Remove Buying Cycle Remove Content Marketing Remove Curation Remove Thought Leadership
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How to Use Content Curation to Improve Sales Enablement

Scoop.it

Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. Don’t just curate sales enablement content. from your marketing teams, include third-party research, industry-wide news and competitor analysis as well.

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Content Curation for Lead Nurturing

Adobe Experience Cloud Blog

Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads.

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Question: Where is awareness most valuable in the buying cycle?

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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What 3,000+ Job Postings Taught Us About Today's Content Marketers

Hubspot

Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. 3 Key Takeaways From Today's Content Marketing Landscape. 2) Location makes all the difference.

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8 Content Marketing Services That Are In Demand for B2B Brands

Top Rank Marketing

While the ultimate goal remains the same (being heard above the crowd), the path to reaching that goal requires strategically employing the right content marketing services. Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? 1 “leadership competency” of the future. What has been your experience in applying creative problem solving to industrial and B2B marketing?