sagefrog

MAY 6, 2025

With the rise of digital engagement and self-directed buying, B2B marketing strategy has undergone a profound transformation. Reaching the right audience now means consistently showing up throughout the entire journey. But gone are the days of linear sales funnels and single-channel strategies.

Work Management 59

Work Management B2B Marketing Paid Search Agency Planning 59

Lead Forensics

DECEMBER 6, 2024

The Foundation of Trust in B2B Marketing In B2B marketing, trust isnt just important – its essential. For businesses, this underscores the importance of ensuring that your brand is not only visible but also trustworthy at every stage of the buyers journey.

Top of Funnel 52

Top of Funnel Demand B2B Thought Leadership Thought Leadership 52

Choozle

DECEMBER 3, 2024

Gone are the days when the customer journey resembled a neatly organized funnel. Today, people don’t take a linear path to purchase—they zigzag, detour, and hop between platforms, devices, and touchpoints in ways that are anything but predictable. ” This reality means the rigid funnel no longer fits.

Cost per Acquisition 52

Cost per Acquisition Top of Funnel Advertising Agencies Funnel Advertising 52

Single Grain

APRIL 29, 2025

Understanding the Lead-to-Sale Process: Beyond Basic Definitions The lead-to-sale process represents the journey of converting interested prospects into paying customers. At its core, this process bridges the gap between marketing and sales, creating a cohesive revenue-generating system.

Lead Ranking 52

Lead Ranking Sales Management Marketing Qualified Leads Top of Funnel 52

Learn from the Pros

NOVEMBER 11, 2024

The B2B buyer journey is a complex, winding path. Buyers bounce between stages, consult multiple sources, and weigh countless options before they make a decision. Today’s buyers require over 2,000 impressions and 200 touchpoints before committing (HockeyStack). You can watch the full replay here.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Multi-Touch Attribution Multi-Channel 52

Unbound B2B

JUNE 23, 2025

In a B2B world where buyers call the shots, dark funnel marketing has shifted from a nice-to-have to a non-negotiable. Traditional funnels, built on trackable clicks and form fills, fail to capture the full picture of how buying decisions are made. As buyer journeys grow longer and more complex, B2B marketers must adapt.

Top of Funnel 40

Top of Funnel Marketing Funnels B2B Marketing Peer-to-peer 40

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Dynamic Role of AI in B2B Content Marketing Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Content Marketing is becoming increasingly vital as businesses strive to produce high-quality content at scale, personalize customer interactions, and drive measurable results.

Marketing AI 52

Marketing AI Top of Funnel B2B Marketing Lead Ranking 52

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Strategic Role of AI in B2B ABM (Account-Based Marketing) Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Account-Based Marketing (ABM) is reshaping how businesses identify, target, and engage high-value accounts with precision and personalization.

Account Based Marketing 52

Account Based Marketing Marketing AI ABM Ideal Customer Profiles 52

Sprout Social

JUNE 16, 2025

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. But organic and hybrid efforts typically require a broader ROI calculation for a complete view.

Linkedin 77

Linkedin ROI Top of Funnel Multi-Touch Attribution 77

Unbound B2B

APRIL 16, 2025

For years, Account-Based Marketing (ABM) has served as a cornerstone of high-performing B2B go-to-market strategies. But as buying behaviors and digital experiences evolve, ABM as we know it is no longer enough. The modern B2B buyer expects more relevance, more coordination, and more personalization.

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM Lead Ranking 52

Martech

MARCH 10, 2025

This shift impacts every touchpoint in the consumer journey from discovery to purchase. Because of this, you must take ownership of your digital presence and online authority. Its the next phase of digital discovery. These practices help build consumer trust and establish your brand as a reliable source in your industry.

Marketing AI 107

Marketing AI Top of Funnel Marketing & Strategy Content 107

Single Grain

JULY 6, 2025

Traditional digital ads can’t reach them at these moments. Digital out-of-home advertising captured 34% of total U.S. Digital out-of-home advertising captured 34% of total U.S. out-of-home ad spend now digital and campaigns achieving an 11.2% out-of-home ad spend in 2024, reflecting a 7.5%

Bombora 52

Bombora Multi-Touch Attribution Top of Funnel B2B 52

Orange Owl Blog

MAY 10, 2025

This advanced form of artificial intelligence is rapidly gaining traction in B2B marketing, offering solutions to some of the industry’s most challenging problemslong sales cycles, intricate customer journeys, and the need for hyper-personalized engagement. What is Agentic AI in B2B Marketing? In fact, 26% of U.S.

