Writing on the Web

APRIL 19, 2011

This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Maybe we can do some more webinars exclusively on this topic. Email this via Gmail. Post on Google Buzz. Email this to a friend? Blog this on Blogger.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. Email this via Gmail. Post on Google Buzz. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Blog this on Blogger.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

DECEMBER 16, 2010

Here’s my plan for next year: Use more video and webinars to increase my visibility. Use more webinars to improve client contact and KLT factors (know, like, trust). I’ll be offering a series of webinars to help you master these three marketing tasks in 2011, stay tuned. Email this via Gmail.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Hope you can make the webinar on Wednesday. Email this via Gmail. Post on Google Buzz. Email this to a friend? Tweet This!

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Post on Google Buzz.

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 11, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Email this via Gmail. Post on Google Buzz. Email this to a friend? I wish I knew, but like great art, it’s hard to define. Blog this on Blogger.

Rules 100

Rules Content Digg Custom Publishing 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Email this via Gmail. Post on Google Buzz. Email this to a friend? Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Post on Google Buzz. As the authors of the report note: In the old days…. Repeat business and referrals were the rule of the day. For many consulting firms, it was plenty enough to drive the growth they desired. Buyers came to consultants with needs.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Writing on the Web

NOVEMBER 4, 2010

Not surprisingly, 25% of respondents said they were complete blogging newbies and needed guidance on the fundamentals of blogging…the technical know-how as well as content creation strategies. Another 55% consider themselves capable, but know they have more to learn where technical know-how and content creation strategies are concerned.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

SEPTEMBER 24, 2010

Stay tuned for a Better Blog Writing Webinar soon. Email this via Gmail. Post on Google Buzz. In the meantime, read this: 3 steps you can take to learn better blog writing , right now. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Content 100

Content Digg Custom Publishing Buzz 100

Buzz Marketing for Technology

JULY 28, 2008

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JULY 21, 2010

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Email this to a friend? How about on the front end with your budget and invoicing? Are those invoices rolling in real time?

Resource Management 100

Resource Management Work Management Digg Planning 100

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. 11 steps toward a content strategy by Econsultancy. . 11 steps toward a content strategy by Econsultancy. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. Leave a comment please.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Email this to a friend? A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? It will also show how much buzz surrounds your campaign.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Convince & Convert

MARCH 23, 2010

Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do). I’m a big fan of the “Sexy Bookmarks&# plug-in you’ll see below, because it makes the sharing buttons large and interactive.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Buzz Marketing for Technology

JUNE 28, 2008

The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? E-mail management including a strategy and processes for archiving, retention, and lifecycle management of enterprise e-mail. E-mail management strategies and technologies can certainly help but are not the sole answers to the e-mail problem.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

JANUARY 4, 2011

Run polls and surveys on your blog 19. Create contests (which goes along with your poll/survey idea) 35. Take the results of your polls or survey and turn them into a blog post. Take the content, expertise and network contacts that you have developed from your blog and produce a Webinar. Ask questions 34.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Pawan Deshpande – CEO, HiveFire, Makers of Curata Content curation is the cure for a broken content marketing strategy. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. G Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Reddit - Reddit is similar to Digg and Newsvine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re likely running educational webinars or speaking at industry conferences. Check out these four strategies. [.] Check out these four strategies. [.] link] 4 Tips for B2B Marketing on Facebook [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Convince & Convert

JUNE 15, 2010

Email Behavior Have you added links to your social outposts in your emails? Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? If you send email routinely, you need to integrate email and social immediately. Are you a social media detective?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Writing on the Web

JANUARY 17, 2011

Email this via Gmail. Post on Google Buzz. Email this to a friend? Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-newsletters. Social media profiles and updates. E-books, white papers and digital downloads. Video clips. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

JULY 14, 2010

Another piece from Garret French, this one outlining his recommended link building plan, starting with linkable asset identification: “common linkable assets include webinars, job listing pages, PDFs, blogs, forums, subject matter experts, deals, news, a community participant, contests, podcasts, and free tools.&#. Post on Google Buzz.

Link Building 100

Link Building SEO Ad Building Tools 100

B2B Marketing Zone Posts

APRIL 5, 2010

As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

AUGUST 2, 2010

Ochman, Yvonne DiVita, Beth Harte, Scott Monty, Peter Kim, Liz Strauss and David Meerman Scott on topics ranging from social media research, ethics and strategy to branding and metrics—all in 140-character snippets. Post on Google Buzz. social media, PR, advertising) that support that activity. Share this on Bebo.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Do I Really Need a Content Strategy? True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. Meaningful Metrics for B2B Blogging - Proteus B2B Marketing , April 20, 2010. Meaningful Metrics for B2B Blogging - Proteus B2B Marketing , April 20, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

NOVEMBER 2, 2010

Just like with any strategy that has high value, a lot of organizations will read this, think its a great idea, but ultimately, theyll fail to follow up with it. In that sense working with an agency for pieces like the strategy & planning definitely make sense. Judging Categories Previous winners How can we help you? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40