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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. This could result in more budget being allocated to content marketing in the future. The State of Marketing Budgets 2021.

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Provide a First-Class Client Experience — Even on a Budget

Go Beyond SEO

We’re talking about giving your clients a first class client experience whenever they’re dealing with you and your company. So how can you possibly give your clients first-class treatment? Here’s how you can impress your clients even on a budget! Make Yourself Accessible to Your Clients. Website Chat. How sharp is your axe?


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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count


The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. Data enrichment tools can greatly improve your return on investment.

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B2B Marketing Tools for Working Remotely


To meet the official expectation (context managing and organizing work) remotely, there is a wide array of tools entirely at your disposal. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication. The added bonus in the tool is the fun background. Try

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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy. The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders).

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How to Determine a Marketing Budget for Your Brand in 2020

Single Grain

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Deciding how much you should budget, of course, can be a challenge in and of itself, let alone deciding how you want to spend it. Click To Tweet.

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Martech stacks and staff are stabilizing, thanks to both better integration and budget pressure


The rates at which CRMs, email platforms, analytics/BI, and other attribution and performance tools were replaced have been cut by more than half. If you’re a martech vendor who isn’t prioritizing good integrations as a first-class feature, you’re ignoring the big, booming voice in the sky at your peril.