Salesforce Marketing Cloud

JANUARY 24, 2022

Growing SMBs are also 23% more likely to use email marketing software. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Use email marketing software to nurture customers and drive conversion.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

ClickZ

JULY 5, 2019

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. Seven types of martech management tools critical for success.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Budget Programs 110

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

ClearVoice

APRIL 30, 2020

In fact, 79 percent of top-performing businesses leverage automated lead generation tools. In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. What is a lead generation tool? Outbound lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Act-On

APRIL 26, 2024

You’re trying to answer one question: How important is this factor in terms of indicating likelihood to purchase? Take a look at your assigned points and start doing math on your meeting room whiteboard or your favorite remote collaboration tool. So before you start assigning points willy-nilly, get a reasonable scale in mind.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Adobe Experience Cloud Blog

APRIL 5, 2017

Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform. Before I made my purchase, I first ordered a fitting kit to help me choose the right size. Okay…but what does this have to do with SaaS software?

Budget Programs 115

Budget Programs Purchase Software Thought Leadership 115

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Sprout Social

APRIL 25, 2024

LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 5. Download the template 10.

Social Media 79

Social Media Template Work Management Marketing Management 79

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. The good news is that anyone can turn the platform into a lead-generating machine.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Act-On

APRIL 26, 2024

Organizations of all shapes and sizes are slashing headcounts and freezing budgets. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. You don’t need to buy an expensive tool in order to drive value.”

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Social media automation is the process of using a specific tool or set of tools to help you create advanced automation and workflows to perform certain repetitive tasks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

TrustRadius Marketing

OCTOBER 27, 2022

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Through LinkedIn Ads it is very easy to target these specifics.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Webbiquity

MAY 12, 2020

They also no longer need pieces on how to use remote conferencing software, and are no longer making embarrassing mistakes like forgetting to wear pants. ” Asked how the COVID-19 pandemic has impacted their business, 41% said they had stopped making large purchases, including software; which indicates that 59% are still buying.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Top Rank Marketing

AUGUST 4, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Up your LinkedIn marketing game. Update your personal profile.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Metadata

JANUARY 15, 2024

Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future. Unfortunately, that’s not how most people make purchases, especially big B2B ones with binding contracts. That’s how.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. By using all the powerful targeting abilities of ML Insights and LinkedIn together, you can ensure that you’re maximizing your budget by targeting the accounts with the highest propensity to purchase.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? It isn’t easy to track what’s working, what isn’t, and how to best focus budgets without data. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook?

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

LeadsRX

OCTOBER 5, 2021

LeadsRx Privacy Studio is available to IT teams and establishes a Data Clean Room (DCR) that houses and makes available the anonymous and first-party data needed to drive analytic software. Once in the DCR, data can be accessed by tools IT authorizes for various analytic tasks. Connect with LeadsRx on Twitter , LinkedIn and Facebook.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. When you think of B2B influencer marketing, you probably think of LinkedIn. For B2B brands, influencer marketing humanizes the appeal of your tool or solution. Every member of a procurement team is more than just a professional—they’re people.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Top Rank Marketing

DECEMBER 15, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

The Marketing Blender

OCTOBER 14, 2022

You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. A study by Forrester found that Instagram users are 70% more likely to make a purchase based on something they saw on the platform than non-users. . 3 LinkedIn Sponsored Content.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Webbiquity

MARCH 31, 2022

They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Image credit: Kaleidico on Unsplash.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Top Rank Marketing

AUGUST 11, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. Thank you for taking the time to join us for the Elevate B2B Marketing News, and we hope you’ll return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Purchasing B2B SaaS products often requires the approval of multiple stakeholders, especially if the product offers benefits across departments. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Contently

AUGUST 2, 2016

And here’s the kicker: You don’t want to use up half your budget for such a service. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Currently, 86% of businesses utilize videos as a marketing tool. According to Think with Google, 40% of people have purchased a product that they discovered on YouTube. Social Media Video Trends for Linkedin 61.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. What ABM tools do. A wide variety of ABM tools are available to automate and execute ABM strategies.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Paid Content 120

Walker Sands

JULY 23, 2019

Luckily, numerous digital tools can automate, or at least streamline, targeting and personalization. You can easily hone in on your ideal prospect using LinkedIn’s sophisticated demographic and firmographic targeting tools to segment users by your key accounts and the job titles for your decision makers.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

ClickZ

SEPTEMBER 20, 2019

LinkedIn’s CMO posted that she will be stepping down at the end of the year. These specific additions hope to solve challenges such as the fact that nearly half of consumer goods leaders reported having no digital tools to track that “right products” flow, and that 95% of consumer goods are still sold in physical stores.

Linkedin 85

Linkedin Marketing Management CMO Analysis 85