Sales Engine

JANUARY 5, 2016

Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice. Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice. As much as I hate the term “ lead generation ,” I don’t know a better one, so let’s start by defining what it is not.

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” So, what are you waiting for?

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Lake One

OCTOBER 15, 2020

Do you fully understand your B2B buyer personas? If not, you could be missing out on some serious opportunities in your marketing campaigns. After all, 71% of companies who exceed revenue and lead goals have documented personas. Researching Your B2B Buyer Persona. Don’t have them?

Buyer Personas 52

Buyer Personas B2B Marketing Planning B2B 52

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. What’s the Scoop on ROI for Email Marketing?

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Cintell

FEBRUARY 9, 2016

(Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). Related reading: Why Personas Fail. Using personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Marketing Insider Group

JULY 10, 2023

Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting.

Budget Programs 218

Budget Programs Marketing Automation Services CMS Development Marketing Budget 218

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 271

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 271

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 100

CRM Marketing AI Enterprise Management Ideal Customer Profiles 100

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Without further ado, here are eight vital steps.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. Sales and marketing alignment is no small task, but it’s not a mystery. Real or imagined cultural clashes (“Marketers are mired in process and research.” Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Tony Zambito

MAY 11, 2011

If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill.    Usually a component of this effort is the target role and title you’ve got neatly pegged into a sales automation or CRM application.    Here is where buyer persona development can be of help. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Salesforce Marketing Cloud

OCTOBER 31, 2023

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their research, knows what buyers want, and delivers it. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important?

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Golden Spiral

APRIL 11, 2019

Sales is hard and getting harder all the time. The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases. The conversation flows. It’s possible.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. A truly successful launch — one that will become a milestone for your brand’s continuous growth and success — requires coordination across teams, efficient workflows, and clear messaging. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears.

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Martech

JANUARY 26, 2024

Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. ICP vs. buyer persona: Which is the way to go? The table below outlines the key differences between an ICP and a buyer persona. This means you need to take into account all of them. Low-level titles.

Ideal Customer Profiles 128

Ideal Customer Profiles Profiling Enterprise Management Work Management 128

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. That’s where strategy comes into play.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 276

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 276

Tony Zambito

FEBRUARY 15, 2010

Over the past few years, I have struggled with the use of the word “profile” or “profiling” when it came to describing buyer personas.   I have used the terms myself on occasion but never felt right about doing so.   While profiling can be an element of buyer personas, they were not meant to be just profiles.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Profiling Lead Ranking 100

Tony Zambito

MARCH 12, 2017

On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. It is safe to say that no industry or B2B markets will go without some form of disruption affecting buyers and buying behaviors.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. Why Sales Marketing Alignment Matters.

Account Based Marketing 332

Account Based Marketing ABM Top of Funnel Lead Ranking 332

BOP Design

JUNE 22, 2020

In this post, we share tips on how to properly leverage your customer relationship management (CRM) database to increase revenue for your firm. Are you getting the most out of your CRM? If you aren’t maximizing your organization’s CRM to earn revenue, now is the time. Re-engage with Previous Clients.

CRM 84

CRM Tips Ideal Customer Profiles Ad Frequency 84

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Golden Spiral

APRIL 11, 2019

Sales is hard and getting harder all the time. The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases. The conversation flows. It’s possible.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. It’s a way to optimize the marketing process and create more value for all stakeholders (prospects included!). A key to both Inbound and ABM success is your CRM. Kind of like fishing with a net.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Tony Zambito

APRIL 15, 2010

  One of the most visible is those who promise to draw your caricature profile on the spot.    They crept their way into sales methodologies, CRM, marketing, market research, and etc.  This is a very common misunderstanding about a buyer persona.  

Buyer Personas 100

Buyer Personas Rules Television marketing Psychographics 100

Contently

OCTOBER 18, 2023

Many consumers would probably agree that we’re in dire need of a customer experience transformation—after all, how many times have you scrolled past an ad and thought, “Ugh, why is this clogging up my feed?” It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore.

Marketing Analytics Tools 78

Marketing Analytics Tools Top of Funnel Personalization Content Marketing 78

BenchmarkONE

OCTOBER 7, 2020

And to go into your pitch with confidence, you need to make sure you have access to all relevant information. And to go into your pitch with confidence, you need to make sure you have access to all relevant information. And to illustrate why we’ve outlined a few of the areas where a CRM can really come in handy when acing your pitch.

CRM 77

CRM Software Peer-to-peer Case Study 77

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s not getting the job done. What is a Target Market, and Why Do You Need to Identify Yours?

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 130

SmartBug Media

SEPTEMBER 28, 2020

In order to build a sustainable business, generate new customers, and retain existing customers, companies must invest in a solid marketing strategy. No matter which manufacturing niche you operate in, understanding the Buyer’s Journey is critical. Where do your marketing operations fall on the maturity scale?

Sales Qualified Leads 96

Sales Qualified Leads Paid Search Agency Marketing Automation Services Buyer Personas 96

BenchmarkONE

DECEMBER 3, 2020

However, most small businesses out there need to rely on various tools and strategies to get them where they need to be. . A small business CRM can be an investment, but it can help your company grow in a myriad of ways that makes that investment totally worth it. . Your CRM software does more than just make life easier, though.

CRM 66

CRM Paid Search Agency Resource Management Companies 66

Zoominfo

MARCH 4, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Each stage has its challenges and conditions, and tackling them makes the buyer’s journey much smoother. Prospecting.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Salesforce Marketing Cloud

OCTOBER 31, 2023

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their research, knows what buyers want, and delivers it. See how it works What is a go-to-market strategy? Why is a go-to-market strategy important?

Work Management 72

Work Management Marketing Management Marketing Strategy Marketing & Strategy 72