Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging. For customer insights and prospecting, there is sales intelligence.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? What Role Does Contact and Account Data Play in Your Daily Life as a Sales or Marketing Professional?

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

APRIL 18, 2019

Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new logistic contacts for your transportation solution. In order to identify your target market, talk to your marketing, sales, and finance teams. Biggest deals?

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Generation 100

Zoominfo

MARCH 26, 2018

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

JULY 4, 2018

Alternative: Research prospects before you contact them. Understanding your target customers is the key to any sales strategy, and social selling is no different. Analyze your buyer personas – or profiles of your ideal buyers – to uncover insights into where your target audience lives on the web.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Heinz Marketing

AUGUST 20, 2021

When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. Can they segment their database into buyer persona groups? By Lisa Heay , Marketing Planning Manager at Heinz Marketing.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Zoominfo

MARCH 9, 2021

Defining segments and buyer personas in detail and developing a database of their characteristics goes a long way in how you target and speak to them. Content that targets prospects further down the funnel should be gated so that they convey qualified interest by sharing their contact information.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

NOVEMBER 28, 2017

Create Buyer Personas If you want to increase your qualified lead generation, the first step is to understand your target audience. But 60-70% of B2B marketers admit they don’t truly understand their buyers. To fix this, companies must begin by creating buyer personas. Sounds obvious, right?

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 100

Zoominfo

AUGUST 26, 2021

A conventional business development representative will evaluate your company’s current buyer personas, assess where they can be found, and begin the process of lead generation. What Is Sales? Sales convert those qualified leads from your business devs into transactions. If so, careful market research will be necessary.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

JUNE 6, 2019

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial Improving B2B Sales Prospecting Methods 1. Understand your Best Buyer The root of unproductive B2B sales prospecting is a lack of understanding. 56% of companies have created higher quality leads using buyer personas.

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Zoominfo

JULY 5, 2018

But, businesses vary drastically regarding branding, products, sales cycles, and much more. As a result, contact and candidate data have become an increasingly hot commodity. 4 Ways Your Buyer Personas Can Improve Your Keyword Strategy. How to Build Better Candidate Personas. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

FEBRUARY 18, 2018

They follow different best practices, they support different sales cycles, and they have different business motivators. B2B Blog Post Round Up: Buyer Personas, User-Generated Content, & More [October]. Keep your eyes out for the next round up, or visit our sales and marketing blog for more content like this.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Defining segments and buyer personas in detail and developing a database of their characteristics goes a long way in how you target and speak to them. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? The idea is to expose TOFU prospects.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

The ABM Agency

APRIL 10, 2023

Recognizing Key Decision-Makers Within Target Organizations In order to make contact with the desired targets through individualized communication means such as email marketing or social media (e.g., It recommends creating buyer personas, addressing pain points and personalizing messaging for maximum impact at each stage.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Zoominfo

APRIL 3, 2018

What does the sales team need from the marketing team? From start to finish, what does the standard sales cycle look like? Do marketing leads typically have a good understanding of products and services prior to talking to the sales team? What are the agreed upon buyer personas each team is working with?

Sales Management 223

Sales Management Marketing Qualified Leads Top of Funnel Sales Qualified Leads 223

Zoominfo

SEPTEMBER 14, 2020

While different companies may incorporate different steps, most sales processes involve. Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal. And once you’ve closed a deal, you start all over again (hopefully with a better list of referrals or repeat sales).

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Zoominfo

SEPTEMBER 14, 2020

While different companies may incorporate different steps, most sales processes involve Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal And once you’ve closed a deal, you start all over again (hopefully with a better list of referrals or repeat sales).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

DealSignal

OCTOBER 26, 2022

Modern aggregators update their sources more frequently, claiming to update their data every 90 days, with no thorough verification process – SalesIntel, ZoomInfo, and Adapt. The wider the scope of contact details, the more information you can extract to inform your lead assignment and marketing campaigns.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Zoominfo

OCTOBER 21, 2021

This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Free Trial A Sales Funnel Has Four Stages: 1.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

APRIL 15, 2018

Buyers who were initially contacted via cold call spent the most money with your organization. Then, based on the number of reps you have and the number of people within your target audience, you predict you could double revenue just by hiring ten more outbound sales reps. Key Takeaways about Your Data-Driven Sales Strategy.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

JULY 9, 2020

But this can leave your contact and company data fraught with errors and inconsistencies. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

FEBRUARY 19, 2019

A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. A content calendar that only speaks to one buyer persona or channel at a time is incomplete. Analyze your sales cycle. What is the length of the average sales cycle?

