Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Marketing Insider Group

NOVEMBER 27, 2012

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization.

Marketing & Strategy 100

Marketing & Strategy Content Copyright Buying Cycle 100

Canadian Marketing Association

MARCH 14, 2017

Check out this month’s top B2B marketing reads, curated by CMA’s B2B Council : The Ultimate Guide to Account-Based Marketing: 6 Key Steps Nowhere is the happy marriage of analog and digital tactics rewarded more than in effective ABM. Today, analog can even seem like special attention.

Account Based Marketing 48

Account Based Marketing B2B Buying Cycle ABM 48

Hubspot

JULY 11, 2016

Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. 3 Key Takeaways From Today's Content Marketing Landscape. 2) Location makes all the difference.

Content Marketing 28

Content Marketing Planning Budget Programs Thought Leadership 28

Valasys

DECEMBER 18, 2019

The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Top Rank Marketing

MARCH 11, 2024

While the ultimate goal remains the same (being heard above the crowd), the path to reaching that goal requires strategically employing the right content marketing services. Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders.

Work Management 130

Work Management Marketing Management B2B Marketing Service 130

Convince & Convert

OCTOBER 19, 2010

Before jumping into creating accounts on every social network possible, brands need to stop and consider their big picture marketing messages. Marketers need to create content that provides value to consumers across all points of the buying cycle: Awareness, Consideration, Purchase, Repeat Purchase, Advocacy.

Social Networks 128

Social Networks Communities Network Marketing Social Media 128

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Tweets that mention Can Industrial & B2B Marketers Learn Creative Problem Solving from Fifth Graders? Get the free “Step-by-Step Guide to Website (re)Design” now.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 9, 2010

FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Content Standard

APRIL 27, 2015

For brands in retail, content marketing could be the answer to winning in an increasingly competitive space. Maybe it distributes a digital publication with commissioned and curated writing, poetry, and art. For the purposes of this piece, I’ll be focusing on Jack Spade. Who Is Jack (But Really, Who Is it For)?

Buying Cycle 40

Buying Cycle Cross-Selling Webinar Metrics Purchase 40

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

NetLine

NOVEMBER 30, 2023

But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Hubspot

SEPTEMBER 11, 2013

Yesterday, the architect behind Coca-Cola''s content strategy, Jonathan Mildenhall , took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes. Coca-Cola has clearly invested time in understanding their audience, building an editorial calendar, and mapping content to the buying cycle.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28

Marketing Insider Group

JANUARY 9, 2024

Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Let me explain.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

KoMarketing Associates

APRIL 19, 2016

In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. What content marketers need to consider: When targeting this stage of the buying journey, content marketers need to think about developing assets that can spread the word about the brand.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Industrial Marketing Today

JUNE 17, 2011

Many industrial companies and manufacturers struggle with content marketing. It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Marketing Budget 60

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40