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inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Businesses will be looking at every potential point of communication to make sure that the leaders they’re signing on with have things well under control and will be around to maintain the partnership for the long term. Have them tweet the contents of their bookshelf or RSS feed. Tweet Type: Event Shout Out. Real Life Example:

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Like Be the first to like this post.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. You can follow any responses to this entry through the RSS 2.0 What used to be clear roles (i.e.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The duck has 165,000 facebook fans in the US. You can follow any responses to this entry through the RSS 2.0 That’s what makes them memorable. United States License.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can follow any responses to this entry through the RSS 2.0

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how to use social media - lessons from ama digital conference

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference. United States License.