Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. These factors include demographic information, patterns of behavior, motivation and goals.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Martech

JANUARY 26, 2024

ICP vs. buyer persona: Which is the way to go? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. The table below outlines the key differences between an ICP and a buyer persona.

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Enterprise Management Work Management 113

Valasys

NOVEMBER 14, 2018

Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them. The written characterizations that a B2B marketer creates about the buyers who make vital decisions regarding the product, service or solution that is being offered is known as a buyer persona.

Buyer Personas 56

Buyer Personas Work Management Ideal Customer Profiles Marketing Management 56

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Create Buyer Personas. Create well-researched buyer personas for each segment to help your teams focus on their needs.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JANUARY 21, 2022

This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform. Knowing your audience’s interests and demographics is key for developing a content strategy that appeals to them. Maintain Consistency.

Social Media 318

Social Media Organization Media B2B 318

Tiecas

APRIL 23, 2024

Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Marketing Interactions

JUNE 23, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. 9 Components of a B2B Buyer Persona. For a B2B, orientation is the equivalent to demographics in a B2C.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Only B2B

FEBRUARY 6, 2024

Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain. Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

6sense

JANUARY 20, 2016

Behind every customer-centric company, you’ll find a marketing team that’s mastered the art of the buyer persona. These representations of your buyer help companies create the right content, develop the right products and provide sales with the right insight to close deals. Best Practice #1: Listen to your customers.

Buyer Personas 48

Buyer Personas Practices Best Practices Opt-out 48

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Marketing Insider Group

MARCH 2, 2021

The content gap analysis process involves setting concrete goals, profoundly understanding your buyer personas, mapping the buyer’s journey, doing market and competitor research, and conducting an audit of your content assets. That means developing fresh, relevant, and engaging content your audience will love.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Navigate the Channel

DECEMBER 15, 2023

The Importance of Content Marketing Content marketing is the strategic creation and distribution of valuable, relevant, and consistent content to attract and engage a clearly defined target audience. Efficient Resource Allocation : Content marketing requires resources, including time, manpower, and potentially budget.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Heinz Marketing

JULY 28, 2023

It involves a well-structured approach to aligning sales and marketing efforts, streamlining processes, and optimizing resources to drive desired outcomes. Inefficient Use of Resources : Ineffective marketing orchestration often leads to the misuse of resources, with teams working on redundant or low-impact activities.

Planning 97

Planning B2B Marketing Lead Ranking B2B 97

Navigate the Channel

AUGUST 14, 2023

Mapping Customer Personas Identifying Buyer Personas Creating accurate buyer personas helps tailor marketing efforts to specific audience segments. Understanding demographics, pain points, motivations, and behavior patterns contributes to crafting relevant content.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Marketing Insider Group

JUNE 14, 2021

Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Make sure you have the right resources to produce quality videos for your business. And ensure your content is highly relevant to your audience. Educational videos. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Zoominfo

JUNE 28, 2023

Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. Existing Markets: Don’t assume an existing strategy or way of working in an existing market is still relevant. GTM strategies also help with maximizing customer lifetime value (CLV).

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Champion Communications

AUGUST 8, 2023

So, what should businesses do to make sure they are communicating with multiple buying groups effectively: Define your target personas: Identify the various buying groups you want to target and create detailed buyer personas for each group. Understand their demographics, preferences, pain points, and motivations.

PR 62

PR Buy Buyer Personas Case Study 62

Champion Communications

AUGUST 8, 2023

So, what should businesses do to make sure they are communicating with multiple buying groups effectively: Define your target personas: Identify the various buying groups you want to target and create detailed buyer personas for each group. Understand their demographics, preferences, pain points, and motivations.

PR 62

PR Buy Buyer Personas Case Study 62

Martech

MARCH 30, 2023

But even before an organization engages in those efforts, relevant and useful data can still be found if they know where to look. What are the demographics? And focus on being a go-to resource for your buyers. Marketing data paints a picture Most marketing efforts generate a lot of actionable data. My answer is no.

