Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. I am using the term “digital-first” for a reason.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 110

Top of Funnel SEO Long Tail Marketing B2B 110

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Inbox Insight

FEBRUARY 19, 2024

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. According to our first party research conducted among our IFP audience, lead quality is the key focus for 40% of senior B2B marketers.

Lead Ranking 108

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 108

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. With the impending demise of third-party cookies in April 2024, the pressure to evolve your first-party data strategies and maintain a competitive edge has never been greater. Source: Contentlift.io Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Enter the flywheel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Enter the flywheel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

Top of Funnel 90

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 90

Madison Logic

SEPTEMBER 13, 2022

Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey. Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

The Lead Agency

JULY 18, 2019

If your current B2B sales strategy doesn’t take this into account, you may be losing valuable leads that become ‘stuck’ in funnel bottlenecks. 68% of organisations are yet to clearly define their sales funnel, missing out on the significant benefits that could otherwise be achieved. What does this mean for your organisation?

Top of Funnel 88

Top of Funnel Marketing Funnels Lead Scoring Lead Ranking 88

Biznology

AUGUST 10, 2015

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.”

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

The Point

JUNE 24, 2022

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. How should companies adapt their demand generation playbook to better serve the needs of the self-serve buyer? Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 110

Top of Funnel B2B Marketing Content Marketing B2B 110

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 52

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 52

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. How often does your marketing team produce content based on internal opinions or requests? Axel developed a comprehensive understanding of marketing by moving through brand, communications, and product roles early in his career.

Top of Funnel 85

Top of Funnel Planning Content Buyer's Journey 85

Tony Zambito

MAY 29, 2021

Marketing and Sales Leaders Will Need To Activate Critical Buyer Insights To Meet New Buyer Behaviors in a New Era for B2B. Getting your hands on critical buyer insights that show how to gain the attention of buyers remains the most significant challenge facing B2B leaders. Resulting in ineffective buyer personas.

Top of Funnel 162

Top of Funnel Buyer Personas B2B Buyer's Journey 162

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? It’s been a long, but productive, journey. Enli is the market leader and always looking for ways to maintain their lead. I posed four questions to David about the journey to ABM. Fascinating stuff. We run campaigns.”

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Vidyard

DECEMBER 1, 2015

I said to her, “I know Sweety, but when you think about it – astronauts and marketers have a lot in common.”. Both marketers and astronauts are testers, explorers, and data scientists. For B2B marketers, especially, we’re both on a long complex journey, but we are not afraid to take bold steps. Above the Funnel.

Top of Funnel 50

Top of Funnel Buyer's Journey Video Marketing Marketing & Strategy 50

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

Golden Spiral

APRIL 1, 2022

Think Beyond the Funnel. Funnel imagery permeates marketing. Fill the funnel with a lot of sales leads, then move on to ultimately reach a narrow, well-defined goal. It’s like catnip for sales and marketing teams. Sales may be sending more emails than marketers. But today’s process is in for a revamp.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

B2B Digital Marketer

OCTOBER 12, 2023

Understanding the power of social proof and network recommendations in driving growth Introduction In this episode of B2B Digital Marketer, Dustin Tysick explores the power of social proof and the psychology behind referrals and network recommendations. How to map out your buyer’s journey and tailor your content accordingly.

Top of Funnel 52

Top of Funnel Buyer's Journey Allocation Digital Marketing Funnels 52

Stevens & Tate

MARCH 7, 2023

The buyer’s journey has become a lot more complex over the years, especially since the advent of Internet. This is because consumers no longer rely on businesses to hold their hands and to guide them through their buyer’s journey. This also means that everyone’s buyer’s journey is different.

Top of Funnel 83

Top of Funnel Buyer's Journey Digital Marketing Funnels Funnel Advertising 83

Only B2B

NOVEMBER 28, 2019

But then if it were, every B2B marketer would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. Creating a successful demand generation plan is not easy.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. 1. Sales Enablement.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

SalesIntel

JULY 28, 2023

Consumers nowadays are more tech-savvy and digitally driven than ever before. Yet, through the change, and diversification of the sales funnel, many seemed to have lost track of what is important to their business, and more so, how to garner engagement with their customer leads. Awareness First and foremost is awareness.

Top of Funnel 52

Top of Funnel Cost Buyer Personas Digital Marketing Funnels 52

Lead Forensics

MAY 14, 2024

They have become masters at using marketing automation and their digital strategies continue to grow in sophistication. Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine. What is marketing automation?

Marketing Automation Services 52

Marketing Automation Services Top of Funnel B2B Sales Marketing Automation 52

SmartBug Media

APRIL 5, 2021

In today’s digital environment, nurturing leads who visit your manufacturing website is critical. Before we jump into lead nurturing strategies, let’s consider the Buyer's Journey: The Buyer’s Journey. Lead Nurturing Strategies. Is content marketing a part of your manufacturing marketing strategy?

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing Strategy Marketing & Strategy 64

Hinge Marketing

FEBRUARY 22, 2024

This allows us to identify strategies and practices that are associated with faster growth and higher profits. That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. Today’s buyer journey often begins long before a company is ready to find a service provider.

Studies 80

Studies Top of Funnel Marketing Budget Peer-to-peer 80

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that.

Account Based Marketing 100

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 100

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between).

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. How to move to a first-party data marketing strategy.

Top of Funnel 109

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 109