Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

KoMarketing Associates

OCTOBER 15, 2020

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

JUNE 14, 2022

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year. Marketers’ Performance Rebound from Covid-19.

Planning 255

Planning Marketing & Strategy Statistics Marketing 255

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. This share of the budget is expected to grow. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023.

Marketing Management 114

Marketing Management Marketing Budget Budget Programs Forrester 114

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Across countries in the survey, more than three-quarters of respondents “agreed that video calling gives everyone an opportunity to participate.” COVID-era restrictions are pretty much done.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. However, 60% of the “most successful” B2B marketers have a documented plan in existence, suggesting that taking a tactful approach pays off.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Click here to view more MarTech webinars.

Planning 129

Planning Marketing Budget Creation Marketing Budget B2B Marketing 129

KoMarketing Associates

APRIL 5, 2022

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight. To account for potential pitfalls, 97% of organizations have plans to make their data management program more flexible and agile within the next 12 months.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. It’s worth checking out.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Why we care. Strength in numbers.

Advertising Agencies 112

Advertising Agencies Planning Mobile Advertising Budget Programs 112

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.”

Marketing AI 100

Marketing AI Allocation Zoominfo ROAS 100

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. Gartner: 9.1%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Webbiquity

MAY 20, 2020

How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. But what about enterprise marketing professionals specifically?

Event Marketing 215

Event Marketing Marketing Budget Creation Planning Peer-to-peer 215

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. How has AI impacted the market? Let’s look at these steps in detail.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. We were asked to cut the budget but not goals or expectations. A prime example was our 2020 hosted events plan.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Marketing AI 139

Marketing AI Stats Planning Marketing Automation Services 139

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey. Who did we survey? How does the survey work?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers this year are most interested in automation. Why we care.

Search Marketing 115

Search Marketing Email Marketing Planning Privacy Protection 115

Martech

MARCH 20, 2023

Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%. Marketing in the middle.

Marketing Budget Creation 98

Marketing Budget Creation Planning Gartner Enterprise Management 98

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Reduction of budget with no reduction in expected results. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. This can be done through a survey, through employee interviews or an external audit.

Lead Scoring 114

Lead Scoring Lead Ranking Tips Marketing Management 114

Martech

NOVEMBER 1, 2022

To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. Will marketing tech budgets grow in 2023?

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Brands can fit a campaign into a budget of any size. First-time advertisers. Measurement. Get MarTech!

Planning 111

Planning Spending Marketing Plans Advertising Agencies 111

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Metaverse goals.

Advertising Agencies 117

Advertising Agencies Planning Paid Search Agency Ad Agencies 117

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 115

Marketing Mix Marketing Attribution Lead Ranking Planning 115

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. Sorry, fellow marketers!)

Ideal Customer Profiles 132

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 132

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132