Navigate the Channel

AUGUST 18, 2023

As more and more companies, organizations and businesses discover the value of content marketing, the more content gets created—and marketed. Content marketing revenue reached $63 billion in 2022, according to Statista, and the content market industry is set to hit $107 billion by 2026.

Top of Funnel 65

Top of Funnel Buyer Personas Psychographics Content Marketing 65

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . Inbound marketing aims at attracting and engaging prospective customers by offering valuable content. You can learn more about your audience by building buyer personas. Curating content. Educating your audience is the real deal.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Testimonials and case studies.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. All of this put together is referred to as a “buyer persona”. . Pro Tip 2: Check out this buyer’s persona tool to generate a customizable buyer’s persona for your brand. . Gaining insight into your buyer persona is great.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Here’s your current B2B buyer. It required lots of interaction between sales and buyers.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

SmartBug Media

MAY 11, 2023

Content marketing is no different—an effective content marketing strategy is an absolute must before you dive into creating and optimizing content for your brand. If you’re new to creating a content marketing strategy or your current plan needs a refresh, these five steps will help you head in the right direction.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy CMS Development 98

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. But the question is where to start, especially if your product or service targets multiple buyers. Delivering the right content to the right person at the right time may seem like a daunting task at first glance.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Brandpoint

JULY 12, 2018

Case studies are a must-have in any business’s content marketing library. The format you choose and the content you include in a case study could make or break its success. What’s covered: What is a case study? Case studies and the sales funnel. Case study formats.

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

Launch Marketing

AUGUST 2, 2023

Content marketing is a fixture of B2B marketing strategy. Content marketing generates approximately 3 times as many leads as traditional marketing. Beyond lead generation power, content marketing directly communicates with your target audience to explain how your product or service can address their unique pain points.

Top of Funnel 118

Top of Funnel Product B2B Marketing Marketing Strategy 118

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Launch Marketing

JANUARY 31, 2024

The quest for leads may take various forms, but one method consistently stands out as a powerful tool for educating, nurturing and capturing qualified prospects; content marketing. Content marketing is designed to provide value to your target audience. We cover this process in our B2B Buyer Persona Research blog post.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

ClearVoice

OCTOBER 5, 2022

A customer-centric content marketing strategy is key to creating a connection with your target audience that leads to conversions. And how do you create a custom content marketing strategy that will make your target audience take notice? Customer-centric vs. product-centric content. But what is a customer-centric strategy?

Marketing Management 122

Marketing Management Marketing Strategy Marketing & Strategy Webinar Metrics 122

ClearVoice

SEPTEMBER 11, 2023

B2B content marketing has many moving parts. Building an audience of that size requires an enormous amount of quality content with broad appeal. Such content often comes at a cost, but InVision instead turned to user contributions to power its blog, with only 5% of output coming from paid creators. million in two years.

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. Why Use Content Marketing to Generate Leads? The reverse is true, too.

Paid Content 92

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 92

Tiecas

APRIL 5, 2024

Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Launch Marketing

APRIL 24, 2024

It is critical to know what those challenges are as this helps you address pain points in marketing activities such as messaging and content. Each of these groups has valuable insights into their experience with your product and their overall experience throughout the buyer’s journey. Define Buyer Personas.

Webinar Metrics 62

Webinar Metrics Marketing Management Marketing & Strategy Marketing Strategy 62

Launch Marketing

JANUARY 25, 2023

Get Clear on Your Target Audience and Buyer Personas At the core of effective SaaS marketing is the audience the product is intended for. To effectively create buyer personas , you need to identify their key characteristics, pain points and goals. Messaging and content work closely together.

Effectiveness 117

Effectiveness Planning Tips Buyer Personas 117

Optinmonster

FEBRUARY 23, 2023

Do you need ideas for your bottom of the funnel content? Bottom of the funnel, or BOFU, content is essential if you actually want to make any sales. In fact, you may already have some bottom of the funnel marketing content that you can optimize. Here’s a table of contents to help you find your way around.

Top of Funnel 71

Top of Funnel Examples Marketing Funnels Digital Marketing Funnels 71

Inbox Insight

NOVEMBER 3, 2023

According to a CoSchedule study , out of 70% of marketers who establish clear goals before launching a campaign, nearly 47% of them have experienced better growth. Buyer personas : Understanding your target audience is essential in creating personalized marketing campaigns with relevant content.

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Navigate the Channel

AUGUST 21, 2023

Recycling or repurposing your marketing content for greater return on investment (ROI) is right out of the brand extension ideation playbook. Maybe you’ll need to invest additional resources in its introduction and distribution, but not as many as starting from zero to build a new brand or new marketing content.

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. Gain a deeper understanding of your target buyer personas.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

FunnelEnvy

APRIL 29, 2024

Then, you can identify opportunities to streamline the sign-up flow, tailor content, and drive more leads through the conversion funnel. While we can make educated guesses about intent and motivation, friction in the funnel quickly becomes painfully obvious. The good news is that it has a tangible fix. Consideration Stage.

Intent 62

Intent Conversion Paid Search Agency Conversion Rate 62

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. What the hell is content?”. Content is being mass-produced. What is content marketing?

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Optinmonster

FEBRUARY 23, 2023

Do you need ideas for your bottom of the funnel content? Bottom of the funnel, or BOFU, content is essential if you actually want to make any sales. In fact, you may already have some bottom of the funnel marketing content that you can optimize. Here’s a table of contents to help you find your way around.

Top of Funnel 68

Top of Funnel Examples Marketing Funnels Digital Marketing Funnels 68

ClearVoice

JULY 12, 2023

Harnessing the power of financial content marketing can be the difference maker in achieving that. In this guide, we’ll explore the invaluable role that content marketing plays in the financial industry. We’ll discuss how content marketing strategies cater to financial firms’ unique needs. Content marketing flips the narrative.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Biznology

MARCH 29, 2019

More than 60% of businesses are investing in content marketing. Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Unfortunately, many marketers still don’t use content marketing strategically. Build Solid Buyer Personas.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts. What Is Content Marketing Strategy?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Ensure that your content is responsive on any mobile device. Embrace Automation and Martech.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. One of the best ways to do all this is through carefully planned and strategic content marketing.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Launch Marketing

JULY 6, 2022

Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics. Pinpointing specific job functions, technology needs and more of those that can benefit most from your solution can uncover what personas are ideal to market to.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of B2B personas and the complex journey of the B2B buyer is not only useful, it’s essential.

B2B 52

B2B Buyer Personas Work Management Case Studies 52