Hubspot

APRIL 4, 2016

The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. Thus, they need to develop a persona for people they want to turn into fans.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

SEPTEMBER 15, 2016

We began an inbound partnership with Client A , a content management system for churches, and all was going according to plan. We implemented an inbound marketing roadmap with Client A and devised a keyword strategy based on industry norms: keywords that had high searches (at least 140 a month) and low ranking difficulty (under 70).

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 5, 2013

While the 43-page document is pretty much the opposite of light reading, and there’s plenty of information that’s not particularly relevant to inbound marketers, there are some outstanding insights on the definition of spam that are well worth incorporating into your research. What Quality Means for Your Content Strategy.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. So when crafting your content strategy, start by figuring out what your target market is looking for.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

MAY 21, 2013

If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another. You’ve spent hours (or even days) creating content you think your buyer personas would love, only to have someone else reap the benefits on their own site?

Copyright 28

Copyright Top of Funnel DMCA RSS 28

SmartBug Media

JANUARY 2, 2020

Define your buyer personas. A buyer persona is a semi-fictional representation of your ideal customer based off research and data from your company's current customers. The better you know your persona, the more successful you'll be in all of your content marketing efforts. Market your marketing.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Hubspot

MARCH 21, 2018

Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Purchase inbound marketing or SEO software.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Note to you: Embrace long-form content. Check this out!

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Strategic-IC

OCTOBER 30, 2017

Recent insight indicates long form content performs better with readers & search engines. We look at whether long form content creation should be a priority. However, there’s growing insight that long-form content is both popular with readers and beneficial for SEO. Tips for your Long Form Content.

Lead Ranking 63

Lead Ranking Lead Scoring Paid Search Agency Content 63

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content). has acquired around 26,150,750 backlinks.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. The best way to guard against wasting your time creating content is to create and use buyer personas.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

DECEMBER 1, 2015

A big piece of the inbound marketing puzzle is SEO and content. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? HubSpot, narrows down the answer to Why do I Need Keywords?

Keywords 28

Keywords Adwords Long Tail Marketing Youtube 28

Hubspot

SEPTEMBER 21, 2012

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

DECEMBER 29, 2014

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. 2) Buyer Personas. Non-HubSpot customers, I recommend trying KWFinder.com.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

OCTOBER 9, 2019

Inbound marketing focuses on attracting the right people to your company. To come up with content that will attract the right visitors to your website, you should know your buyer persona. Follow these five steps: Identify your buyer persona: Find out more about your audience, from job title to pain points.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Buyer Persona. Knowing your audience is vital to your success in content marketing -- buyer personas help you do just that. And trust me, there will be failures.). Editorial Calendar.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

APRIL 27, 2015

Every post you create should be designed to provide a solution to one of your buyer persona's pain points. However, writing without clearly defined buyer personas in place is essentially the equivalent of blasting rap music at Grandma's 90th birthday. Check out these free buyer persona templates to get you going.).

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Optinmonster

AUGUST 27, 2023

Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). That’s why content marketing is part of inbound marketing. Content marketers create, curate, share, and distribute quality content.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

JANUARY 30, 2018

To find your little corner of influence, you'll need first to determine who is your target audience by developing a unique persona—a semi-fictional representation of your ideal reader. It lists down the most frequently used long-tail keywords used by your target audience when searching for content on the internet.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

Hubspot

AUGUST 7, 2018

From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. Content creation is the ultimate inbound marketing practice. Create a Buyer Persona. Source: HubSpot.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101