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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

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Honda Gets its Elements in Order With Fun Game

Anything Goes Marketing

It combined, TV spots, search marketing and even YouTube videos !! It's even advertised on frickin' Wikipedia and Youtube. Here's the YouTube video : The only thing they may have missed was including a link from the main Element profile page on the Honda site (Duh??). Why is this campaign so good? It's a great product.

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

No buzz-power there. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., Should we even bother with YouTube? This research isn’t simply a goose chase.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&# Uh, at this point, if you don’t know what’s on YouTube or how to upload a file, perhaps social media marketing isn’t your ideal career choice. .&# Post on Google Buzz.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube. That's when the messaging really started to spread like widefire. They added celebrity ambassadors like Ellen DeGeneres and allow folks to connect with their ambassadors.

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Book Review: Social Media Marketing

Webbiquity

Social Sharing (YouTube, Flickr, SlideShare, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis). Post on Google Buzz. . • Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Bookmarking (Delicious, Diigo, Bmaccess; the distinction from social news sites is s bit blurry). Social Events (e.g., Rich Meyer.

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OneRiot.com - b2b marketing

Online Marketing Institute

[link] June 11, 2009 - reply - retweet 1 2 3 Most shared today YouTube - Michael Jackson - Thriller YouTube First shared by luvlyfemusic Michael Jackson reportedly is in a coma - Mus. Tags: buzz b2bmarketing bloginspiration. MSNBC First shared by frontier2000 Michael Jackson, King Of Pop, Dies : NPR Musi.