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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. This could result in more budget being allocated to content marketing in the future. The State of Marketing Budgets 2021.

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Provide a First-Class Client Experience — Even on a Budget

Go Beyond SEO

We’re talking about giving your clients a first class client experience whenever they’re dealing with you and your company. So how can you possibly give your clients first-class treatment? Here’s how you can impress your clients even on a budget! Make Yourself Accessible to Your Clients. Website Chat. How sharp is your axe?

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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. Data enrichment tools can greatly improve your return on investment.

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B2B Marketing Tools for Working Remotely

SendX

To meet the official expectation (context managing and organizing work) remotely, there is a wide array of tools entirely at your disposal. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication. The added bonus in the tool is the fun background. Try Join.me.

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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy. The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders).

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5 best low-cost email marketing tools for content creators on a budget

ConvertKit

There are other factors besides cost to consider when choosing an email marketing tool. When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. What’s the best email marketing tool?

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Martech stacks and staff are stabilizing, thanks to both better integration and budget pressure

chiefmartech

The rates at which CRMs, email platforms, analytics/BI, and other attribution and performance tools were replaced have been cut by more than half. If you’re a martech vendor who isn’t prioritizing good integrations as a first-class feature, you’re ignoring the big, booming voice in the sky at your peril.