Marketing AI 52

Marketing AI Sales Management B2B Marketing Lead Ranking 52

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Insightful Role of AI in B2B GTM (Go-To-Market) Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Go-To-Market (GTM) strategies is revolutionizing how businesses approach market entry, audience targeting, and sales execution. What is AI in B2B GTM?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Unbound B2B

JUNE 12, 2025

Channel marketing plays a critical role in driving growth for modern B2B organizations. This approach helps reduce reliance on internal sales and marketing teams while expanding reach and increasing market influence. Buyer behavior is changing and markets are becoming more complex.

Digital Asset Management 40

Digital Asset Management Work Management Marketing Management Marketing Automation Services 40

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Growth Catalyst Role of AI in B2B SEO Vivek Goel April 5, 2025 Share : Table of Contents Introduction The role of AI in B2B SEO is revolutionizing how businesses improve search visibility, optimize content, and attract high-intent leads in an increasingly complex digital environment. What is AI in B2B SEO?

Marketing AI 52

Marketing AI Lead Ranking SEO CMS Development 52

The ABM Agency

JUNE 17, 2025

This comprehensive analysis examines the underlying factors driving this trend, its implications for B2B marketing strategies, and provides actionable recommendations for navigating this new reality. This paradox is characterized by several key indicators that B2B marketers are observing across their campaigns.

Lead Ranking 52

Lead Ranking Top of Funnel B2B Thought Leadership Multi-Touch Attribution 52

Unbound B2B

APRIL 24, 2025

What’s taking its place is a smarter, more targeted approach towards programmatic advertising that taps into real-time intent signals , orchestrates omni-channel journeys, and engages only those accounts that are actively in-market. This is where prospects move from passive awareness to active consideration and decision-making.

Top of Funnel 40

Top of Funnel Demand Generation Paid Content Intent 40

Learn from the Pros

MAY 15, 2025

Thats Chris Kraft, a video marketing veteran who knows a thing or two about what makes business audiences tick. In 2025, video content isnt just having a moment; its owning the stage in B2B marketing , offering a perfect blend of storytelling, education, and sales enablement. People would rather watch the internet than read it.

Top of Funnel 59

Top of Funnel Video Marketing Webinar Metrics Marketing & Strategy 59

Orange Owl Blog

APRIL 10, 2025

Account-Based Marketing Top B2B ABM Agencies in India in 2025 Vivek Goel April 11, 2025 Share : Table of Contents Introduction In the dynamic landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as one of the most effective strategies for driving high-quality leads and maximizing ROI.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Paid Search Agency Advertising Agencies 52

Madison Logic

AUGUST 21, 2024

Last year one of our B2B marketing predictions stated that marketers would need to strike a better balance between their personalization efforts and data privacy measures when faced with a cookieless future. The reliance on data insights to create more bespoke buyer experiences has never been higher.

Account Based Marketing 52

Account Based Marketing Work Management Advertising Agencies Marketing Management 52

Inbox Insight

JULY 12, 2024

This blog aims not only to offer a comprehensive overview of the intricate journey B2B tech buyers undertake but also to arm you with actionable insights to refine your marketing strategies, particularly in demand generation. While over half (58%) have sign-off and approval authority for the purchase.

Work Management 52

Work Management Enterprise Management Marketing Management Research 52

Single Grain

APRIL 17, 2025

Account-based marketing is only effective if your brand has a presence where B2B buyers are. Taking advantage of multiple channels, from paid media to email marketing, will open up more doors and get your brand in front of many decision-makers. And for most professionals, that place is LinkedIn.