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

Launch Marketing

MAY 12, 2021

Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume. Start with a video brief that articulates the target audience, call(s) to action, distribution channels, hosting source, estimated/desired length, voice and style considerations and any special resources required.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Marketing Insider Group

MAY 18, 2020

You should have well-developed buyer personas that include demographics, their preferences, and what matters to them. Keep in mind that buyers will change as internal or external circumstances arise. When things occur, you need to revisit your buyer personas. Podcasts are another vehicle for getting heard.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Stevens & Tate

AUGUST 29, 2022

Keep buyer personas in mind. To make sure that this happens, all of your content should cater to your buyer persona. A buyer persona is a fictional representation of your ideal customer created using the available data you have from current and past customers, such as: Demographics. Past purchases.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Marketing Insider Group

FEBRUARY 1, 2021

Demographic information. With this data, you can get a clearer picture of where potential buyers are in the marketing funnel. You can map out buyer intent and determine where buyers are in their purchasing journey to improve your targeting strategies. How to Use Buyer Intent Data for B2B Marketing.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

SEPTEMBER 20, 2021

Whether you’re updating an existing social strategy or starting from scratch, this guide will help you choose the right social media platforms for your buyer personas. There can be a big disconnect between who a business thinks their buyer is and who would actually find the most value in their products or services. Pain points.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Launch Marketing

NOVEMBER 4, 2020

Create Personas. A buyer persona is a reflection of your ideal customer that you create based on market research and real data from existing customers. Create content that aligns with the data points and notes in your buyer personas. Ultimately, you want to be a resource for your customers or prospects.

Marketing & Strategy 116

Marketing & Strategy Buyer Personas Content Marketing Management 116

SalesIntel

NOVEMBER 17, 2022

Competitive advantag e: By optimizing your website and content for relevant keywords, you can gain a competitive advantage over other edtech companies that are not using SEO effectively. Plan content ideas for buyer personas in this stage. Identify the most suitable content format based on the resources available to you.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

The ABM Agency

APRIL 21, 2023

We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Table of Contents: Understand Your Buyer Personas A. Developing Buyer Personas C. A comprehensive persona should include: Demographic information: Age, gender, education level.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

SocialPilot

DECEMBER 6, 2023

Achievable: Set a goal that is attainable with your available resources and capabilities. Relevant: Ensure that your goal is aligned with your overall marketing and business objectives. It should be relevant to your audience and add value to your brand. Make sure your goal is realistic and aligned with your campaign timeline.

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Sana Commerce

AUGUST 2, 2023

Whether you are a small-scale manufacturer or a large enterprise, this comprehensive resource will provide valuable insights and practical tips to help you navigate SEO. Increased visibility ensures potential customers find relevant products when conducting relevant searches.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Salesforce Marketing Cloud

OCTOBER 10, 2023

The goal of a sales cycle is to ensure reps are uncovering customer needs and resources they can map to product solutions before ever making a pitch. Sure, every rep wants to win another deal, but I always remind clients: The sales cycle is really about making sure your offer is a mutual fit for the seller and the buyer.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Content Marketing Institute

APRIL 10, 2018

“A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

SmartBug Media

OCTOBER 22, 2019

With the majority of your potential customers relying on online resources, how do you drive traffic from the right crowd? This is where buyer personas come in. Buyer personas help you effectively connect your value propositions to customer pain points in a language they speak. Which blog posts get the most traffic?

Buyer Personas 60

Buyer Personas Planning Deliverability Paid Search Agency 60

ANNUITAS

OCTOBER 31, 2023

Without these guardrails, you’re not really improving your go-to-market — you’re just shifting where you are spending your time and resources as an organization. ’ This is truly understanding where your buyer is in their journey, and delivering relevant information via the right channel, at the right moment in time.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130