B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. Having access to these marketing analytics capabilities to access performance data in real-time has been game-changing for our customers especially when it comes to annual planning.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. Social Selling.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Inbox Insight

OCTOBER 9, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy revolutionizing the B2B marketing landscape. It has completely transformed how businesses approach marketing through its focus on specific high-value accounts with the greatest propensity to convert, rather than targeting a broad audience.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Marketing Insider Group

OCTOBER 25, 2011

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. ” If you haven’t started your marketing plan exercise, now is the time!

Planning 100

Planning Marketing Plans Lead Ranking Inbound Marketing 100

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. You know how to get started.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JUNE 30, 2011

Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. Are you on track to meet your plan? Or do you see wasted effort, tactical thinking and a reactionary culture. The problem lies in how we distribute budgets.

Planning 100

Planning Marketing Plans Allocation Marketing & Strategy 100

KEO Marketing

FEBRUARY 26, 2015

Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon. In fact, the latest data suggests that email is more popular than ever among marketers. Not surprisingly, social media and mobile marketing are also high on the list.

Budget Management 48

Budget Management Spending Email Marketing Budget Programs 48

BOP Design

SEPTEMBER 7, 2021

What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. B2B, or B-to-B, or BtoB Marketing: General Stats. Source: HBR).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. It also involves close monitoring and flexibility to readily adapt when things aren’t quite going to plan.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

KEO Marketing

APRIL 30, 2015

Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area. That makes sense, but the problem is that quite a few of those marketers don’t really know where exactly they should be investing their money or how best to use digital strategies to achieve their goals.

Spending 48

Spending Budget Management Planning Forrester 48

SmartBug Media

FEBRUARY 21, 2024

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

KoMarketing Associates

OCTOBER 1, 2015

As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. Factors for Content Marketing Success.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Heinz Marketing

JANUARY 29, 2019

We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. But the Finance and Marketing p artnership is likely the most important to build and maintain. Bannister and Pick shared powerful insights that can help marketing leaders with any size organization and different growth goals.

CMO 66

CMO Marketing Attribution Work Management Marketing Budget 66

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Determine the strategy, goals, and attribution model.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Choozle

DECEMBER 1, 2021

The year is nearly over, and we’re preparing to launch into Q1 with a plan and the confidence to execute it. Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. Make a note of any changes in your team members or marketing partners.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

Hubspot

NOVEMBER 4, 2015

The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

Walker Sands

DECEMBER 23, 2021

No matter how you slice it, effectively budgeting for marketing is a complex exercise with as many inputs as there are levers for success. And now, with the pandemic impacting the way many organizations think about spend and ROI, there is more pressure than ever to directly connect investments to business return.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Multi-Touch Attribution 59

PureB2B

JUNE 14, 2021

Marketing budgets, a critical element in any marketing campaign but difficult to generate, and getting approval seems like an arduous task. That is a general notion, and it comes from what marketing directors have noticed over the years. Such stats only go to prove that justifying a marketing budget to the CFO is hard.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Choozle

DECEMBER 1, 2021

The year is nearly over, and we’re preparing to launch into Q1 with a plan and the confidence to execute it. Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. Make a note of any changes in your team members or marketing partners.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

B2B Marketing Directions

OCTOBER 10, 2021

The "Part 1" post discussed the economic outlook of B2B marketers and the state of marketing spending in B2B companies. In this post, I'll discuss what The CMO Survey reveals about the state of digital marketing in B2B companies. of their total marketing budget on digital marketing activities.

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Introduction Stage of Marketing Product Lifecycle. This is especially true for technology marketing.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

KEO Marketing

AUGUST 24, 2016

Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Guidelines Budget Programs 48

Heinz Marketing

DECEMBER 6, 2017

Guest post by Katie Martell, On-Demand Marketing. I was recently discussing 2018 priorities with a Marketing Operations leader at an enterprise organization. They said, “ABM capabilities are taking priority over our measurement and budgeting needs. This is where Marketing Performance Management (MPM) comes in.

Account Based Marketing 51

Account Based Marketing Enterprise Management Work Management Planning 51

Sword and the Script | B2B

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Give our services a try.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

The Marketing Blender

SEPTEMBER 23, 2019

How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. See Our Work.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

Hinge Marketing

JANUARY 21, 2016

It’s almost February and your firm has yet to approve your marketing budget. Worse yet, you don’t even have a marketing plan to work from. Don’t fall into the trap of running with the same marketing approach you used last year. The market is changing at warp speed. Best Bang for Your $$.

Marketing Budget 48

Marketing Budget Budget Programs Marketing Budget Creation Work Management 48

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Have a Formal Marketing Plan.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

B2B Marketing Directions

OCTOBER 3, 2021

Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The August survey results are based on responses from 282 senior marketing leaders at for-profit companies based in the United States. It also appears, however, that marketers' optimism may be moderating.

CMO 96

CMO Customer Surveys B2B Gartner 96

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Engagio

SEPTEMBER 24, 2018

That’s why in this edition of Behind the Brilliance, I asked Sam Melnick , VP of Marketing at Allocadia, to join me in a conversation about this important topic. Allocadia is a leader in Marketing Performance Management (MPM) software, helping marketers plan strategically, invest with purpose, and measure impact.

Budget Programs 84

Budget Programs Account Based Marketing ABM Allocation 84

Vision Edge Marketing

NOVEMBER 16, 2011

Ted Levitt, author of The Marketing Imagination, writes, “The role of marketing is to create and keep customers.” ” A marketing plan is a valuable instrument in helping Marketing plot a course of action for how it will go about creating and keeping customers.

Lead Scoring 100

Lead Scoring Lead Ranking Planning Budget Programs 100