Martech
MARCH 6, 2024
Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. It allows only approved IP addresses to send emails from your domain, keeping spoofers at bay. The key requirements include: Email authentication.
Martech
OCTOBER 30, 2023
For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. Another authentication protocol is DomainKeys Identified Mail (DKIM).
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ConvertKit
DECEMBER 20, 2021
Unfortunately, an email list and an ESP mean you’re a prime target for spammers seeking lists, data, and, above all else, subscribers who trust your domain. In this episode, Alyssa and Melissa discuss the top three steps for stopping spam, hacks, and phishing. This currency makes you especially vulnerable to spammers and phishers. [06:48]
Hubspot
NOVEMBER 5, 2021
The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. DMARC or Domain-Based Message Authentication, Reporting & Conformance.
Vision6
SEPTEMBER 13, 2023
This type of formatting is often used in unsolicited, deceptive, or phishing content. 6) Linking websites with poor domain authority Just like Google ranks your website content, email servers will deem your content unreliable when you’re linking to websites with poor domain authority and end up sending your email straight to spam.
Martech
FEBRUARY 4, 2022
You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails. For starters, there’s the Domain Name System (Dn) , known as the phonebook of the internet. It stops people and bots that put in email addresses that don’t belong to them.
ANNUITAS
MARCH 19, 2020
Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Let buyers tell ‘you’ when they are ready to buy. I’d also note that chat and chatbots can be part of this mix, but shouldn’t be ‘in-your-face’.
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