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

Zoominfo

JANUARY 27, 2023

Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. One of the best ways to do this is by examining your buyer personas and ICP.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Zoominfo

JUNE 6, 2019

To put it simply, without a deep understanding of your target audience, your sales efforts will fail. Although buyer personas are typically considered marketing territory, they’re also critical to the sales prospecting process. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

B2B Sales 212

B2B Sales Top of Funnel Cold Calling Buyer Personas 212

Zoominfo

NOVEMBER 9, 2020

This is a perfect analogy to what actually occurs in the sales process, where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. The buyer’s journey is no exception to this rule.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Salesforce Marketing Cloud

JANUARY 18, 2024

While you may need to adjust or add steps based on the product you’re selling, the typical sales process flows from early-stage product research through sales conversations, the close, and relationship nurturing that leads to upsells and cross-sells. Who has the authority to make the purchase and do you have their contact information?

Process 59

Process Ad Building Work Management Buyer Personas 59

Zoominfo

AUGUST 11, 2021

Given the uncertain times we’re living in, ineffective sales pipeline management can easily grow from being something that holds your business back to actively endangering it. COVID-19 has affected best practices for lead generation, follow-up, sales quotas, and sales cycle length. Qualification (or The Discovery Call).

Marketing Management 217

Marketing Management Top of Funnel Sales Qualified Leads Sales Cycle 217

Zoominfo

JUNE 30, 2020

Your B2B sales tech stack should consist of technologies that’ll help you identify your target market and improve your sales prospecting efforts — all the way from performance to tracking. How your company analyzes and handles every part of the sales cycle defines how your tech stack comes together. Not so fast.

B2B Sales 162

B2B Sales Ad Building B2B Enterprise Management 162

Zoominfo

AUGUST 11, 2021

Given the uncertain times we’re living in, ineffective sales pipeline management can easily grow from being something that holds your business back to actively endangering it. COVID-19 has affected best practices for lead generation , follow-up, sales quotas, and sales cycle length.

Marketing Management 100

Marketing Management Top of Funnel Sales Qualified Leads Sales Cycle 100

Zoominfo

DECEMBER 9, 2019

Increase Number of Leads Qualified There’s more to the sales cycle than just closing deals and building up revenue. Keeping your pipeline well-stocked with fresh prospects is a vital part of your sales team’s job, so building an objective around it can be highly effective. Are your buyer personas well-developed?

Top of Funnel 100

Top of Funnel Examples High Quality Lead Sales Qualified Leads 100

Zoominfo

JULY 23, 2015

.” – Zig Ziglar Work with your manager to set realistic goals, so you can meet your sales quota more consistently. What is your average sales cycle length? The difference between try and triumph is just a little umph!” – Marvin Phillips The only way to meet your sales quota is to make a lot of phone calls.

Top of Funnel 100

Top of Funnel Zoominfo Buyer Personas Sales Cycle 100

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Work with other members of your company to compile the necessary data to construct buyer personas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Vidyard

JANUARY 6, 2022

Tailor Your Video and Your Message to the Buyer Persona 1. The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1 The 3 Types of Video for Sales 3.1 Time to Get Your Video for Sales Rollout Plan Started 1. Humanizing Sales Enablement 1.1

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Vidyard

JANUARY 6, 2022

Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Goal: Build Contact Lists 7.3 Tailor Your Video and Your Message to the Buyer Persona 1. Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. The Benefits of Video for Sales 1.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

The ABM Agency

APRIL 30, 2023

Data Collection: Gather data on your target accounts from various sources like CRM systems or third-party platforms like ZoomInfo. Faster Sales Cycles: ABM tactics help align sales strategies and marketing efforts, enabling your team to close deals more quickly by addressing the unique needs of each account.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Vidyard

FEBRUARY 2, 2021

Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Goal: Build Contact Lists 7.3 Tailor Your Video and Your Message to the Buyer Persona 1. Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. The Benefits of Video for Sales 1.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Tailor Your Video and Your Message to the Buyer Persona 1. The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1 The 3 Types of Video for Sales 3.1 Time to Get Your Video for Sales Rollout Plan Started 1. Humanizing Sales Enablement 1.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65