luckily, you can sniff them out with analytics.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

OCTOBER 28, 2016

If you're having trouble generating leads, it can be tempting to buy email lists so you can feed your sales organization with something -- anything. There are a lot of reasons buying email lists is never a good idea. Bottom line here is that quality email addresses simply aren't for sale.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JANUARY 9, 2013

moment comes right after you hit "send" on that really, really important marketing email , only to realize there's a big, glaring typo in the subject line? And there's nothing you can do about it. That email is already getting delivered, whether you like it or not. 30 Careless Mistakes That Can Totally Mess Up Your Marketing.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

JULY 27, 2015

In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. Through all of this testing, there's one hard truth we've discovered: Aside from proper list segmentation , nothing boosts opens and clicks as well as an old school, plain-text email.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

JULY 11, 2014

During your first month, take the 11 classes from the certification course, which you can watch on-demand at your own pace. Companies often can have several different personas. It helps you make you can deliver the right content to the right people at the right time. will eventually turn into real customers.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

SEPTEMBER 23, 2013

From automatic emails from social networks flying in every time you''re followed, Liked, pinned, or shared, to company newsletters, to the one-off email from your mother reminding you about an upcoming holiday. your email''s probably feeling pretty full right about now. What are their biggest fears -- and how can you solve them?

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. We hope you can bookmark this post and come back to it whenever you need to. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. Email Marketing for Startups 3.4.1 Email Marketing Tips for Startups 3.4.2 Top Email Marketing Tools for Startups 3.5 Email Marketing for Startups 3.4.1 Email Marketing Tips for Startups 3.4.2 Content Marketing for Startups 3.1.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. Email Marketing for Startups 3.4.1 Email Marketing Tips for Startups 3.4.2 Top Email Marketing Tools for Startups 3.5 Email Marketing for Startups 3.4.1 Email Marketing Tips for Startups 3.4.2 Content Marketing for Startups 3.1.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65