Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. Improving customer service touch points.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

markempa

APRIL 19, 2007

» Lead Generation via Podcasts: An Interview With Paul Dunay Did you know that podcasting can help you generate more leads and nurture future customers? Paul also writes the insightful Buzz Marketing for Technology Blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Buzz Marketing for Technology

DECEMBER 29, 2010

I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2 This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year.

Best Practices 100

Best Practices Paper Social Media Public Relations 100

Webbiquity

FEBRUARY 28, 2011

Navy. • Paul Bove – Social Media Strategist/Web Developer at Air Force Public Affairs Agency. • Mike Boehmer – Senior Public Relations Specialist at Hamilton County Department of Job and Family Services. • Sonny Gill – Online Marketing and Social Media Strategist at DeVry University. of the Navy, Office of Information at U.S.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. To turn these leads into customers, marketing and sales teams must have dedicated and collaborative lead management practices. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

OCTOBER 31, 2006

Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

APRIL 3, 2006

« Customer Referrals and Your Sales and Marketing Department | Main | Best Practices in Demand Generation » Reaching Decision Makers Reaching decision makers today seems harder than ever. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Marketers have to create a story that customers and prospects want to listen to. Get Customers. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

markempa

JULY 16, 2007

from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 161

PR Social Media Paid Content Media 161

markempa

MAY 21, 2007

Build an ideal customer profile – Focus your energy on leads that best fit your ideal customer profile. Both the companies and the individuals you covet as customers. What separates your best and worst customers? Talk to your best customers – How much do you really know about your customers?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MAY 9, 2006

« Personal lead generation tools | Main | Podcast: The Innovative Marketer » Why CEOs Must Be Actively Involved in Lead Generation Jeff Thull, author of Mastering the Complex Sale , recently published an article, " Sales and The CEO ," that puts CEOs at the head of the sales department.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

JUNE 7, 2005

A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. The product was expected to have an average sale of $200,000. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. It’s not just distribution, it’s self publishing. Why Am I sharing This?

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

JANUARY 3, 2006

She wrote, "I just put your book in production! She wrote, "I just put your book in production! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 During the past month, Ive put all of my energy into getting my first book, Lead Generation for the Complex Sale , to the finish line.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

FEBRUARY 28, 2007

There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway. My skeptical coffee companion had a schotoma (blind spot) because his viewpoint came from a product driven, B2C, branding perspective. You cant even keep all of your people indefinitely.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

JUNE 8, 2005

At the same time many do not understand their potential customers buying process. " Kristin Zhivagos book, Rivers of Revenue , has an excellent worksheet on how to map out the customers buying process for what she calls an intense scrutiny product (complex sale). Focus on the seller, instead of the customer.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

JUNE 8, 2005

You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. My point: Share your information freely and try to be a resource, otherwise your potential customers will find someone else who will. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

APRIL 18, 2005

" Roughly 70% of final customer brand image and preference are determined through direct contact with a sales person. Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Optinmonster

DECEMBER 3, 2023

A sales funnel is wide at the top because prospects with all levels of engagement enter and eventually the most engaged ones are channeled to the bottom of the funnel to be turned into sales and repeat customers. Convert customers who are ready to buy. Write about anything related to your product or industry.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Buzz Marketing for Technology

JUNE 27, 2008

Home Business solutions IT services Products Support & downloads My IBM. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. Find out who else is blogging or publishing on the topic, and cite them.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

B2B Marketing Zone Posts

MARCH 3, 2010

I cringe when I pick up the phone only to hear a teleprospecting rep jump into a 5-minute spiel on the benefits of whatever product/service they are providing. Research reveals much of the critical information needed to make productive marketing decisions. This information includes the answers to: Who is the buying decision-maker?

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Buzz Marketing for Technology

JULY 22, 2008

Mail (will not be published) (required). The Keyboard’s less than 200 years old, our hands have been using pens and pencils in one form or another a hell of a lot longer. Leave a Comment. Name (required).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Convince & Convert

MARCH 25, 2010

A new product launch. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. They’ve only been around approximately 8 weeks, and they already have thousands of customers. A write up on a blog. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Biznology

JUNE 21, 2016

Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, etc. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. It is like sales.

Demand 145

Demand Media Blogger Public Relations 145

SmartBug Media

JUNE 4, 2020

You have an interactive website full of infographics, you’re actively blogging, your social media accounts are buzzing with activity. You’re even publishing e-books on a regular basis. Simply generating content doesn’t mean it magically appears before the eyes of your most coveted customers. Public relations gives it wings.

PR 90

PR Inbound Marketing Planning Public Relations 90

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. Customers can be won or lost, every second of every day. Plus, it’s like the personal trainer scenario. I can’t miss deadlines, because Amber will kill me.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a potential customer has narrowed the options and wants to compare one camera to another, with an emphasis on image stabilization, what is going to get them to understand Kodak’s comparative merits?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is when it starts to be fun. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. What Kodak said about connecting with customers is spot on! The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. Nobody appreciates keyword spam on the social Web. Worth a try?

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145