article thumbnail

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

article thumbnail

Albacross and Bombora announce partnership to enhance Buyer Intent Data and Account Based Marketing in Europe

Albacross

The integration of Bombora’s Company Surge® intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. About Bombora Bombora tells businesses which companies are researching their products and services.

Bombora 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

article thumbnail

Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

article thumbnail

Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing lets you spend less time writing messages and pressing “Send.” The software then sorts the individual into a predetermined group by buyer intent. Remember: Clients hate repeating the same information over and over to a company. How Does Automated Marketing Work?

article thumbnail

How the ZoomInfo Mobile App for Sales Can Help Your Business

Zoominfo

Whether you need to access contact information before a call or meeting, want to sift through a list of companies and employees, review account funding history, or check out the social pages of your key prospects, the ZoomInfo Mobile App has you covered. It helps me find someone’s contact and company details really quick.”

Zoominfo 130
article thumbnail

Madison Logic Sets Clear Competitive Advantage with 15 Leader Badges in New G2 Fall 2023 Grid® Reports

Madison Logic

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.