Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Choozle

FEBRUARY 12, 2021

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. Sam: (13:23).

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Martech Advisor

OCTOBER 24, 2019

In 2018, programmatic mobile ad spend in the U.S. Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. The use of mobile and the resulting power of location-based targeting sits at the center of a massive industry-wide shift in the way marketers deliver targeted ads.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. But, what quantifiable effects do TV ads have on sales? In reality, the secret to finding out how TV ads influence sales is not about the data itself; it’s about how the data is used and applied to help inform a better view of the consumer.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40