Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 71

Ideal Customer Profiles Linkedin Top of Funnel Lead Ranking 71

Adobe Experience Cloud Blog

JUNE 9, 2017

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data). How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

DemandBase

MARCH 23, 2020

After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. I won’t add to the public scolding of specific brands, but unless you are selling hospital masks or ventilators, no one wants to hear that “now is a great time to buy XYZ!”. It’s that simple.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you. And, that activity is a clearer, more direct indication of early intent.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Heinz Marketing

AUGUST 17, 2022

The need or desire for a B2C purchase is often more obvious than that of a B2B purchase. Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. Consumer purchases can act more on persuasion, which is a great opportunity for human contact in the process.

Lead Generation 115

Lead Generation Generation Leads Lead 115

SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. This data enables you to ‘jump the queue,’ allowing you to pitch to potential clients at the precise, appropriate time when they are looking to buy. What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Smashmouth Marketing

JANUARY 19, 2023

It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service. That means they’ll be closer to making a purchase when they talk to your sales team. Some easy options include sites like Medium, LinkedIn, or Twitter. Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Zoominfo

JANUARY 4, 2022

The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments. Buying committees are also growing, making a multi-channel presence more important than ever. “We

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Take advantage of intent signals. B2B buyers don’t solely rely on blogs to perform pre-purchase research, however.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Or, at least, how active that intent is.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Martech

MARCH 25, 2022

Back in the early web browsing days, browse activity was a strong intent signal. Today we need to recognize, encourage and cultivate intent signals and create messages that respond to them and build on them. This data disconnect means those browse emails are disconnected from my purchase.

Intent Signal 130

Intent Signal Opt-out Opt-in CAN-SPAM 130

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. This will eventually lead them to take a genuine interest in your product and ultimately, guide them toward a purchasing decision.

Top of Funnel 133

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 133

Zoominfo

AUGUST 23, 2023

1 G2 rated intent signals. We conducted a survey of roughly 500 B2B sales and marketing leaders and asked them about their thoughts, feelings, and emotions experienced before and during the GTM purchasing process. Why Did We Decide to Run this Campaign? We’ll keep an eye on our social engagement and our media coverage.

Marketing Analytics Tools 130

Marketing Analytics Tools Campaigns Zoominfo Brand Identity 130

Heinz Marketing

NOVEMBER 22, 2020

6sense is one of the best in the biz—their Account Engagement platform has the power to elevate any sales team, showing them exactly which companies are in the consideration and decision phases of their buying cycle. . It’s able to collect first-party data, including: . I’ve only just scratched the surface! com and TrustRadius.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Buying Cycle 134

Zoominfo

JULY 25, 2023

Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Lusha

APRIL 9, 2023

A sales cycle is the path you take from the initial step of starting a sales program, through convincing a prospect to buy, all the way to following up with new customers, and then back again. For instance, you might be using an outbound sales strategy , or maybe the marketing department is collecting intent signals from the website.

Sales Cycle 52

Sales Cycle Purchase Optimization Work Management 52

Lusha

APRIL 9, 2023

A sales cycle is the path you take from the initial step of starting a sales program, through convincing a prospect to buy, all the way to following up with new customers, and then back again. For instance, you might be using an outbound sales strategy , or maybe the marketing department is collecting intent signals from the website.

Sales Cycle 52

Sales Cycle Purchase Optimization Work Management 52

Lusha

APRIL 9, 2023

A sales cycle is the path you take from the initial step of starting a sales program, through convincing a prospect to buy, all the way to following up with new customers, and then back again. For instance, you might be using an outbound sales strategy , or maybe the marketing department is collecting intent signals from the website.

Sales Cycle 52

Sales Cycle Purchase Optimization Work Management 52

Zoominfo

DECEMBER 16, 2020

From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. Better yet, what if you could use these same filters while leveraging buying signals to either find new accounts or prioritize what accounts your team should focus efforts on based on likelihood to buy?

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Only B2B

JANUARY 22, 2025

Analyze their problems, buying behaviors, and motivations. Use this data to find similar prospects likely to purchase. Do they have the authority to make the purchase? To capture intent signals, you can use tools like Clearbit or HubSpot. Timeline: Are they ready to buy soon? Can they afford it?

Sales Qualified Leads 71

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 71

Inbox Insight

JANUARY 29, 2019

Here are 7 big changes you can’t afford to ignore: Millennials have come of age – 73% of Millennials are involved in B2B purchasing decisions ( Forrester ). Digital body language, intent signals and content consumption patterns are just a few performance related data points we can use to accelerate our audience understanding.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Inbox Insight

NOVEMBER 23, 2022

It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. These are leads that score highly against specific attributes, characteristics and data points defined in your lead scoring model and which help signal their readiness to buy. Personalize touch points.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

SmartBug Media

DECEMBER 12, 2019

Its capabilities include: Complex organizational charts with intent data reports and buying scoops reported by researchers. Advanced, real-time email validation with the purchase of NeverBounce , drastically reducing email bounce rates.

Zoominfo 81

Zoominfo Class Marketing Automation Services Enterprise Management 81

SalesIntel

FEBRUARY 3, 2025

For example: A company researching best B2B sales intelligence tools might be an ideal prospect, but without intent-driven targeting, they wont see your ad. Businesses downloading whitepapers or visiting competitor comparison pages indicate strong purchase intent, yet most advertising strategies fail to capitalize on these signals.

Cost per Lead 52

Cost per Lead Ideal Customer Profiles Demand Generation Spending 52

Lusha

JULY 14, 2023

First-party intent data First, let’s define “ intent data ”, which is information about a prospect’s actions (otherwise known as intent signals ), that indicate their level of interest in becoming your customer. As you’ll see, there are many types of intent signals. What is 1st-party intent data?

Intent Data 52

Intent Data Top of Funnel Intent Intent Signal 52

Lusha

JUNE 26, 2023

The basic difference between marketing qualified leads and sales qualified leads is that they show certain intent signals. Put simply, an intent signal indicates that a business might have some level of interest in buying your product–and an SQL demonstrates more interest than an MQL. Why “might have”?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Intent Signal 52

PureB2B

FEBRUARY 3, 2022

And it certainly influences the way we make purchasing decisions for the home and office. Studies show 88% 1 of consumers will only make purchases from salespeople they consider trustworthy. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. We’ll, we’ll watch the intent signals of you from there.

Ideal Customer Profiles 89

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 89

SalesIntel

JANUARY 16, 2025

Sales prospecting is the foundation of a successful sales pipeline, allowing businesses to identify and engage with potential customers before they even enter the buying process. This includes key characteristics such as industry, company size, job titles, pain points, and buying behaviors.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Top of Funnel Ideal Customer Profiles 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. What is intent data? Intent data gives you context.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Lusha

DECEMBER 21, 2022

Unfortunately, most prospects don’t DM you to say that they desperately want to buy your product, so other methods are required. That’s where intent data comes in. Intent data is an extremely valuable tool for discovering potential customers and–together with your amazing sales skills–closing those deals.

Intent Data 52

Intent Data Intent Top of Funnel Lead Ranking 52

Inbox Insight

JANUARY 23, 2025

This approach recognizes the interconnected nature of these two marketing pillars and aims to create a cohesive strategy that guides potential customers from initial brand recognition through to purchase decision. This trend underscores the critical role of brand awareness in the early stages of the buying journey.

Top of Funnel 52

Top of Funnel Demand Demand Generation Agencies B2B Marketing 52

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. The feature revolves around two key influences of content consumption: Stage of the buyer’s journey and actual purchase intent.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84