Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. When joining communities, focus first on adding value to the community. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. The posts are also being shared on Twitter, where considerable engagement is being generated as well. Align this with insights from your social media communities on their top wishes and questions to aid in your decision making.

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. And what better way to get people talking than actually doing something that gets people buzzing?

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? 5) PR blitz in conversations not publications – The US is becoming a newspaper-less society.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

JANUARY 28, 2010

But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. Avaya makes Business Communications more Social It’s a very exciting day for me here at.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

KoMarketing Associates

AUGUST 19, 2013

Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Wendy Marx (Marx Communications) – Wendy runs an award-winning B2B PR and marketing communications agency that helps companies and businesses become well know brands.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! So much, in fact, I did the exact same thing last year when I visited St.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. In general, however, the chances any one Twitter follower sees any specific update from you is minimal. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Hubspot

MAY 24, 2017

It helps build your community through social proof, and provides you with user-created value that leads to more opportunities for engagement. It's a win-win situation, as brands greatly benefit from the buzz. UGC provides means for other users to connect, which then, builds a stronger community.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. You would want to reach a wider audience who will spread awareness, join the community or become brand advocates. Base your content not only on existing customers but also include potential buyers.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business. Blogging is a commitment to yourself and anyone reading.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. Image via CrunchBase. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Little did they know, the model was well beyond their pay grade.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 16, 2010

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? How can I help you?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. If he’ll be near you, check it out.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Case Study 40

Case Study Case Studies Barriers Buzz 40

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. We may be the least vindictive, grudge-holding society ever. .&#

Social Media 156

Social Media Media PR Webinar Metrics 156

Industrial Marketing Today

AUGUST 10, 2012

The online survey addressed the marketing trends, challenges, and expenditures within the engineering, technical, manufacturing, and industrial communities. 73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results.

Social Media 115

Social Media Media Paid Search Agency PR 115

KoMarketing Associates

JULY 22, 2014

But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? This month, for one of our larger clients, we’re focusing on long-form content pieces targeted for two industry segments in particular.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. One other thing that I would toss out there…in our community of Social Media, marketing, etc.,

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

SWZD

SEPTEMBER 18, 2019

She said the key is understanding the customer journey, developing compelling content for each stage of the journey, and then being where the “waterhole” is – getting into that network and community where you can reach the influencers and decision-makers. Email and Social Media. Artificial Intelligence.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

Convince & Convert

JULY 27, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Adding a Twitter field to your contact records is only a start. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below. Maybe you will also.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Pissing off Google.&#

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. How can I help you?

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116