Multi-Channel 52

Multi-Channel Account Based Marketing Multi-Touch Attribution ABM 52

Metadata

JUNE 3, 2025

Account-based marketing (ABM) is all about personalization. Geographic location : Evaluate headquarters locations, market presence, and any cultural or regulatory considerations. Digital presence : Examine website technology to understand their technical sophistication. Mapping out the customer journey is another critical step.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Work Management 52

sagefrog

FEBRUARY 13, 2025

The B2B healthcare market is at a tipping point. As technological advancements accelerate and regulations tighten, companies that rely on outdated or disjointed marketing strategies risk falling behind. Full-service marketing has moved from a competitive advantage to an essential lifeline.

Work Management 59

Work Management Marketing Management Marketing Automation Services B2B Marketing 59

Valasys

FEBRUARY 26, 2025

Introduction: VAIS – The Revolution of AI in Lead Nurturing In todays digital landscape, businesses face the challenge of nurturing leads effectively while delivering highly personalized experiences. VAIS helps businesses in: Identify high-intent leads and their position in the sales funnel.

Lead Nurturing 40

Lead Nurturing Marketing AI Lead Scoring Lead Ranking 40

sagefrog

MARCH 12, 2025

B2B blogging has become a keystone marketing strategy amid the ever-evolving and increasingly competitive era of digital marketing. B2B blogging can bring your companys industry authority and marketing reach to the next level, strategically placing you ahead of the competition.

Paid Content 59

Paid Content Top of Funnel B2B Thought Leadership B2B 59

Orange Owl Blog

APRIL 10, 2025

Inbound Marketing Top B2B Inbound Marketing Agencies in India in 2025 Vivek Goel April 10, 2025 Share : Table of Contents Introduction In the rapidly evolving landscape of B2B marketing, Inbound Marketing Strategies have taken center stagecontent may still be king, but only when it’s part of a broader, well-orchestrated inbound framework.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Inbound Marketing Marketing Agencies 1 52

Orange Owl Blog

APRIL 10, 2025

Performance Marketing Top B2B Performance Marketing Agencies in India in 2025 Vivek Goel April 10, 2025 Share : Table of Contents Introduction In todays competitive digital landscape, B2B brands are rapidly embracing performance marketing as a core strategy to achieve measurable, scalable, and predictable growth.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

sagefrog

MAY 14, 2025

Table of Contents Why Life Sciences Companies Need Specialized Website Design How to Create a High-Performing Life Sciences Website CMS & Technical Considerations for Life Sciences Websites Lead Generation Tactics for Life Sciences Marketing Real-World Life Sciences Marketing Results Why Work With a Specialized Life Sciences Marketing Agency?

CMS Development 52

CMS Development Paid Search Agency Design Practices 52

SocialPilot

JULY 7, 2025

If you’re a marketer, you already know that social media never sits still. Social Media Updates: What Changed Each Month From algorithm changes to new ad formats and feature rollouts, the recent updates have kept the marketers on their toes. More slides = more touchpoints = more engagement.

Social Media 67

Social Media Paid Content Social Marketing Planning 67

The ABM Agency

JUNE 21, 2025

This authoritative guide presents ABM Agency’s pioneering methodology for integrating account-based marketing funnel precision with AI search optimization, ensuring that GEO investments directly support the highest-priority business objectives while maximizing efficiency and effectiveness.

Optimization 52

Optimization Generation Top of Funnel B2B Thought Leadership 52

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Transformative Role of AI in B2B Email Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction Email marketing remains one of the most effective communication channels for B2B businesses. This highlights the growing importance of AI in email marketing.

Email Marketing 52

Email Marketing B2B Marketing Enterprise Management Work Management 52

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about!

Top of Funnel 354

Top of Funnel Buyer's Journey Trends Lead Scoring 354

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about !

Top of Funnel 338

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 338

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing.

Growth Marketing 248

Growth Marketing Top of Funnel Demand Enterprise Management 248

Marketing Insider Group

DECEMBER 14, 2020

Are you feeling your well of content marketing inspiration running dry? There’s still time left before the end of the year to make sure your content marketing efforts have an impact on your revenue. Digital events can seem intimidating if you’ve not yet dipped your toe in the waters, but they don’t have to be a huge production.

Top of Funnel 364

Top of Funnel Lead Scoring Lead Ranking Generation 364