Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It might be time to implement marketing automation with a new provider!

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

ANNUITAS

DECEMBER 14, 2022

Once upon a time, there was a marketer named Randolph. Randolph, let’s call him “Randy,” lived in upstate New York as a marketer. Not just a marketer, though—Randy considered himself a growth marketer, and he had a vision. There was no time or appetite to revamp their entire marketing strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

Martech Advisor

OCTOBER 30, 2019

Using Customer Service Interactions to Understand the Buyer Journey. Customer service is one of the most important steps in the buyer journey because it’s where customers wind up when they aren’t fully satisfied. Customer service is a high-stakes touchpoint in the customer journey.

Buyer's Journey 46

Buyer's Journey Marketing AI Paid Search Agency Service 46

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

SmartBug Media

OCTOBER 20, 2023

For CMOs, this means being able to show the return on marketing investment to stakeholders in order to communicate the effectiveness and value your team brings to the business. What Is Marketing Revenue Attribution? Influenced revenue takes into account all of the interactions or engagements made throughout the buyer's journey.

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

ANNUITAS

MAY 21, 2020

Throughout my career at ANNUITAS, I have probably spent more time thinking about and enabling Marketing Attribution models than any other activity. Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

Hubspot

APRIL 29, 2021

For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert. Last Click Attribution Model.

Multi-Touch Attribution 91

Multi-Touch Attribution Marketing Attribution Multi-Channel Touchpoints 91

Launch Marketing

FEBRUARY 28, 2024

In a competitive manufacturing market, marketers are presented with many challenges and opportunities. With constantly changing trends, marketers must navigate buyer expectations, what is effective and much more. While it might seem enticing to use every marketing channel, you do not need to have a presence on every one.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Planning 62

SmartBug Media

MARCH 13, 2023

This will include factors, goals, or other influences that directly or indirectly motivate and inhibit their progress during the customer journey. Set SMART goals for your customer journey map. Map out the buyer’s touchpoints. For each customer touchpoint, it is important to identify the action the customer needs to take.

Effectiveness 98

Effectiveness Touchpoints Customer Satisfaction Loyalty 98

Inbox Insight

FEBRUARY 19, 2024

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. According to our first party research conducted among our IFP audience, lead quality is the key focus for 40% of senior B2B marketers.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

AUGUST 19, 2020

One of the key ingredients to achieving growth goals in demand marketing has always been the customer experience. That formulaic approach is still widely applied today, but organizations that offer a considered purchase with a long sales cycle are finding that traditional growth marketing isn’t working for them. Micro Experience.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

Hubspot

MAY 7, 2021

As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. PPC, your website, email campaigns, social media) and touchpoints (e.g. Marketing attribution modeling can help you determine the impact of all of those marketing efforts.

Marketing Attribution 99

Marketing Attribution Multi-Touch Attribution Lead Ranking Top of Funnel 99

SalesGrape

NOVEMBER 19, 2023

One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing. These regulations limit what marketers can say about their products, making it crucial for businesses to find innovative ways to engage potential buyers while staying compliant.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. Today’s buyers are young. Millennials make up 59% of all B2B buyers with 30% functioning as the lead buyers at their companies.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

ANNUITAS

JUNE 10, 2020

Marketing as a business discipline is ever-evolving. Arguably the only ‘constant’ in marketing today is constant change. This is particularly true for Demand Marketing, which today finds itself at a crossroads. What does Demand Marketing mean today? Maintaining a 360-degree view of buyer behavior.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Webbiquity

NOVEMBER 28, 2023

And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. And you need to be present at every touchpoint.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? 06:39 – 10:00) From prospecting to mastering revenue engine dynamics, Anne discusses how digital sales rooms support every stage of the sales journey and enhance the overall buyer experience. (10:01 Digital sales rooms offer a personalized buyer journey that sets you apart.”

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. Content doesn’t just capture your leads’ attention, it educates, informs, and draws buyers closer to making a decision.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

Top of Funnel 99

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 99

LeanData

OCTOBER 27, 2022

Well, it’s because technology keeps evolving, and our global markets continue to change dramatically. But, reps are just one of many branded touchpoints along a customer’s buying journey. They are indicative, however, of just how divergent customers’ new buying journeys have become from established B2B selling processes.

Digital Transformation 97

Digital Transformation Enterprise Management Buyer's Journey Work Management 97

LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Inbox Insight

MARCH 14, 2022

B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. Rather than placing too much emphasis on the key differences, should marketers shift their focus to striving to create a seamless customer experience?

Multi-Channel 97

Multi-Channel Advertising Channels Planning Top of Funnel 97

ClickZ

JUNE 2, 2020

30-second summary: Right now, companies have a critical opportunity to re-evaluate if their marketing automation stacks can keep up with their unique needs while keeping business growth in focus. Knowing when it’s time to switch your marketing automation stack.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Marketing Automation Top of Funnel 127

LeanData

OCTOBER 13, 2022

A number of studies have determined buyers are deep into the Consideration phase before engaging with a representative. Gartner goes so far as to state 83% of the buyer journey is done disengaged with any representative. . Generally, B2B marketers and sellers are stuck in processes built under a different buying paradigm.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. 64% of B2B marketers gather intent data, but struggle to action on the insights gathered.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Hubspot

NOVEMBER 23, 2020

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. Marketing has changed a lot since then. The concept of journey-based advertising has been widely adopted and marketers can now create customized content for individuals at every stage of the buyer's journey.

CRM 101

CRM Advertisements Advertising Buyer's Journey 101

PathFactory

MARCH 12, 2024

Navigating B2B Buyer Enablement With Michelle Killebrew As a marketing leader (and a revenue marketer at heart) it’s my job to take all of the marketing levers we have to help a company grow. Here are a few ways I keep my buyer’s experience top of mind: Buyers are more informed than ever—keep it that way.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads B2B 52

Directive Agency

MARCH 16, 2022

And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. Podcasts can’t be tracked by marketing attribution”. It’s not easy to track podcasts using marketing attribution, but “not easy” is not equal to “impossible”. Which it will.

Marketing Attribution 59

Marketing Attribution Work Management Touchpoints Landing Pages 59

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Salesforce Marketing Cloud

FEBRUARY 1, 2024

That’s why it’s so critical to understand the buyer journey. What you’ll learn: What is the buyer journey? What are the stages of the buyer journey? Why is understanding the buyer journey important? How does the buyer journey relate to the lead funnel?

Top of Funnel 111

Top of Funnel Buyer's Journey Marketing Management Advertising Funnels 111

Zoominfo

SEPTEMBER 14, 2020

Much of the buyer journey happens without help from a sales rep: According to Gartner, B2B buyers are spending nearly 70% of the buying journey finding and analyzing information without the help of a sales rep. B2B customers want unique experiences that require multiple touchpoints through various channels.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Tony Zambito

FEBRUARY 21, 2022

Stop at a reception desk of a typical multi-story B2B corporation headquarters, you are likely to be told that the marketing department is on floor 7, sales is on floor 2, operations on floor 3, and executive offices are on floor 5. Such as our “ABM” strategy or our “digital marketing” strategy. .

Marketing & Strategy 210

Marketing & Strategy B2B Sales Gartner Touchpoints 210

Oktopost

JANUARY 12, 2021

For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. What is Customer Experience (CX)?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101