Choozle
MARCH 20, 2024
Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership.
Martech
NOVEMBER 28, 2023
By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. billion by the end of 2027, per eMarketer. These platforms offer the advantage of reaching viewers who have cut the cord on traditional cable and satellite TV, making them a valuable target audience.
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Martech
APRIL 1, 2022
Viewers are flocking to AVOD, an eMarketer study shows. The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. “CTV Plus, AVOD is a new way to reach TV viewers who don’t subscribe to cable and/or are fans of streaming CTV content.”.
Porch Group Media
NOVEMBER 4, 2022
Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83
Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Advertisers can leverage data on viewers’ demographics, interests, and behaviours to deliver highly targeted and relevant ads.
Contently
DECEMBER 8, 2016
The precipitous decline was driven almost entirely by one demographic: 18-34 year old adults, whose ratings were down an incredible 31 percent. Some, sans cable subscriptions, simply tuned out. Neither TV nor radio can even come close to gathering the kind of detailed demographic and behavioral data companies like Facebook offer.
Choozle
FEBRUARY 12, 2021
In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. Yeah, and I think even when we compare the special events like live sports or the Olympics, there’s that fractured point between demographics, too.
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