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Eight best ways to use AI in martech in 2020

ClickZ

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. Remind them about upcoming events and webinars. Eight uses for AI in martech.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Of course we hope that crisis management is one thing a CEO’s social media account is never used for, but there’s no way to create the presence in the moment of need. A positive initial association and crisis management aren’t the only benefit of a tweeting CEO, however. Have them tweet the contents of their bookshelf or RSS feed.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. This is a shift from the traditional back-seat marketers take for software purchases, typically letting the IT department decide. Like Be the first to like this post.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Like Be the first to like this post.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e.

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Video Marketing Best Practices

SmartBug Media

Take the time to look at top businesses and influencers in your industry. Manage color and contrast. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Do Your Research.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The duck has 165,000 facebook fans in the US. You can follow any responses to this entry through the RSS 2.0 That’s what makes them memorable. United States License.

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