Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. He is the Founder & President of Tiecas, Inc. –
Industrial Marketing Today
MAY 5, 2010
That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc. Your sales team must report to marketing and put these leads back into the hopper for nurturing.
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Only B2B
OCTOBER 16, 2023
In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. The answer lies in understanding your business’s unique needs and objectives.
The Lead Agency
APRIL 28, 2020
The marketing funnel is a representation of the customer/buyer journey, from a sales/marketing perspective. Its visualisation extends from the initial ‘awareness’ stage, where they first learn about your business/product, all the way through to purchase. This is for a multitude of reasons.
sagefrog
NOVEMBER 14, 2023
Streamlined Sales Cycles: When you know who calls the shots, you can focus on engaging the right people in the buyer’s journey, thus expediting the sales process. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report.
KEO Marketing
OCTOBER 30, 2017
Capturing demographic and behavioral information from lead forms and interactive content will strengthen your marketing personas. Also, your sales team can add valuable input regarding prospect quality and typical sales cycles. Persona Based Marketing a Must for the Multi-Buyer B2B Sale.
PureB2B
APRIL 3, 2018
When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales.
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