Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. A Marketplace in Transition.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. Step 1: Decide what you want to know from marketing data analytics.

Analytics 184

Analytics De-duplication Planning Peer-to-peer 184

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . Companies who do frequent research on their target market tend to grow faster.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

ANNUITAS

MAY 21, 2020

Throughout my career at ANNUITAS, I have probably spent more time thinking about and enabling Marketing Attribution models than any other activity. Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

Vision Edge Marketing

NOVEMBER 8, 2018

The Marketing budget accounts for more than 10% of revenue in many companies today. One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance , where 64% of the participants indicated that “the pressure for Marketing to measure its value, impact and contribution is on the rise.”.

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. And the best performers, which we call High Growth firms, accelerated their growth compared to their slower-growing counterparts. How did they do it?

Studies 80

Studies Top of Funnel Marketing Budget Peer-to-peer 80

Inbox Insight

JUNE 16, 2023

As ABM relies on a high level of personalized content and experiences, as well as adapting your marketing mix to attract a specific high value segment, it can be a considerably labor-intensive strategy. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Hinge Marketing

OCTOBER 19, 2017

Brand design is the process that will take you from here to there. But many people don’t fully understand what brand design is, how it works and what it can achieve. What Is Brand Design? Brand design is the deliberate process of changing the way a firm is perceived in the marketplace. Brand Design vs. Branding vs. Brand.

Marketing Budget 90

Marketing Budget Marketing Budget Creation Design Service 90

Inbox Insight

DECEMBER 21, 2023

It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey?

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Valasys

DECEMBER 5, 2019

Forrester considers the year 2020 to mark an inflection point in business customers’ relationship with their providers driven in part by expectations of consistency across all the multiple channels that they are engrossed across, & partially by increasing the reliance on both marketing & sales to provide the service of timely engagement.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Kaon

FEBRUARY 11, 2016

At a marketing conference recently, I asked the attendees (marketing directors and higher-ups from large companies) to tell the rest of the audience what the No. 1 reason was for sales losses at their company—specifically, deals that they should have won, not deals for which they did not have a good solution.

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

GreenRope

JUNE 11, 2020

Check out this stat: Smart Insights in their survey of B2B marketers found that marketing automation has helped them improve user experience (according to 60% of respondents), lead quality (59%), lead quantity (57%), conversion rate (52%), and departmental alignment (21%). Image via Smart Insights. And the best part?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Budget Trends 52

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Focus on the Buyer Just like we want to focus on our highest-performing campaigns, we also want to focus on our highest-performing audiences. “If

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Marketing Insider Group

APRIL 24, 2012

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing.

Marketing Budget 100

Marketing Budget Paid Search Agency Companies Cost per Acquisition 100

Marketing Insider Group

DECEMBER 5, 2013

We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. And according to Harvard Business Review, “ Solution Selling is Dead ” because talking about our products and our solutions is no longer good enough.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Tony Zambito

APRIL 17, 2016

The majority of content today is not hitting the mark with buyers and customers. For CMO’s, it is especially disconcerting for, after a few years of justifying increases in content marketing budgets, the returns are not matching up. Even hearing verbatim “our strategy is to implement content technology this year.”

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Everything Technology Marketing

MAY 24, 2010

Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever. They educate themselves on the nature of their business problem, possible solution options, available vendors and products. While this situation can create a crisis in many marketing and sales organizations, it also offers a great opportunity.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Madison Logic

JUNE 12, 2024

We’ve entered what Forrester calls the buying groups era. Today’s buying decisions are made by a group of individuals who complete their online research independently but work together to identify the best-fit solution for their organization.

Buy 52

Buy Marketing Budget Top of Funnel Forrester 52

Marketing Insider Group

OCTOBER 26, 2020

Within the space of weeks, many organizations were forced to adapt, shifting from a traditional sales strategy including brick-and-mortar stores and meeting customers face-to-face to running their businesses completely online. Every department in these organizations has had to change without any prior warning or planning.

Top of Funnel 344

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 344

SnapApp

AUGUST 22, 2018

But demand generation marketing doesn’t end at brand awareness activities — demand generation efforts are also important to help move your prospects down the marketing funnel, as they make longer and more complex purchase decisions, like are common in the B2B space. Let’s look at a few common examples: Webinars.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

KoMarketing Associates

SEPTEMBER 23, 2020

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. More Investment. Personalization.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

PathFactory

SEPTEMBER 15, 2021

This is especially pertinent with the rapid expansion of buying groups: champions, influencers, decision makers, ratifiers, and end users all require content to address their specific needs at different stages of the journey. According to Marketo , buyers engage 36 times on average before deciding to make a purchase.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

SnapApp

AUGUST 22, 2018

But demand generation marketing doesn’t end at brand awareness activities — demand generation efforts are also important to help move your prospects down the marketing funnel, as they make longer and more complex purchase decisions, like are common in the B2B space. Let’s look at a few common examples: Webinars.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

FunnelEnvy

APRIL 1, 2024

The Software-as-a-Service (SaaS) industry is experiencing phenomenal growth as technological advancements are making cloud-based solutions more accessible, scalable, and secure than ever before. This shift towards on-demand software allows businesses of all sizes to access sophisticated tools.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

6sense

JUNE 22, 2017

In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. The Forrester Wave conducted a 28-criteria evaluation of predictive marketing analytics providers for B2B marketers. And of the industry. How this Wave went down.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

accelerate agency

FEBRUARY 12, 2023

Software as a Service (SaaS) is a rapidly evolving industry that has truly taken the world by storm. By creating a robust SaaS SEO strategy. By creating a robust SaaS SEO strategy. Search Engine Optimisation is still very much a relevant and effective strategy in 2023. How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena.

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. But where do you even begin?

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. But where do you even begin?

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

KoMarketing Associates

JANUARY 18, 2018

Besides revealing a little more than half of B2B marketers are extremely or very committed to content marketing, it also found that success rates with content tactics are growing. B2B marketers became more efficient at developing content and increased focus on strategy development. What kind of content do customers want?

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Single Grain

APRIL 29, 2021

In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. But before that, let’s understand what NFTs are and the different NFT marketing strategies you need to promote your NFT tokens and marketplace. . Book My Free NFT Marketing Consultation.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

PathFactory

JULY 11, 2022

B2B marketers are working hard to execute effectively in the back half of 2022 and beginning their strategic planning for 2023, but they will have to work even harder and more efficiently than they are right now to thrive through the recession. Get crisp on your content strategy. Conduct a content strategy gap analysis.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

KoMarketing Associates

OCTOBER 2, 2018

For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. ativan detox.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Marketing Insider Group

DECEMBER 2, 2014

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. A landing page with content on it is not content marketing. Cost per lead.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89